How AI & Authentic Stories Are Transforming School PR with Amanda Materre

Amanda Materre from Alief ISD is on a mission—and it involves storytelling, strategy, and a whole lot of heart. In this episode, Amanda breaks down how she’s using AI tools to streamline communication, empower educators, and show up more authentically online. Whether you’re short on time or struggling to collect great content, Amanda’s approach will leave you feeling inspired and ready to work smarter—not harder.

4 Big Takeaways:

1. Use AI to Work Smarter, Not Harder – Amanda’s AI-powered workflow helps turn one story into multiple platform-ready posts (think: Facebook, Instagram, LinkedIn, newsletters). Her secret? Smart prompts, time-saving tools, and intentional planning.
   
   
   
2. Build Real Relationships, Not Just Systems – She proves that collecting great content starts with trust. When staff know you care—and follow through—they’ll share their stories.
   
   
   
3. Done is Better Than Perfect – Vulnerability isn’t a weakness; it’s a superpower. Amanda encourages us to let go of perfection and embrace authentic storytelling.
   
   
   
4. Leverage LinkedIn Like a Pro – Her “HOPE” acronym offers a clear strategy for boosting your presence on LinkedIn and owning your professional story—no title change required.
   
   
   

✨ Bonus: Amanda’s AI Resource Board is linked in the show notes!

SPECIAL GUEST

Amanda Materre

Manager of Digital & Web Services

Alief ISD, Texas

Email: [e-mail] 

Personal X: @amandamaterre

LinkedIn: https://www.linkedin.com/in/amandamaterre/ 

Website: https://www.aliefisd.net 

Facebook: https://www.facebook.com/AliefISD/ 

Instagram: https://www.instagram.com/alief_proud/ 

X: @aliefisd

LinkedIn: https://www.linkedin.com/company/aliefisd/ 

YouTube: https://www.youtube.com/@AliefIndependentSchoolDistrict 

USEFUL INFORMATION

• “Social Media for Schools” Summer 2025 Book Club - register for this free webinar series here!
• Bonus AI Tool sheet from Amanda
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here