Stop Building Fragmented Target Audiences

In this episode of Mastering Local Marketing, we debunk the myth that buyer personas start and end with age, gender, or location. Instead, we explore how understanding your ideal customer’s behaviors—where they consume content, what pain points drive them, and their decision triggers—leads to more effective marketing. We share real-world success stories and outline a clear, step-by-step framework for building behavioral avatars: defining media habits, mapping pain points, and designing offers that resonate. Tune in to redefine your customer profiles and boost engagement, conversions, and ROI.

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MEDIA AND INFORMATION HABITS:

1. Channels and Platforms

2. Content Format

3. Timing and Frequency

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PAIN POINTS AND TRIGGERS:

1. Top Frustrations

2. Emotional Drivers

3. Decision Triggers

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BUYING AND RESEARCH BEHAVIORS:

1. Pre-purchase Behaviors

2. Decision Criteria

3. Post-purchase Behaviors

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LINKS:

Follow us for more local marketing tips at

Mastering Local Marketing – Website

Instagram – @MasteringLocalMarketing

YouTube – @MasteringLocalMarketing

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