In this episode, we talk to Annie Maguire, a Conversion Copywriter. She’s worked with companies like Samsung, Visa and Loreal, helping them convert leads through customer research and copywriting.
Let’s face it; if your messaging sucks, PPC won’t work! You can spend 100k per month on ads, but if you don’t know how to talk to your customers… You've already lost.
In my opinion, SaaS companies often overlook messaging - or get it wrong. They often end up with copy that’s either too clever or too generic, vague or just “meh”.
In this episode, you will learn:
- The most common SaaS copywriting mistakes
- The importance of qualitative research
- How to make the most out of your data
- Different methods to collect qualitative research
- How to conduct customer interviews
- Drawing insights from quantitative and qualitative research
- How to structure landing pages
- The most impactful copywriting changes you can make
- And how to craft a strong value proposition!
If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!
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