The Secret Power of Geofencing

What if you could put your ads right in front of your competitors’ customers, or even people who were at last month’s big concert? With geofencing technology, you can. In this episode of Mastering Local Marketing, we dive into how smart businesses use geofencing ads to draw in hyper-targeted audiences. Whether it’s setting up a digital perimeter around a rival’s storefront, a bustling gym, a university campus, or even a police station (hello, lawyers), geofencing lets you get incredibly precise with your marketing.

In this episode:

1. We’ll break down practical examples for local businesses like chiropractors, attorneys, salons, and more.
2. We’ll explain how “lookback” windows let you target people who were in a location days or weeks ago, so you don’t miss out once they’ve left.

 

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email [e-mail] and we’ll add it to our future episodes.

 

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher. 

 

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