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April 25, 2025 31 mins

In this episode of Masters of the Shopiverse, we sit down with Aaron Muderick, founder of Crazy Aaron’s Thinking Putty, to hear how he turned a quirky hobby into a multimillion-dollar Shopify-powered business. 

Aaron shares his incredible journey — from fidgeting with putty at a software job to bootstrapping a viral product, building his first website in the early days of the internet, and eventually scaling a thriving Shopify store.

We dive deep into:

  • How he scaled his hobby to a multi-million dollar company
  • The history of e-commerce, and how to adapt as e-commerce changes
  • His no-BS advice on Minimum Viable Product (MVP) thinking
  • Why most store owners waste years chasing perfection instead of profit
  • How to build a business with heart and creating a community around your brand

Whether you're a Shopify store owner, e-commerce entrepreneur, or solopreneur looking for inspiration and actionable insights, this episode is packed with value.

Subscribe now and learn how to turn your wild ideas into a profitable online business! http://mastersoftheshopiverse.com

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