Masterful Founders – The SaaS Marketing Podcast

🎥 In this episode, I sit down with Veronica Nigro, co-founder of MakeInf, to explore the fascinating world of AI agents — what they are, how they work, and why they could completely change how startups operate.Veronica shares her journey from building predictive models for Formula 1 races to launching MakeInf, an open-source library and serverless cloud for AI agents. If you've ever wondered how AI agents go beyond chatbots, h...

What makes investors say “yes” to a €1.6M round? Jorrit Willaert from URImesh didn’t have a polished pitch, but he had something better: traction, positioning, and a strong vision.In this conversation, we unpack what actually worked — not the theory.Learn how to:– Validate your product in a boring, high-value niche– Turn cold outreach into real client meetings– Build momentum and create FOMO among investors– Avoid common fundraisin...

🔐 How to Protect Your Startup From Cybersecurity Disasters – A Practical Guide for FoundersAs startup founders, we often prioritize product, marketing, and growth... but there’s one silent killer we tend to ignore: cybersecurity.In this conversation, I sit down with Tom, an ethical hacker and cybersecurity expert with over 20 years of experience, to explore the most common (and avoidable) security mistakes that startups make – and...

In this episode, I sit down with Masha Moisseyeva, founder of a B2B SaaS startup helping tech companies comply with EU cybersecurity regulations. We talk about how she landed her first 6 paying clients, validated her idea in just 3 months, and built a product after understanding the real problems in the market.📌 Whether you’re just starting out with a software product or you’re trying to pivot your existing startup, this conversat...

Want to grow fast and avoid startup failure? It starts with the *right people*. In this interview with Pavan Konanur, co-founder of Hoja.ai, we break down exactly how he chose his co-founders, what mistakes to avoid, and how their app reached 60,000 downloads in just three weeks. Learn how to build a team that won’t hold you back — and how to launch faster with less risk.✅ Find the right co-founder✅ Balance creativity & executi...

Ever wondered if an AI tool can help you ace your next job interview?In this episode, Ethan Bloom shares the behind-the-scenes journey of building Acedit.ai, an AI-powered Chrome extension that helps people feel confident and prepared in online interviews. From late-night coding sessions to nailing product-market fit, Ethan opens up about the struggles, lessons, and wins along the way.🔑 What you’ll learn:✅ Why Ethan built Acedit.a...

What if the real reason your startup isn’t growing… is that you’re targeting the wrong people?In this powerful episode, Sam Davis (co-founder of Blunge.ai) opens up about the underestimated success factor that nearly derailed his AI startup: getting the buyer persona wrong.We unpack the emotional rollercoaster of speaking to “interested” users who never buy, chasing feedback from the wrong crowd, and how a single power user changed...

Our first SaaS startup was anything but smooth. We faced feature creep, financial struggles, and tempting opportunities that weren’t what they seemed.

In this story, Wilhelm unpacks the mistakes, the wins, and the crucial lessons for every entrepreneur looking to avoid common pitfalls.

Connect with Wilhelm:

https://www.linkedin.com/in/wilhelmlaubach/

https://www.masterful.info/

#SaaS #StartupJourney #Entrepreneurship #TechStartup #S...

Want to know why most startups fail and how to avoid their mistakes? In this episode, we dive deep with Arias WebsterBerry, founder of Launch Ignition, who shares his 15 years of entrepreneurial experience and reveals the three critical areas where most startups struggle. Key Topics Covered: 🎯 Creating Your Perfect Avatar: How to identify and understand your ideal customer 💰 The Million Dollar Message: Crafting a compelling p...

What’s the most important factor for business success? Hint: It’s not technology or AI. In this episode, we explore the transformative power of mindfulness, compassion, and building human-oriented relationships in business with an expert Dr. Bruno Roque Cignacco. Key topics covered: 🌟 How mindfulness can boost creativity and decision-making. 🌟 Why compassion creates trust and leads to long-term success. 🌟 The impact of fear-ba...

How can startups harness PR as a powerful marketing tool, even on a shoestring budget? This episode dives into the essentials of public relations for startups. Key Topics Covered: 🤝 Why PR isn't just for big companies 📖 The advantages of authentic storytelling over traditional ads ✍️ How to create compelling narratives to grab media attention 💡 Real-life examples of startups using PR successfully 🤖 The role of AI in craftin...

Want to know how to effectively sell your B2B product or service without feeling like a pushy salesperson?

In this episode, we dive deep into B2B sales strategies with Blagovest Alexandrov, a sales veteran with 20 years of experience across Europe.

He shares invaluable insights on everything from cold calling and LinkedIn outreach to face-to-face networking, specifically tailored for startup founders and entrepreneurs.

Key Topics ...

Want to know how successful startups build powerful reputations that attract customers, talent, and investors? In this episode, brand strategist Bonnie Caver shares her 20+ years of experience helping companies build and maintain strong reputations. Learn why reputation is more than just managing perceptions - it's about strategically creating what you want to be known for. Key Topics: 🎯 Why reputation is currency for your busi...

Are you wondering how to spot and handle narcissistic people in your business life? In this episode, psychology expert Kristina Vuteva shares invaluable insights about working with narcissistic personalities in business settings. Key Topics: 🔹 How to recognize narcissistic behavior in business 🔹 The "mirror tactic" - why narcissists connect so quickly 🔹 Why narcissists can be great achievers but dangerous partners 🔹 Setting bo...

Want to know how to effectively market your B2B SaaS product? Discover proven strategies from marketing expert Wilhelm Laubach who shares insights on transitioning from personal network sales to scalable marketing approaches. Key Topics Covered: 💼 LinkedIn Marketing Strategy for B2B 📝 Lead Magnet Creation & White Paper Effectiveness 🔄 B2B vs B2C Marketing Approach 📊 Sales Funnel Optimization 🎯 Retargeting Strategies ...

What if AI could unlock the next big leap in your business? In this episode, we dive deep into: 👉 How startups and established brands can leverage AI tools like GPT. 👉 Budget-specific strategies for $5,000 vs $50,000 marketing plans. 👉 Why psychological triggers like FOMO and social proof are more powerful than ever. 👉 The #1 mistake entrepreneurs make with AI (and how to fix it). 👉 The future of AI in marketing, from content...

Can AI really revolutionize your content marketing strategy? Discover how to combine AI tools with human creativity to reach your audience, build authority, and drive results. In this video, Chuck Aikens shares: - Why understanding your target audience is the foundation of content marketing. - The role of AI in creating personalized, impactful content. - How to optimize your approach for social media, SEO, and video platforms. -...

How can startups harness AI to grow faster and work smarter? In this video, we dive into the transformative power of AI for startups with expert Adeel Imran. Learn how AI tools and strategies are revolutionizing efficiency, branding, and product development, and why adopting AI is critical for future success. 🔑 Key topics covered: - Boosting startup efficiency with AI tools - Creating faster branding and marketing strategies - ...

Do you ever wish work felt more like play? Discover how gamification can change the way you approach challenges, motivate your team, and make everyday tasks more engaging. In this video, we dive into the world of gamification with expert Rob Alvarez, exploring how game elements like rewards, levels, and playful strategies can drive productivity and creativity. We’ll break down key points like: • Why failure is easier to accept i...