Masters of Home Service

Stop wasting marketing dollars on low-quality leads. In this episode of Masters of Home Service, learn how niche marketing campaigns can help home service pros stand out, book higher-value jobs, and reduce wasted ad spend. Adam is joined by Mike Gore-Hickman (PainterGrowth.com) and Katie Donovan (CAMP Digital) to break down how to choose a profitable niche for your business, use value-added offers, and more. Bonus: Hear how Mike bo...

Are you charging enough to actually make money? In this episode of Masters of Home Service, we break down the #1 profitability metric: gross profit, and how to improve it with better job costing, labor efficiency, and smart pricing. Host Adam Sylvester is joined by Mike Gore-Hickman (PainterGrowth.com) and Megan Schumann (Top Tier Plumber), who share how home service pros can stop guessing and start scaling their profits.

If you're not using your Google Business Profile (GBP) to its full potential, you're missing out on free, high-converting leads. In this episode of Masters of Home Service, host Adam Sylvester sits down with marketing experts Katie Donovan (CAMP Digital) and David Brooks (Contractor Rhino) to break down how home service businesses can get the most out of their profiles. 

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Want customers to stick around and spend more? In this episode, John Margalit (Happy Home Helpers) and Kelly Guerrero (Fast Landscapes) share simple, effective ways to increase customer lifetime value—from upselling with confidence to using automation and personalization to build long-term trust. Host Adam Sylvester guides the conversation with actionable tips you can apply to any home service business.

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If you want to land bigger clients and keep them coming back, join Adam as he sits down with Bobby Vickers, co-founder of Doorvana Garage Doors, to break down how Bobby’s company scaled from zero to $2 million in just three years. Together, they cover how to break into commercial sales, build strong relationships, handle pricing and negotiations, and deliver the kind of service that earns long-term trust.

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Closing more deals isn’t about working harder—it’s about working smarter. Discover the best strategies for turning leads into paying customers without spending a dime on advertising. Home service business owners will learn how to handle objections, follow up effectively, and structure a sales process that maximizes conversions. Join host Adam Sylvester, with Jackson Blackburn of Mt. Baker Window Cleaning Co. and Kristian Protic of ...

Tired of waiting for leads to come to you? A door-to-door marketing team can be the game-changer that fuels rapid business growth. Learn how home service business owners can recruit, train, and compensate a high-performing team that brings in 100+ leads a month—without relying on expensive ads. Master the scripts, timing, and strategies that make this approach so effective. Join host Adam Sylvester with Mike Gore-Hickman of Painter...

A sales funnel isn’t just a concept—it’s the key to turning leads into customers quickly and effectively. Learn how to structure a funnel that maximizes conversions, reduces friction, and accelerates revenue growth. From awareness to closing the deal, discover proven strategies that home service business owners can apply immediately to see real results. Join host Adam Sylvester with Jon Margalit of Happy Home Helpers and Rags to Ri...

Attracting top talent in a competitive market requires a clear strategy and intentional effort. This episode explores how to hire employees who not only meet but exceed expectations, focusing on creating a compelling culture, crafting effective job descriptions, and targeting the right candidates. Learn how to identify candidates with the right attitude, work ethic, and potential to grow, rather than solely relying on experience. H...

Financial health is critical for business growth, but knowing which financial expertise to hire can be challenging. This episode explores how to align financial professionals with business needs, covering strategies to improve cash flow, track essential metrics like gross profit, and avoid costly mistakes. Learn when to hire a bookkeeper, CPA, or CFO and how each role supports strategic decision-making and long-term success. Gain p...

Reaching $500K in revenue is a significant milestone, but scaling to $1 million requires strategic shifts and proven sales techniques. This episode explores essential steps for breaking through growth plateaus, including leveraging partnerships, improving pricing strategies, and building a strong sales process. The conversation highlights the importance of follow-ups, building efficient teams, and implementing systems to handle inc...

Social media can transform lead generation for home service businesses when approached with strategy and consistency. This episode explores how to build a strong presence, leverage tools for efficiency, and create content that converts followers into customers. Learn the importance of telling stories, incorporating team and owner visuals, and balancing organic reach with paid ads. Insights include using editorial calendars, batchin...

Cash flow issues can quietly erode business success, but solutions are within reach. This episode uncovers the #1 overlooked issue draining cash flow—underpricing—and provides actionable strategies to address it. Learn how to set accurate pricing based on real costs, including labor, materials, and hidden expenses such as non-billable hours. Explore the dangers of emotional purchases, the importance of knowing exact costs, and stra...

Managing high volumes of jobs, clients, and team responsibilities can feel overwhelming, but preparation and effective leadership make all the difference. This episode shares practical strategies for handling stressful workloads, from building margin into your schedule to prioritizing high-value tasks. Discover how to plan ahead for peak seasons, manage employee callouts with grace, and maintain team morale during busy periods.  Jo...

Dealing with new competitors in your market can be tough, but the key to staying ahead is focusing on your strengths and what makes your business stand out. In this episode, learn from experts on how to stand out when new companies try to steal the spotlight. Discover how to keep your clients loyal, make your services unique, and keep your team motivated to do their best work. We also cover simple strategies for pricing, marketing,...

Closing high-ticket sales requires more than just a pitch—it’s about understanding your customers' real needs and tailoring your approach to solve their problems. This discussion covers proven sales tactics, like asking the right questions, uncovering the true pain points, and establishing trust through credibility and clear communication. Learn how to present value effectively, handle price objections, and create long-term custome...

Understand what your cancellation rate reveals about your business and how to improve it. Learn actionable steps to reduce cancellations, from better customer communication to tracking key metrics like booking rates and repeat business. The conversation highlights the importance of aligning marketing with operations and creating nurturing campaigns to retain clients and improve overall efficiency. Gain insights into using data to a...

Learn how to use local SEO to generate leads across multiple service areas. This episode covers strategies for creating service- and location-specific pages, improving search rankings, and capturing long-tail keywords to expand your reach and grow your business. Join host Adam Sylvester with David Brooks of Contractor Rhino, and Kasy Allen of Wheatley Creek Services.

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