Matt sits down with Michael Fitzsimmons, VP of Growth at Mews.
They dive into why a hotel’s website is much more than just a place for booking, it's your digital front door, the first impression, the first experience and essentially the business card of the property.
They explore how a strong, well-designed online presence can make all the difference in converting casual browsers into loyal, paying guests, and why investing in your hotels digital storefront is no longer a nice to have, it's key for growth in competitive markets.
Check out the previous episode on website strategies and direct bookings - https://hubs.ly/Q03lNLfr0
#hoteltech #websitedesign #hotelwebsites #hotelmanagment #hospitality #hospitalitypodcast
0:00 - Introduction to Hotel Websites
0:51 - Michael Fitzsimmons' Background
1:52 - Personal Travel Booking Journey
3:05 - Importance of SEO in Hotel Discovery
4:23 - The Evolving Role of Hotel Websites
5:36 - Website Goals: Conversion vs. Information
9:11 - Hiring for Hotel Digital Strategy
11:36 - User-Friendly Website Platforms
12:56 - Impact of AI on SEO and Website Traffic
14:48 - Identifying Relevant Topics for Travelers
16:37 - Analyzing Engagement Metrics
18:09 - Balancing Aesthetics and Functionality
20:50 - The Role of Influencers in Hotel Marketing
21:47 - Aligning Brand and Guest Experience
23:19 - The Value of Chatbots in Customer Engagement
25:18 - Determining Advertising Budgets
27:57 - Exploring Cost-Free Growth Channels
28:51 - Leveraging Personal Platforms for Engagement
30:04 - Empathy in Content Creation
31:11 - Addressing Booking Abandonment
32:35 - Building Direct Relationships with Guests
34:54 - Utilizing CRM for Guest Retention
37:48 - Memorable Hotel Experiences
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