Maven Marketing with Brandon Welch
Each year, business owners spend one trillion dollars on advertising with very little to show for it. In fact, eight out of ten say they are not confident they are getting their money’s worth. Without throwing money at advertising, how do you grow your business? Maven Marketing with Brandon Welch is a workshop-style podcast answering real growth questions from today’s business leaders. Each episode will introduce you to the Maven Method, our straight-forward, proven approach for growing a business without wasting money on ineffective ads. Trade the marketing lies for solid growth strategies so you can reach your big dream! Join Brandon Welch and co-host, Caleb Agee, each week for Maven Monday and Frankly Friday!
Episodes
FREE MARKETING AUDIT: MavenMarketingAudit.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio...
FREE MARKETING AUDIT: MavenMarketingAudit.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio...
CPMs are the great equalizer of marketing media. To make great decisions, you need to know how to calculate them and when to use them.
In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down one of the most misunderstood metrics in all of advertising: CPM, or Cost Per Thousand (impressions). The “M” is from the Latin word “Mille” meaning thousand. Marketers love to talk about target...
FREE MARKETING AUDIT: MavenMarketingAudit.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio...
What if the secret to faster revenue growth isn’t a new ad platform or sales funnel… but a coffee break, a chant, or even a moss ball?
In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down how rituals and rhythms—those often-overlooked cultural habits—can transform your team’s energy, identity, and yes, even your profit margins.
You’ll learn:
- Why predictable ritua...
What if the biggest waste in your ad budget isn’t the media, the message, or the targeting… but the way your team answers the phone?
In this punchy Maven Marketing episode, Brandon Welch and Caleb Agee break down how poor phone etiquette quietly drains your advertising dollars—and exactly what to do about it.
Inside this episode:
- Why a missed call is often a $200 mistake
- 10+ phone etiquette rules that every busi...
Feeling stuck in your business? Not sure if your marketing is working? This episode is for you.
In this encouragement-packed Maven Marketing Podcast, Brandon Welch and Caleb Agee deliver a reminder every entrepreneur needs to hear: keep showing up.
It’s not about being flashy. It’s not about hacking the algorithm. The businesses that win are the ones that outlast, out-serve, and out-repeat the competition. Consistency c...
It's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking, "How did you hear about us?"
Today, Brandon and Caleb are going to show you the science and psychology behind what's wrong with such a loaded question ...
FREE MARKETING AUDIT: MavenMarketingAudit.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio...
FREE MARKETING AUDIT: MavenMarketingAudit.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio...
FREE MARKETING AUDIT: MavenMarketingAudit.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio...
There are no more unique value propositions. You could invent the next big thing and you’ll have someone trying to do what you do in no time. So how do you differentiate your brand?
You connect it to something bigger.
Yes, it starts with the world you’re trying to create for your customers through amazing products and services. But it’s expanded when you use your platform to shine a light on a cause ...
We can get distracted by all the activities and actions associated with marketing. Still, when it comes down to it, there are only 3 things that marketing can do to attract customers. On this episode of Maven Monday, Brandon and Caleb will help you shed all of the complexity and assess what result you can really expect from your marketing.
Are you trying to bring people to your category? You’ll need to convin...
Super Bowl Ads Mentioned In This Episode
Hex Clad - https://youtu.be/KIShJGu1ISc?si=VsOEngKtD-A3DaMP
Stella Artois - https://youtu.be/HwqLPn3P4LE?si=5UQMigTt8XZmi-M0
Go Daddy - https://youtu.be/HwqLPn3P4LE?si=BdIdKy2t5OG3QH-K
Hagen Daus - https://youtu.be/TTppVzG8gpU?si=AO-aFhbhAsGHdg9X
Insta Cart - https://youtu.be/oChwQrAJm5g?si=3JZ2OHguUZv1ByOt
Pfizer - https://youtu.be/tdEl_Ig4Adg?si=ZuV948...
You’re busy.
As a small business marketer, you’ve got so many hats stacked on your head that you’ve gotta duck every time you walk through a doorway. Get this approved. Design that. Put out a fire over there.
Today, Caleb & Kyle are going to help you breathe just a bit easier! On this episode of Maven Monday, we’re going to share three practices that will make you a more productive marketer. Thes...
FREE MARKETING AUDIT: MavenMarketingAudit.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio...
In this episode, Brandon and Caleb break down 15 eye-opening sales statistics that can revolutionize your sales game and help you close more deals. Every insight and stat is backed by real research from authorities in the sales space.
From mastering follow-ups to leveraging the perfect cold-calling techniques, there’s something here to challenge every sales pro and take them to the next level.
FREE MARKET...
FREE MARKETING AUDIT: MavenMarketingAudit.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Do you hav...
FREE MARKETING AUDIT: MavenMarketingAudit.com
Frank and Maven
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
More From Alex Swire-Clark
Crystal: https://s.crys.io/s/Imrcgg
...
FREE MARKETING AUDIT: MavenMarketingAudit.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio...
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