Maven Marketing with Brandon Welch
Each year, business owners spend one trillion dollars on advertising with very little to show for it. In fact, eight out of ten say they are not confident they are getting their money’s worth. Without throwing money at advertising, how do you grow your business? Maven Marketing with Brandon Welch is a workshop-style podcast answering real growth questions from today’s business leaders. Each episode will introduce you to the Maven Method, our straight-forward, proven approach for growing a business without wasting money on ineffective ads. Trade the marketing lies for solid growth strategies so you can reach your big dream! Join Brandon Welch and co-host, Caleb Agee, each week for Maven Monday and Frankly Friday!
Episodes
The Million-Dollar Growth Hiding in Your Business
Not every breakthrough requires more marketing. Sometimes, your next big revenue leap is already in your building—or your truck.
In this episode, Brandon and Caleb break down a real client case study where a small profit center became a million-dollar growth engine… with zero added ad spend. How? By asking the right questions and using curiosity as a ...
A Two-Word Trick That Fixes 80% of Bad Advertising
Nielsen estimates 60% of ads fail to make an impact. We’ve found it’s closer to 80%. Why? Most ads talk about the company—not the customer.
In this short but powerful episode, Brandon and Caleb reveal the “which means” trick—two words that instantly shift your message from features to benefits, from what you do to why it matters to your customer.
With Caleb out and Independence Day in the air, Brandon gets personal.
In this solo episode, he shares a heartfelt encouragement to every entrepreneur who has felt the weight of leadership, the pressure of noise, or the slow drift away from joy in the business they once loved building.
Drawing from the wisdom of Viktor Frankl and Ray Dalio, and the quiet confidence of Jesus himself, this episode is ...
Every ambitious entrepreneur hits a moment where expansion seems like the next logical step—open a second location, add a new market, or chase the high of builder mode.
But before you double your overhead and divide your attention, ask yourself: is it really time?
In this episode of the Maven Marketing Podcast, Brandon and Caleb walk through the 5 essential filters every business owner must run their growth plans throu...
If your team meetings feel like a waste of time—or worse, a beatdown session—it’s not your team. It’s your format.
In this episode, Brandon and Caleb break down the exact 7-step structure they’ve used every single week for over a decade to build culture, boost morale, and create record-breaking results inside Frank & Maven.
You’ll walk away with a full playbook for meetings that actually move people—personally and p...
Yes, you can charge more. And yes—they can love you for it.
In this episode, Brandon and Caleb unpack the real reason people are willing to pay premium prices—and why it has nothing to do with fancy features, clever promotions, or better targeting.
When your brand stands for something bigger, price becomes irrelevant. This episode shows you how to get there.
Inside, you’ll learn:
• Why people don’t pay for products—they p...
The Fatal Flaw in Most Advertising (and How to Fix It)
You’ve heard it. Maybe even said it: “We just need to educate the public.”
It sounds noble. But it’s one of the most expensive myths in marketing.
In this episode, Brandon and Caleb dismantle the “educate to convert” trap—and show you what actually moves the needle in your messaging.
If your ads feel smart but still aren't converting, this is the reason why...
Should You Change Your Ad Schedule? Read This First.
You're finally running ads that work. But now what?
In this episode, Brandon and Caleb dig into one of the most common—and costly—questions growing businesses ask: “When should I switch up my TV or radio schedule?”
If you're using traditional media to build long-term brand equity, this episode will help you stay strategic and avoid the temptation to jump ship...
100 Lessons, 2 Years, and One Very Big Thank You
After two years and 100+ episodes of answering real-life marketing questions, Brandon and Caleb reflect on the most meaningful, costly, and rewarding lessons learned along the way.
From missed hires to million-dollar wins, they pull back the curtain on what has actually worked—for clients, for themselves, and for the businesses they’ve helped scale acr...
100 Episodes In: What We've Learned, What We're Launching, and Why We’re Still Showing Up
It’s our centennial episode. 100 weeks of eliminating waste, sharing real results, and cheering on the big dreamers.
In this special installment, Brandon and Caleb reflect on the journey so far—what's worked, what’s failed, and what’s made it worth it.
They also pull back the curtain on the launch of the Maven Market...
AI is changing the way people search—and trust.
If you’re still treating SEO like it’s 2015, you’re already invisible. In this episode, Brandon and Caleb break down the 9 essential moves to make now if you want your business to rank on ChatGPT, Google’s AI overviews, and wherever tomorrow’s customers are looking.
This isn’t just about code and keywords. It’s about building trust at scale. You’ll learn how to:
- Write l...
Win the Sale Before the Sale
Everyone says you’ve got to get in front of the decision maker. But what if the real secret is winning over the person standing between you and them?
In this episode, Brandon and Caleb introduce the Inside Champion—the receptionist, the spouse, the kid, or even the family dog—who has more influence on the buying decision than you think.
They share real-world stories, simple sales psychology,...
CPMs are the great equalizer of marketing media. To make great decisions, you need to know how to calculate them and when to use them.
In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down one of the most misunderstood metrics in all of advertising: CPM, or Cost Per Thousand (impressions). The “M” is from the Latin word “Mille” meaning thousand. Marketers love to talk about target...
Thinking about rebuilding your website? Hit pause.
In this episode, Brandon and Caleb walk through the 11 critical things every business owner needs to know before hiring a developer or starting a redesign.
With over 300 websites under their belt, they’ve seen it all—from high-dollar sites that generate no leads to developers who build beautiful platforms you can’t even edit.
They cover:
- The one question that protect...
What if the secret to faster revenue growth isn’t a new ad platform or sales funnel… but a coffee break, a chant, or even a moss ball?
In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down how rituals and rhythms—those often-overlooked cultural habits—can transform your team’s energy, identity, and yes, even your profit margins.
You’ll learn:
- Why predictable ritua...
What if the biggest waste in your ad budget isn’t the media, the message, or the targeting… but the way your team answers the phone?
In this punchy Maven Marketing episode, Brandon Welch and Caleb Agee break down how poor phone etiquette quietly drains your advertising dollars—and exactly what to do about it.
Inside this episode:
- Why a missed call is often a $200 mistake
- 10+ phone etiquette rules that every busi...
Feeling stuck in your business? Not sure if your marketing is working? This episode is for you.
In this encouragement-packed Maven Marketing Podcast, Brandon Welch and Caleb Agee deliver a reminder every entrepreneur needs to hear: keep showing up.
It’s not about being flashy. It’s not about hacking the algorithm. The businesses that win are the ones that outlast, out-serve, and out-repeat the competition. Consistency c...
It's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking, "How did you hear about us?"
Today, Brandon and Caleb are going to show you the science and psychology behind what's wrong with such a loaded question ...
Search Ain’t the Strategy
If you’re paying $300 for a lead while your competitor pays $73, it might not be your Google guy’s fault.
This week, Brandon and Caleb unpack why some businesses win big on search—and why others stay stuck spinning their wheels. Spoiler: it has nothing to do with keywords and everything to do with timing.
They dive into real campaign data from two similar companies and show how one shift—marketi...
Fill One Glass at a Time
Ten mugs.
Two cups of coffee.
What do you do?
This short but punchy episode delivers a needed reminder for entrepreneurs with too many ideas, too many marketing channels, and too little return: stop pouring a little everywhere. Pour fully, deeply, and well—one cup at a time.
Brandon and Caleb share the hard-won lesson that helped them and their clients scale with clarity: focused execut...
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