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March 12, 2025 • 61 mins

On the March 12th, 2025 episode of MC Fireside Chats, host Brian Searl welcomed a panel of experts and industry leaders to discuss the evolving landscape of guest experiences in outdoor hospitality. The conversation featured recurring guests Zach Stoltenberg (LJA), Joe Duemig (App My Community), and Scott Foos (Horizon Outdoor Hospitality). Additionally, special guests included Quentin Incao (Q Hospitality Management) and Amber Tyrell (Valley Views Glamping, New Zealand), who shared valuable insights on enhancing guest experiences. The discussion kicked off with Zach Stoltenberg highlighting emerging trends in off-grid solutions, particularly in resort developments where traditional utility infrastructure is either cost-prohibitive or logistically unfeasible. He pointed out the increasing adoption of composting toilets, solar power, and wind energy, driven by the demand for remote, immersive experiences. Zach cited a luxury glamping example on an island off the coast of South Carolina, where guests pay a premium for exclusivity and nature-driven stays. Brian Searl expanded on the topic by noting the growing interest in alternative accommodations, from high-end luxury sites to budget-friendly off-grid tenting options. He emphasized that not all campers seek five-star glamping resorts or luxury RV parks, and there remains a strong demand for simpler, yet well-marketed, nature-based experiences. Joe Duemig raised an important question regarding market demand, asking whether off-grid luxury glamping is being developed due to genuine demand or simply because of affordable land opportunities. Zach responded that while the market is not as large as traditional hospitality, there is a niche audience willing to pay a premium for unique and exclusive experiences. He stressed the importance of curating an immersive stay that offers scarcity and a high-value proposition. Scott Foos emphasized the importance of storytelling in hospitality, stating that properties should not merely sell lodging but rather a compelling narrative that connects emotionally with guests. He advised against competing purely on price and instead recommended focusing on unique experiences that drive customer engagement and loyalty. Quentin Incao introduced his new glamping property, Two Capes Lookout on the Oregon Coast, which features geodesic domes and mirror cabins designed to offer breathtaking views and a tranquil, car-free environment. He explained that the property prioritizes peace, natural beauty, and an intimate connection with the environment, enhancing the guest experience through thoughtful design and minimal environmental impact. Later in the show, Amber Tyrell shared insights from Valley Views Glamping in New Zealand, an off-grid retreat she operates with her husband. She highlighted their focus on exceptional hosting and sustainability, stating that personal interaction and human connection are fundamental to their success. Amber noted that their guests often leave feeling emotionally enriched by the experience, reinforcing the idea that hospitality is more than just providing a place to stay. The conversation then shifted to the role of partnerships in enhancing guest experiences. Zach suggested that operators look for local businesses, artisans, and outdoor activity providers to create unique on-site or off-site experiences. Joe added that leveraging affiliate marketing and strategic collaborations can generate additional revenue while also elevating the overall guest experience. Scott addressed the challenge of integrating local experiences seamlessly into the booking process, noting that industry tools are evolving to help operators better connect guests with nearby activities. He mentioned Flip.to as a potential solution that overlays onto booking platforms, providing guests with insights into area attractions and experiences. The panel also discussed foundational aspects of guest experience, such as high-quality mattresses,...

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brian Searl (00:00):
Welcome everybody to another episode of MC Fireside Chats.

(00:02):
My name is Brian Searl with InsiderPerks, super excited to be here with
you for one of our amazing episodes.
It's new topical focus for 2025, focusedon enhancing the guest experience.
So got a couple of ourrecurring guests here.
Zach from Clockwork.
We've got, not Clockwork.
Oh my God,

Zach Stoltenberg (00:18):
Not anymore

Brian Searl (00:20):
What is the new company?

Zach Stoltenberg (00:22):
LJA.

Brian Searl (00:23):
LJA.
What does LJA stand for?

Zach Stoltenberg (00:25):
Initials of the man who started the firm

Brian Searl (00:27):
Partners?.
Okay.
All right.
One of the law firm peoplethat doesn't really have.
Okay.
I gotcha.
That's that means it'simportant and it's a good job.
So congratulations.
I will not forget it again.
Although clockwork doesroll easier off the tongue.
I'm just going to say it out loud.
I'm not saying it's a better company, butit's a catchier name for a podcast host
who's not as intelligent as he should be.
Joe Duemig is here from App MyCommunity excited to welcome him

(00:50):
as a recurring guest back here.
And then Scott Foos fromHorizon Outdoor Hospitality.
And then we got Quentin from QHospitality Management is one
of our special guests this week.
We're supposed to have a another woman,Linda Williamson, who hopefully will
be able to join us in another week.
But she had a last minute thingcome up and then we have a couple
of people missing this weekwho could not make the show.
But I think I want to show that justput this out to our recurring guests.

(01:12):
First, is there anything that youguys have seen come across your desk
in the last month since we've been onthe show together that you feel needs
brought up or talked about nobody?
We're all going to be quiet?

Zach Stoltenberg (01:26):
I'll go first.
Seeing a couple of interesting trendslately, especially in the last week or 2.
I think something that we need to keepour finger on the pulse of or keep an eye
down the road for is off grid solutions.
Recently had some calls with.
Some folks about resort developmentthat are on absolutely incredible sites,

(01:48):
great locations but areas where kind oftraditional utility infrastructure is
either not possible or cost prohibitive,or, yeah, you can do it, but it's
going to take 2 years to permit it.
And so I've learned more about compostingtoilets in the last 2 weeks than I
ever thought I would need to know.
I think for the longest time related toguest experience, when those questions

(02:11):
came up, we just said, no, don't do it.
There's better alternatives.
Let's build a bath house or showerhouse or do full flush toilets.
It's a better guestexperience, better ADR.
But I think that's startingto change a little bit.
And if it gets folks into someof these incredible locations.
I think they're willingto deal with some of that.
Off grid solutions solar for power,wind for power even generators.

(02:35):
We just got back last week from asite on an island in the Bahamas and
talk about some logistical challengesof building and constructing.
There's not a Home Depot downthe road that you can go get
whatever it is that you need.
Yeah, I'd say one of the emergingtrends I'm seeing it just keeps
recurring is some of these offgrid solutions for development.

Brian Searl (02:56):
Yeah, I'm really interested in that.
I've come across some of that andI'm not as deep into it as you are.
Certainly not from an infrastructurestandpoint, but it definitely interests
me to see where We talk a lot I'm obsessedwith future tech, as you guys all know,
but I'm really interested to see wherethe technology takes us from an off
grid perspective, allowing us to getcloser to nature as we're already there
with some of the things like solar andcomposting toilets and stuff like that.

(03:18):
But as it becomes more affordableand more easier to fit into your
logistics and your build plans and yourarchitecture and all that kind of stuff.
I think that has a big, broad appeal.
I think sometimes and I'm not accusingany of you on the show, but sometimes from
my perspective, and some of the people Italk to, we lose sight of all the people
who still like to go camping, but notnecessarily at a luxury RV resort or in

(03:40):
a $500 a night glamping tent or resort.
And I think that not everybodylikes that experience, one.
There's another piece for maybea lot of people can't afford
that all the time at least.
But like I came across this the otherday to where we're running like we do
our other show Outwired that's gonnacome up after this and one of the things

(04:00):
we're gonna talk about is turning fivedollars into a trillion dollars solely
by owning campgrounds later and one ofthe things that took me through is like
bootstrapping and crowdfunding like Offgrid, like super cheap tent sites right in
the woods because they can be high margin.
If you can market to the right people,even though they're not high margin
by luxury RV resort standards, right?

(04:22):
So yeah, that, that stuff.
Anybody else wanna weigh in on off grid?.

Joe Duemig (04:25):
I was gonna say to Zach's que to Zach putting it out
there though, is this actually, ishe talking about rustic camping?
Like you're talking about Brian, or is he

Brian Searl (04:33):
No, I don't think so.
Yeah.

Joe Duemig (04:35):
Luxury glamping unit in a place with no services.
Because that's the question is whatdo, have you, Zach, have you been
involved with the market research onthe amount of people that want to have
all those services, but be out in aplace that wouldn't normally have them.
Are they building it because of adestination or are they building
these because of cheap land?

(04:55):
Are they building it becausethat somebody wants that?
And if they do want it, I'm surprisedthey want the glamping units with it.
I would think they morewhat Brian's thinking.

Zach Stoltenberg (05:04):
No, I think the focus is still on a luxury high end.
I think back to one of the firstexamples of this that I saw that was
working and working really well is alocation off the coast of South Carolina.
It's called a Little Raccoon Key.
And it's a private island.

(05:24):
There's one tent, one unit.
They, it's only accessible by boat.
They bring a private chefout to, to cook dinner.
You can walk the oyster reefsand harvest your own oysters.
And it's that exclusivity, right?
It's, you have your ownprivate island for 24 hours.
And really building a very highend experience out of that.

(05:46):
They're still using a port body.
There, there's not huge amenity spend.
There's nothing like that.
And I think the last time I looked thereover $1,000 a night for that location.
So I think it, it's a different market.
Is it as broad?
Of an appeal to some of theother kind of more concentrated,
15, 20, 30 glamping units.
I don't think it has the same massappeal, but I don't think it has to.

(06:09):
I think it's a different customer base.
That's looking for that.
They really want something unique,something exclusive, something maybe
that does book a year out, and I don'tthink there's ever going to be tens of
thousands of these things that takesthe specialness away from what it is,
but that doesn't mean that it's any lessviable from a business perspective, right?

(06:31):
If you think about doing a regularglamping unit at 100 or 150 bucks a night
versus one of these exclusive stays,1000 dollars a night, I have to rent
that regular glamping unit 10 times tomake the same amount of money and I have
10 times the amount of work and staff.
And turnover and housekeeping and allthe rest, for the same revenue potential.

(06:52):
And so I think that's anothertrend that we're seeing is really
a focus on maybe fewer units, butdoing them to a much higher level
and trying to capture a higher ADR.
And I think back to guest experience,which is what this episode's about.
I think if you can createsomething that is unique.
It's experiential that is immersiveand in this case exclusive that

(07:18):
there's some kind of scarcity to it.
I think it's still it boilsdown to that guest experience.
And if you're able to deliver that,even a one very high end unit, you
still have the same revenue potential.

Brian Searl (07:32):
Yeah, I, this interests me from a niche standpoint to
you're talking about it's maybenot that mass market appeal.
But it has enough people to fill yourglamping resort, and that's what you
need, and if you're marketing correctlyand doing your market research correctly
and you're targeting and understandingyour audience correctly and obviously
providing a great experience atthat place for the type of people

(07:54):
you want, you can easily fill up.
This idea of the mass market appealto, and you know this, Scott I'm
not saying you do this at yourcompany, but you know this because
you've talked to so many people.
That there's a default tendency,like I'm an hour and a half from San
Antonio, just making up a place, right?
You gotta put all myGoogle ads in San Antonio.
No, you don't want that.

(08:15):
You're gonna waste a bunch of money.
But they all, by default, want to go afterthe biggest, most mass market possible.
And I think if they just put a littlebit more thought into the experience
they were offering, and whether that'sniche glamping, or a niche RV resort or
backcountry camping or whatever then Ithink if you find and narrow down to your
market, then you can make that happen.

(08:36):
Would you agree, Scott, or

Scott Foos (08:38):
Yeah, no, it what comes to mind is the adage of selling a
story versus selling a place to,to lay your head or park your park,
your RV, you're really crafting anarrative and that narrative can fit.
Every type of camping and outdoorhospitality can apply in that

(08:58):
sense of having a narrative that'simportant to to sell the story of
your property, but in a way thatresonates with your guest demographic.
And so it's applicable if you're, amore primitive campground or seasonal
campground with fewer amenities, orif you're something that's certainly

(09:19):
much more exclusive and curated, ifyou will, like what Zach is saying.
Ultimately, if you end up tryingto sell the space or sell the room
you're competing on price and yourthat feels like a race to the bottom.
Every time you compete on price,it's a race to the bottom.

(09:40):
But when you can compete on the story andyou can compete on the emotional piece
and how the guests will feel when theycome stay with you, it's certainly more
advantageous and unique for your property.

Brian Searl (09:53):
And I don't think this has to be hard for people, right?
Like I think.
Often, and not everybody and not evensaying this is a majority of people,
but I think often when you hearenhancing the guest experience, there's
a default tendency to say this meansbuilding a huge water park or adding
a miniature golf course or redoingmy swimming pool or adding cabins.
And it doesn't have to be thatexpensive or that dramatic of a change.

(10:18):
The answer, though, starts withunderstanding who your audience
is, who is your ideal customer.
Then what does that ideal customer wantfrom you and then breaking it down into
what amenities would they like to seewhat are the small things that I can do?
What are the big things?
What are the medium stuff?
And then tackling that and creatingan ideal guest experience for your

(10:39):
customer and not just what you thinkwill drive mass market attention.
Like a water park, for example,not that water parks are bad
they're just not for everybody.

Scott Foos (10:49):
That's right.
Not for every guest andnot for every budget.
That's certainly right.
And I think the, to your point, Brian, andI know I'm reaching to the choir again.
We've said, we've brought this up.
I wasn't on the last show, but Iknow two shows ago utilizing AI to
help generate and spur those ideas.
Just really understanding that it,a lot of this can be human led.

(11:10):
And in today's world, it's exceptionallydifficult to find really great people.
But, if you the more time you spend inthe more you invest in your people, the
better return you'll have, of course.
And if you invest in the time for peopleto be able to lead activities and hosted

(11:32):
on site experiences, like nature walks orstargazing or something like that, that,
or just even hosting a campfire on theweekends, it can be very simple, but if
you utilize AI to help generate some ideasfor your property and plugging in your
area and your average guest, it's amazing.
The the results that get returned andthe ideas that can be produced for you

(11:54):
and broken down in practical ways also.

Brian Searl (11:57):
Yeah.
And if you don't do that, then you'regoing to and sorry, Zach, just one
second, but then if you don't do thatif you don't, whether you use AI or
a company or whatever else, right?
But if you don't do that, then you end upwith the people standing around, waiting
to give the tours of the stargazing topeople who just want to be left alone.
Yeah, go ahead.
Zach.

Zach Stoltenberg (12:14):
Yeah, I was going to add to that and say, it doesn't
always have to be something thatyou do as a host or an owner either.
I think part of that guest experience,part of what we approach with every site
is, what's here, what's in the area?
Is there a partnership, a kind of astrategic partnership that you can make
with folks that are in your area thatare already doing some of those things.

(12:37):
I worked with a client last year.
We were talking about what arepeople going to do when they're
here when they get to this property?
What's there?
And they had taken a trip recently andsigned up for a mushroom hunting class.
Where literally they took a groupof people out, walked them through.
I think it was like stateforest service land.

(12:58):
And just taught them about all thedifferent mushrooms that we're growing
in this area and what a mushroom needsto grow and which ones are safe to
eat and which ones you might want tostay away from because I'll make you
sick and which ones might be a lot offun, but you know still make you sick.
And they came home and they werewalking their property like, oh, we
see these and now we know what itis and we've learned all about it.

(13:18):
And I think it doesn't always have tobe something that you are facilitating
or hosting or creating on your property.
Sometimes it's finding what's in yourarea, finding what's in that season
finding somebody that's doing those thingsalready and just being the facilitator.
Connecting your guestswhen they book with you.

(13:38):
Hey, for the next three weeks,we have this local craftsperson
that does this and they're willingto come to our site and do it.
And so when you book your stay with us,you can book that experience as well.

Joe Duemig (13:49):
On top of that.
Oh, sorry.
I thought you were done.

Zach Stoltenberg (13:51):
No, Joe, this would be good for you to weigh in

Joe Duemig (13:54):
I just wanted to say, on top of that, we one of the things we recommend
to our customers, especially if theydon't have a lot of on site events and
activities is working with those peoplein the local area, especially if they're
using a product that already has affiliatemarketing and stuff built into it.
So not only are you providingthe guests and experience they
wouldn't have otherwise, but you'regetting some revenue out of it.

(14:14):
You're using a fair harbor or somethinglike that, where you're just getting a cut
just by sending them in that direction.
It benefits all 3 parties.
And so that's something great to have.
This is more so for our chamber businessthan our RV resort business, but we
recently partnered with a company thatbuilds event calendars for a local area.
And they go through and theyfind all of the different groups

(14:35):
and all disparate calendars andputs them together in one spot.
And originally we were only talking tothem about that, but there are certain RV
parks that are not places that are goingto host a lot of events or ones that are,
you're there for what's going on in thatarea, then it would still work well for
them, and so that's another place where.

(14:57):
Maybe you're not providing theexperience, but you're the catalyst,
you're what brings them to theexperience and lets them know that
it's there and that's providing value.

Scott Foos (15:08):
And

Brian Searl (15:08):
One

Scott Foos (15:08):
of the, oh, I'm sorry.
Quick.

Brian Searl (15:10):
No, go ahead, Scott . And then I just, I, we were
ignoring Quentin and we weren'treally ignoring you, Quentin.
What I was doing is just kindasaving you for the big entrance.
Like the anticipation ofeverybody was building up.
I really wanna hear from Quentin.
I got, that's the only way I cankeep people watching the show.
After they hear me start talking isto leave like the best guest for last.
No offense to the other.

(15:32):
But go ahead, Scott, and then wecan ask them, Quentin, please.
Yeah.

Scott Foos (15:35):
Yeah.
I was just going to share that.
In our space, it feels like one of thebiggest disconnects is how you incorporate
that local area and local, localimmersive experience optionality into
the booking process and making it flow.
really well.
And that's, we're excitedabout, it's no secret.

(15:58):
There's the flip to product.
That's an overlay intothe booking process.
It doesn't replace it, but itoverlays and it does more than just
help share what's going on in thearea during certain booking periods.
But certainly recommendthat is a great first step.
But I think the sooner that wecan as an industry truly solve
that disconnect between the localexperiences and the booking process

(16:22):
and being able to help drive awareness,help complete bookings with it.
Bookings for those local experienceswithin the booking process of kind of the
mainstay PMS is that we work with in theindustry will certainly be a game changer.
We're getting closer, but I don'tknow if a great solution yet,

Brian Searl (16:39):
But it starts with finding that, right?
It starts with understandingwhat your local experiences are.
And there are so many cool thingslike I can't remember what the
name of the park now, but it wasmaybe a couple of months ago.
I was talking to somebody and they weretelling me there's a local milk farm
in the area that is like completelyrun by robots, not humanoids, but
like robotic production and all that.
And they give tours.

(17:00):
It's like in the middle of nowhere insome rural area like and so you just
have to go out and find these places.
They exist whether they're localartisan cheese stuff that makes
from grass fed whatever right.
Like it's there It doesn'tmatter how rural you are.
You just gotta look for it.
Quentin.
What do you think of all this?

Quentin Incao (17:19):
I couldn't agree more and everything That Zach said, and certainly
Scott brought up as an operator is spoton with what we think and where we are.
Speaking of really crazy remote,experiences with your robotic farm
there, we have a wasabi farm justdown the road from this property.

(17:39):
This this property we justopened on the Oregon coast.
It's called Two Capes Lookout.
It's between Pacific City andTillamook, and to Scott's point, people
aren't coming here for the lodging.
They're not coming for the geodesicdomes, the amazing, ÖÖD mirror
cabins, and maybe they are, butthey're coming for the view behind me.
They're coming to sit on the deck.

(18:00):
They're coming to hear theocean roar, even when the doors
are closed 24/7, whether it'sstormy or sunny, they're coming.
For that experience that they can't getat another property, in the general area
of where we are, or on the Oregon coast.
If I want to be so cocky, but we have,some of those cool, unique experiences

(18:22):
as well, like the wasabi farmer, likea cheese farmer just down the road.
From us as well that we can,send folks down to do tours.
We have the Dory fishermen, takingpeople out going Dory fishing for those
that want a really cool experienceof walking in the waves and holding
on for your life to the boat and thengetting out there and catching fish and

(18:43):
bringing it back at the end of the day.
That's for us, really what it's about.
We're selling the view.
We're selling this amazing experience,which is, I think, why guests come
and stay with us with as well.
The full understanding thatwe have no cars on property.
They have to walk to their unit.
We have to drive themwith an electric car.
It's really meant to be peaceful, quiet.
You look at the stars.

(19:04):
You look at the ocean.
You enjoy the storm andyou walk down your car.
If you want stabilizationand go into town.
Oh, I'm all about theexperience, whatever it is.
And for us, then the lodging is acool layer on top of whatever else
we're really creating around toattract the guests to stay with us.

Brian Searl (19:24):
I will tell you that one of the things that shocked me, I think
more than anything was the lack of carsenhancing a guest experience somewhere.
And I never expected itto, but it happened to me.
We went to Slovenia last year andwe stayed at a hotel in downtown
Ljubljana is the capital city there.
And we had to park it was in an oldtown area of the area, like the city

(19:48):
with cobblestone streets and all thatkind of had streets, but they didn't
allow cars anywhere for I don't know.
20, 30 blocks around this old town andso we had to actually park our car and
then the like three people from the hotelwalked up to the garage to meet us and
carried all their bags and we're talkingto us the whole way but like then you just
you didn't have your car and the amountof just change in mindset that gives you

(20:12):
and I'm a hiker like I like the outdoorsI don't mind walking all over downtown
I would have done that anyway but justthe fact that you don't have that car
parked right outside I think changesyour whole approach to the vacation

Quentin Incao (20:22):
It does totally and the property behind me is only 19
units and, the no car is a sideeffect of, the, we are on an old,
quarry with a very tight dirt road.
We don't really want people driving aroundon, and so we drive people in the golf
carts, but I'm in Massachusetts rightnow on a 49 unit landscape hotel project

(20:45):
over in the Berkshires in Massachusetts,and even here on this property, which
is easily accessible by cars, we'veeliminated as part of the experience
and we have people drive in, we pickthem up at the entrance from our little,
check in booth, shack, if you will.
We hopped them in the electric car.
We drive them down the pathsthrough the woods by the lake

(21:06):
to their beautiful cabin.
And everyone has an incredible viewof the lake from where these cabins,
these 49 cabins are positioned andyou don't see cars parking in front
of you, driving in front of you.
There's no cars on the roadthat you have to worry about.
And it's just part of,

Brian Searl (21:26):
Oh, did we lose Quentin?
It was going to be a good close.
I feel like he was just there.
It was going to be really impactful.
Amber, we have Amberhere who joined us late.
Hi, Amber.
How are you?

Amber Tyrell (21:37):
Hello.
Can you hear me okay?

Brian Searl (21:41):
Yes, we can hear you.

Amber Tyrell (21:42):
Oh, that's good.
I'm very sorry.
I'm late.
I initially had the day wrong.
So I was here yesterday
because we're somethinglike 20 hours ahead.
And so it's Thursday for us now.
And so I'm very sorry.
I got the time wrong this time as well.

Brian Searl (22:02):
We'd love to hear just a little I just, I don't want
to switch topics guys, but we're.
For to catch you up, Amber, we're talkingabout enhancing guest experiences.
We've been talking about the differentways that you can do so both at like
luxury RV resorts and off grid placesand just the ways that you can meet
those guest expectations based on bothwho your target audience is and who you

(22:23):
want them to be, which is shaped throughyour branding and things like that.
But just catering to thosepeople in a unique way that
differentiates your property.
I'd love to hear your thoughts on that.
But first, can you just tell usa little bit about Valley View
Glamping and where you guys are from?

Amber Tyrell (22:36):
Sure.
It's Valley Views Glamping and we arein the South Island of New Zealand.
We are about three hours drivesouth of Christchurch and a couple
of hours drive from Queenstown.
We have six geodesic domes and we arelocated on a, small farm which is in

(22:58):
the hills above the Waitaki Valley.
And we have a communal lodge.
I've put a picture behind me you can see,you can see it, but we have a lodge which
has a kitchen and dining and bathroomfacilities were completely off grid.
So we have solar panels for torun everything in the lodge and

(23:23):
but for the domes, we, there's noelectricity in the domes that people
can charge cell phones and computersand drones and that sort of thing.
But we have a focus on exceptionalhosting and sustainability.
And so with regard to enhancingguest experiences, I think one

(23:47):
of the most important things,we believe is the hosting.
We check everyone in so eithermyself or my husband's usually
my husband because I'm cooking.
I'm I cook a lot for guests as well.
And so we greet people and weshow them to the dome and we

(24:08):
show them how everything works.
And then in the morning they comeinto the lodge and they have their
breakfast and I'm always there andwe're chatting to people and you get
to know people and we just we justhave such a lovely time with them.
It's all about human connection, and wemeet people from all over the world and

(24:33):
New Zealand, but such interesting people.
And we've had this season because wejust come into autumn now and we, so
we're just coming out of our summerseason and we, but we're still really
busy and we've had more people from theUS stay this year than any other year.
I think because the Americandollar is so strong against

(24:55):
the Kiwi dollar for one reason.
So we, and it's, we didn't realizewhen we first opened eight years
ago, we didn't realize how muchthe hosting would be so impactful.
We just thought, Oh, we'llset up something really nice.
And it's got fabulous views from here.

(25:16):
And that's what people willcomment on and reviews.
But the overriding thing aboutthe comments and the reviews is
about Patrick and I in the hosting.
So Patrick's my husband, by the way.
And so we were quite surprised about thatbecause you have to be a social person.

(25:36):
That, that is key.

Brian Searl (25:39):
Which is why I will never run a glamping resort.
I'm just too grumpy.

Amber Tyrell (25:44):
Yeah, you can't be grumpy.
So we, I think that's enhancinga guest experience is having
that human connection.
You, if you have something that,that's unique as well, and we the
domes, we've decorated them reallynicely, and it's such a welcoming,

(26:07):
warm space that people absolutely love.

Brian Searl (26:10):
For all our returning guests, do you have any questions
from our friend in New Zealand?

Scott Foos (26:16):
I just, I loved how she was Amber, how you were so
crystal clear on what you focus on.
Exceptional hosting and sustainability.
That's it.
And that seems to beworking really well for you.
I think a lot of operators could.
Could take away from that just beingvery clear about what you focus on.
It sounds like an amazing place.

Amber Tyrell (26:39):
We think it is.
Yes.
And a lot of people do.
We've had, we opened eightyears ago and we've had about
14, 000 people stay with us.
And we have a lot of people coming back.
We even international people,they've stayed with us before a few
years ago, and they've come backto us, and it's really amazing.

(27:01):
We've got new friends all over theworld, and one day we'll have time
to go and see them, but not just yet.
Yes, and the sustainability isjust an extension of how we live.
We, our house is on the, we have a40 hectare with 100 acre property,
and we, our house is about 350meters away from the glamping.

(27:25):
And we are completely off grid at home.
Our water comes from a springin the mountains behind us.
And we have, for example, our septictank at the Glamping is a worm farm, so
all the solids are turned, processed bythe worms, and then it goes out into a

(27:46):
greywater system, which then goes outonto the land and we recycle everything we
grow some of our own veggies There's just,there's, it's just how we've always lived.
It's how we were both brought up.
And so we, this is naturaland naturally just how we like

(28:07):
to run our glamping as well.
And in that way, we try and inspirepeople about not wasting, because at
the end of the day waste of electricityor products or anything is just helping
out, helping the planet in a small way.
So yes we just extend that to the glampingand we, we don't try and educate people.

(28:32):
We try and inspire them to perhapstake this home and start doing
that sort of thing themselves.

Quentin Incao (28:40):
Scott, she hit the nail on the head for experience.
You were talking about that.
Talk about experience everything.
She just said the reason they likebeing there is clearly the experience.
Both Amber and her husband, theview, the no power, the location.
That's what's spot on.

Scott Foos (28:56):
And it's so sustainable, right?
That's their life.
And so they're, you're notmanufacturing anything.
It's the way that they're treating theirguests, the way that they live their life.
And that's sustainable for keepingthem focused and engaged in the day to
day, since it is so reliant on them.
That's, it's pretty incredible, Amber.

Brian Searl (29:16):
Do you think that comes naturally do you think that comes
naturally not just to, to people who grewup that way and live their lives around
that way, but does it come more naturallyto people like that who, I don't want to
stereotype it and say small town, but Ithink you guys understand what I mean.
Do you think that the hospitality aspectof being more friendly in a close knit,
tighter community comes easier to people?

(29:39):
Obviously, everybody can do it.
Everybody can learn it.
There are lots of greatpeople in all aspects of life.
But do you feel like it comes easierto people who grow up in a small town
or grow up in that way of life toembrace what they're already doing?

Amber Tyrell (29:52):
I think it's all about education.
There's definitely a people fromcertain countries I won't name them,
but they are definitely far morewasteful and actually have no concept.
about not wasting and theycreate a huge amount of rubbish.

(30:12):
While they're here, and, but thenthere's, other people that from other
countries that are very aware it's,it becomes part of your psyche if it's
just, part of your thinking it dependshow you are educated about, around it.

Brian Searl (30:32):
Yeah.

Amber Tyrell (30:32):
And for example, Patrick grew up on a farm in South Africa.
I grew up on a farm here in the WaitakiValley, and we had very similar fathers
who was always saying, turn the lightsoff, and and he couldn't go where
our local little village is only six,was six kilometers from the farm.

(30:54):
And you could only go there TranscribedIf you have a list of about 10 things
to do, don't drive the car there for onething, and Patrick's father was the same.
So it was ingrained in us.
And, but, now it's becomevery important for the world.
The people are being educated aboutit, but it's just the simple little

(31:18):
things they may not know about andso we do our best to try and just let
people know that, these things youcan do to stop the wastage and stop
buying things in plastic and Yeah,we have our own chickens as well.
So all of our scrap food goesto the chickens and people
get their eggs for breakfast.

(31:38):
So it's it's, yeah, back to your question.
I think it's all about educationand at the end of the day

Brian Searl (31:47):
For the hospitality portion to Scott or Zach or Joe or Quentin,
do you have any thoughts on that?
Yeah.
Is there any kind ofdiscernible pattern there?
I'm not saying anybody'sbetter or worse at it.
Just does it come morenaturally to some people?

Zach Stoltenberg (32:00):
I think I'm always reminded of what I've
heard Chris do the guy say so manytimes and that is it's a calling.
You have to have, I think he callsit a heart for hospitality, right?
That heart for people.
And yes, I think that there's somepeople that, because the way they
grew up, the values that theirparents instilled their family or

(32:22):
their community, the circumstances oftheir environment where I think that
comes more natural and easy for them.
And I certainly think that the peoplewho have the best, the best experience
or delivering the best experience,certainly have that heart for hospitality.
It doesn't mean that Brian, you'vesaid, I'm not that guy, right?

(32:43):
I don't wanna do that.
And that doesn't mean that you'renot able to be in this space.

Brian Searl (32:48):
Yeah, like I couldn't do it.
I just wouldn't love it.

Zach Stoltenberg (32:51):
But I think authenticity is also key to, this guest experience
that we've been talking about.
I also think it's really interesting.
They started the show and wesaid, what are the trends?
And the two things I said were off gridutilities and focus on sustainability
and these curated guest experiences.
And then Amber comes on and says,we have an off grid site and
I got a big smile on my face.

(33:13):
So it's

Brian Searl (33:13):
I think you're somebody that's

Zach Stoltenberg (33:14):
doing it.

Brian Searl (33:15):
You started walking.
I called Amber and I said,hey, hop on the show.

Zach Stoltenberg (33:21):
And then what was the thing that she said.
Resonates with their guests morethan anything else it's that
hosted personalized experience.
And that goes back to just whatwe were talking about before I
jumped on the website real quick.
Amber, I've got to ask you aboutthese two outdoor bathtubs.
One of the pictures on your image gallery,if you guys haven't checked out the site,
by the way, this place looks incredible.

(33:42):
I'm already looking at flights.
I wish my American dollar went asfar with the airlines as it would.
Once I get there but yeah, I'malready trying to figure out
how I book a stay down here.
Yeah, there's this one image with thetwin clawfoot tubs on the outside.

Amber Tyrell (34:00):
So that we have a forest just that backs onto
the glamping just a pine forest.
And we've got two sets of twooutdoor baths in the forest.
And we've also got two outdoor bathsin front of our biggest dome, Dome 4.
If you go on to our Instagram,it's probably the best visual

(34:21):
Valley Views Glamping on Instagram.
And

Brian Searl (34:24):
We're looking at,

Amber Tyrell (34:25):
Oh yes.
And the clawfoot baths are old baths,so they're re recycled, repurposed we
one of them someone gave us that was intheir paddock in the field on their farm
and so they're very rustic and but theyadd to the guest experience for sure.
And people love just the viewsfrom the baths are fantastic.

(34:49):
And people love soaking in the hottub in the bath when they arrive.
And they're open all night so peoplecan go anytime and the night the
stargaze from the baths as well.
They are definitely a one ofthe attractions of staying here.

Zach Stoltenberg (35:09):
By the way, I also looked at the bookings.
3 months, 3 months lead time right now.
If you wanted, if yousaid today, I love this.
I want to go stay.
You're looking at June or Julyfor the 1st weekend availability.
So bravo.

Brian Searl (35:22):
I think this is a great example though of the, not necessarily
the easiness, but the ways that you canenhance the guest experience so easily
that you don't think about, right?
Like the outdoor Clawfoot bathtublike this was something that
we experienced in Iceland whenwe went there a few years ago.
Where just the hot tubs were outside theback of the hotel like individual hot tubs

(35:44):
outside two rooms would share it right orsomething but in a field where you could
just see the starry night sky or they hadhot springs out in the middle of nature
where you could just, you're in a fieldand it just is so easy to change the
perception of how special something is.
By just doing something as simpleas putting a bathtub outside and
obviously that's logistically not aseasy as putting a bathtub outside, but

(36:08):
it's not as hard as it seems either.

Quentin Incao (36:10):
It feels like authentic hospitality specific to, and I know
that word is overused, but it feels veryauthentic to a New Zealand experience.
And, they've done exactlythat, which I think is the key.
Back again to sellingexperiences, not necessarily.
Heads in beds or a placeto sleep for the night

Amber Tyrell (36:31):
When Patrick and I were setting up our glamping.
We tried to base it onwhat we like specifically.
And so if we book a place,if we book accommodation.
I usually look for something thathas a hot tub or an outdoor bath and
so we thought, okay, we need that.

(36:52):
The beds must beexceptionally comfortable.
If you, if we've been to accommodationplaces before, which was perfect,
but the bed was uncomfortable.
It wasn't perfect, so it was the onlything that was, they didn't get right.
So we would never go back becausethe bed was so uncomfortable.
So the beds had to be super comfortable.

(37:14):
And we don't like trinketythings all around the place.
So we, if there's anything inthe domes, they have a purpose.
And so comfort, good shower outdoor baths.
You can order dinner with us.
We, breakfast is included wecater a lot for the cyclists.

(37:35):
So we have the Alps to Ocean Cycle Trail,which runs from our highest mountain Mount
Cook to the east coast town of Oamaru.
It's 300 kilometers long.
It goes down our valley.
And so we also make packedlunches for cyclists.
And so it, the other thing is that to onething we didn't want to do was put all of

(38:00):
our eggs in one basket and only focus on atarget market of say, just young couples,
which is what we mainly get is youngcouples, but we wanted to welcome families
and people with children stay here a lot.
And we run retreats as well.
So people can book the whole place outand we have retreats here quite often.

(38:24):
I've got one in about two weeks.
And also people will book thewhole place and have a party.
They'll come and have a partywith, might be celebrating a
50th birthday party or something.
Yes.
We, it's, we initially wantedto set it up as something that

(38:44):
we would, enjoy ourselves and webelieve that what we would enjoy,
most people would enjoy it too.
Yeah.

Brian Searl (38:53):
I think it's interesting and I want to just circle back to your
bed comments specifically, but obviouslyextends to other things beyond that.
We talk a lot about enhancing the guestexperiences and adding things like outdoor
bathtubs and all that stuff, right?
But if you don't have the basicscovered Scott, you've been managing
parks for 20 years now, like, how manytimes did you go in and manage a park

(39:13):
for the first time and find the inchthick blue mattresses in the cabin?
And you're like, what?

Scott Foos (39:20):
I know exactly what you're talking about.
I guarantee there was probablya bed bug in there too.
Yeah, it makes a huge difference.
And when you focus on those things that.
Are the non negotiables like, a cleanroom or a comfortable mattress people
can be really forgiving about manyother things, but when they didn't

(39:43):
get a good night's sleep, they're notgoing to be very comfortable or not
going to be very forgiving for that.
So that makes a lot of sense.

Brian Searl (39:49):
Yeah.
And so let's talk about, let'sspend the last few minutes here.
Let's talk about some of the basicsthat like, before you go into this,
because it is important to get hereto enhance the guest experience.
But you've got to set a baseline forthe guest experience first, right?
Joe, you've been quiet.
Obviously, an app is one way youcan set the best guest experience.
That was my way of shouting out to yousince we haven't talked to you too much.
But let's set what is thebaseline of the fundamentals?

(40:12):
Joe, you travel with a lot of parks,do a lot of parks with your family.
What are the non negotiablesthat you have to have?
Forget the nice water park, whichcertainly can enhance the appeal for,
especially families like your kids,or the amenities, or things like that.
But what are the basic nonnegotiables that you have to have

Joe Duemig (40:27):
Well, in terms of guest experience, so when we
started our company, we went outon the road for three months.
Rose who used to work at theRitz Carlton walked into 313 RV
resorts over that three months.
And she was astounded at how few peopleeven looked up much less smiled at her.
So I would say numberone is friendly staff.

(40:50):
Having the staff acknowledgethat you exist is probably number
one on the list in our world.
I don't need somebody tobe, taking me to my site.
I don't need somebody tobe around me at all times.
But just to ignore aguest walking in fresh.

Brian Searl (41:06):
Showing me you care, yeah.

Joe Duemig (41:07):
Yeah, that was that's the one that by far stood out.
I almost said this before we evengot the Quentin earlier when we
were talking about the littlethings that don't cost anything.
You're not setting things up.
It's making your staff, like their jobenough that they're happy and they smile
at people, obviously, if you're paying$7 or $10 an hour and you're mean to your

(41:30):
employees, they're never going to do that.
So you gotta put them in themindset that they are, that they're
talking to guests and that theyare hospitable just as you are.
So I think that's that'sprobably the biggest one for us.

Brian Searl (41:45):
Yeah, it's such a little thing, but it's
also such a hard thing too.
If you're an owner who doesn't havethat personality, like me, right?
I can have that personality.
I do at conferences, but it'snot my favorite thing to do.
But understanding your weaknesses and thenhiring for those, but it's not as easy and
you can probably testify to this, Scottto find those people they exist for sure,

(42:06):
but it's not easy to find them always.

Scott Foos (42:09):
Especially in I think about a lot of the locations that we manage
in are not, that different from where,many other people operate into and there
can be very small town or very remote.
The labor markets can be very challenging.
We have a handful of those.
And.
You what you end up.
You have to create thatculture from the very top.

(42:30):
You have to show and extend thehospitality to your employees in every
sense of the way that you want themto be extending it on to the guests.
Otherwise, they don't.
They if they don't feel it themselves,they don't feel welcomed or supported
in their roles and with the tools andtraining and resources to do their job.

(42:51):
That's baseline, right?
That's difficult.
It will always be difficultfor them to do a great job.
But then on top of that, seeing howyou interact with them when they
have a question or when they mighthave a challenge with something
that they're working through.
How you resolve that for them will setthe standard for how they should be
resolving guest experiences as well.

(43:12):
It's, it is an art.
I think more than it is a science.
There are ways and things that you cando to create some, some system around it.
But at the end of the day, it does comefrom the heart and it does come from the
heart, we used to say and still say thatyou get bitten by the hospitality bug

(43:36):
for a lack of better words like you, youlove it and you enjoy it or you don't.
It's really important to have those peoplein top leadership positions that can help
carry that out for the rest of the team.
But certainly always putting yourteam first above your guests,
they will put your guests firstas a result, and that will drive

(43:57):
sustainability in your profits as well.

Brian Searl (43:59):
And part of that is understanding who your team members
are too, because you don't have tohire all the happy go lucky people.
You just have to put the happygo lucky people at the front
desk and the other people can domaintenance and mow the lawn and

Scott Foos (44:11):
But here's the thing.
I know I agree with you, but themaintenance folks and housekeeping folks

Brian Searl (44:15):
Both need to be somewhat cheerful.
They don't need to be as cheerful, right?

Scott Foos (44:20):
They interact with guests almost more than
the front desk staff does.

Brian Searl (44:24):
All right, you've heard it here from

Zach Stoltenberg (44:27):
And when they do, it's usually becuase there's a problem.

Brian Searl (44:28):
Horizon Outdoor Hospitality, grumpy people at the desk.
Happy people with the mechanics.

Scott Foos (44:33):
Yeah, we're good with grumpy accountants.
But

Joe Duemig (44:36):
Marketing professionals.

Zach Stoltenberg (44:40):
The one thing I would add to this, though, to it was
build on that whole piece, right?
The staff.
I think, when we look at outdoorhospitality, especially as a whole there's
certain things that we can control.
We can control our staff and making surethat we're building a team of people
that have that heart for hospitality.

(45:00):
We can control theaccommodation type, right?
Is it a dome or a tent or a tree house?
Those are all decisions that we're making.
You don't always get to pick your site.
Quentin, I've been seeingeverything that you've been sharing
about the new resort opening.
That is an incredible view.
That is an incredible site.
And in a lot of ways, likethat is part of the marketing

(45:21):
that is part of the strategy.
But there's a lot of folks are out thereand probably some listening to this
podcast that will say I don't have that.
I don't have this panoramic ocean view.
I don't, how do I make it work?
And I think obsessing over yourguest experience and the brand and
what you want to build creatingthat in a lot of ways can supplement

(45:43):
maybe a site that isn't perfect.
Maybe a site that is closer to a moremetropolitan area has a bigger draw has
that kind of built in demand, right?
I think back, Scott, what you said,it's all about telling the story, right?
Letting that be the thing thatguides you that they from day
one that you set that out.
Here's our story reflect that on yoursocial media, push that out there.

(46:06):
A lot of times, if youcan nail guest experience.
If you can provide that hosted pieceand you can tell a consistent story.
And push that out on your socialsand through your marketing
campaign and everything else.
If you can get those two things right,you don't have to have a perfect site.
If you can get those two things right,there could be something that goes wrong.

(46:29):
Some problems, some, thiswouldn't start or we couldn't
figure this out or whatever.
You don't have to be perfectabout everything, but if we can
do those two things, perfect,you're going to be all right.
And you can figure outthe rest of it as you go.

Scott Foos (46:44):
I'd love, totally, Zach, that's so well said.
And I think you just embodied everything.
That Amber and Patrick have done andhearing their story and then I went to
their website and was like, holy cow.
This place is

Zach Stoltenberg (46:58):
Go to the instagram.
The photos are 10 times better.

Scott Foos (47:01):
It's amazing.
Yeah, it's, you just describedeverything that Amber and Patrick
have been up to and embody so well.

Brian Searl (47:10):
Joe, I'm curious.
We have a couple minutes left.
What's number two onyour list after staff?

Joe Duemig (47:15):
What's funny is it goes in the pace of Amber's.
I was thinking about it, I was likethis kind of goes in the pace of that.
Very unmanicured site like land.
If and there's one thing if there's a,there's, obviously it's supposed to be,
but when we roll up to a place and it'sjust overgrown and you can't tell where

(47:35):
the site ends and the grass begins andthen, the grass is as high as my two year
old we're probably in the wrong placeyeah, we've been to a few of those and
it's you can't, the kids go out and playand they're going to come back all itchy.
And it's just not going to bea good experience for anybody

Brian Searl (47:53):
And this is unforgivable, right?
I'm so like, you can say you havetrouble hiring staff and stuff like that.
But if you have the overgrownsites, it's unforgivable.
Like, even if you can't hire somebodyto mow your lawn just get a couple
of goats and put them out there.
They'll keep it manicured like strategies.
Come on, but seriously, no, that's it.

(48:13):
It's easy.

Quentin Incao (48:15):
And to Joe's point, that attention to detail is so important.
It's part of the experienceis part of the service.
It's the first thing you seewhen you come to the property.
And I've found staying in a couple ofplaces similar to what Joe fortunately
mentioned is the first look and vibeand feel and or the lack of attention
detail on the landscaping translatedhonestly to the whole entire experience

(48:39):
both inside the units, the property,the level of service and what
have you, because it was just thatcomplete lack of attention to detail.
They didn't even careabout the presentation.
The property, the rest, was not bad.
And unfortunately, I see thattranslate sometimes and that's really.
That's, that's a sign of hospitality,but it is unfortunate when that happens.

Brian Searl (49:02):
I just had to chat GPT myself to make sure I was correct
whether goats eat grass or not.
They do, they prefer a very dieted meal.
Weeds, leaves, and even tree bark.
So that's actually maintenance.
Yep.

Amber Tyrell (49:16):
Goats eat anything.

Brian Searl (49:18):
If you want a natural lawn mower, I ask a follow up
if I want to naturally mow mylawn, what's the best animal?
Sheep.

Amber Tyrell (49:24):
Yeah.

Zach Stoltenberg (49:26):
But then what you do is you get the goats out
there to manicure everything.
Then you build a guest experiencearound milking the goats.
And then you do fresh homemade mozzarellawith the goat's milk and then Amber
brings in the charcuterie board withall of the cured meats and the, and

(49:46):
now somebody's going home with thiswhole experience of you're not going
to believe what we did in New Zealand.

Joe Duemig (49:52):
My aunt drives from Florida to our house about once a year and every
time she stops at a goat farm and haslike that's where they stay and their
camper is a goat farm that has, I don'tknow, 15, 20 sites and they stay there
and then buy soap and stuff like thatand just enjoy being around the goats.

(50:13):
That's something that she didone time and I'm going to do
that every time I come up now.

Brian Searl (50:16):
And I will say I usually save the controversial stuff for
Outwired later, but I will say thisthere's so many people who are so
mad at HipCamp and Harvest Hosts andall these places who provide these
unique experiences, like stayingovernight in your RV at a goat farm.
And the honest to God truth is youonly have to be mad at yourself for

(50:37):
not providing an experience that notjust not matches that, but provides
something that makes your place special.
You're not competing with the goatfarm, but you have the ability to tell
a story to do your branding to providea unique niche experience, whatever
that may be like they are competitors.
But if you're doing your work the waywe've talked about on this show and all

(51:00):
you guys have given great advice for, youdon't have to worry about that, do you?
Nobody wants to comment on that?

Joe Duemig (51:09):
You have to be doing a lot of things right, too.

Zach Stoltenberg (51:14):
Again, I'm always a big fan of kind of the rising
tide gathers all ships, right?
I think the more of those kind ofactivities that are in an area, the more
attractive it is for potential guests.
If you can bring them in and partnerwith them, build those collabs,
book those experiences for, Iwouldn't look at it as competition
or a threat to what you're doing.

(51:35):
I think that's the wrongview to take of it.

Brian Searl (51:38):
I agree.

Zach Stoltenberg (51:38):
You should see it as opportunity and potential.

Brian Searl (51:41):
Yeah, 100%.
I reach out like before the goat farmhas their own RV sites on HipCamp
or wherever else like you if youpartner with them and you send them
a bunch of business to buy theircheese or whatever, then you both win.
It's a win situation.

Scott Foos (51:55):
That's right.
And if you focus on process and standards,then in addition to the collaboration,
I think you can offer a reallygreat experience in addition to you.
A clean organized property as well.
On a more professionallevel if you want to.
So there's ways to ways to partner andlevel up and challenge yourself instead of

(52:17):
just say that growing trend is a problem.

Brian Searl (52:23):
100%.
All right.
We are over time, but let's have just goaround real quick and for final thoughts.
We wanna start with Zach, you'reup at the top of my screen.

Zach Stoltenberg (52:31):
Oh, I don't know if I have any final
thoughts or parting thoughts.
I really enjoyed thisthis kind of discussion.
I think it's really important.
I think there's certainly more thatcan be done, but hope, hopefully we
hit some of the highlights for today.
I'm excited to find a time thatI can bring my wife down and
stay with Amber and Patrick.

(52:52):
And Q too, I know, like I said, I've beenfollowing everything on your new project.
I know we rain out of time here.
But definitely check out all the socials.
Quentin's been sharing great stuff aboutwhat they're doing and bringing on board.
And it's absolutely stunning property.
I think these two guests that wehad for focus on guest experience

(53:12):
couldn't have been better.

Brian Searl (53:14):
Quentin.
Go ahead.
Yeah.
Cause I, I'm sorry, we didn'tget to your property to talk
about it in depth and detail.
We'll have you back on theshow and we'll do that.
But yeah, I'll go look on yoursocial afterward, intentionally,
but tell us like briefly about that.
And then

Quentin Incao (53:27):
Sure.
I enjoyed learning so muchabout Amber that I'm not sorry.
So that's okay.
But feel free to have us back.
I'm with Q Hospitality Management.
We opened Two Capes Lookout, which is aglamping property on the Oregon coast.
It's 58 acres and old.
Rugged quarry 19 units, 15 of thesegeodesic domes facing the ocean,

(53:49):
and For cabins just beautiful forstargazing and hearing the ocean
24/7, whether it's stormy or sunny,it's a really beautiful property.
Feel free to check us out.
And honestly, last thoughts would befor anyone getting into this business.
It is all about the experience and whathave you, but be a different, to the, and.

(54:12):
You.
Next point, you can't pick yourlocation, but be unique with your
location, be distinctive, be different,have goats, be on the side of the
cliff, do what Amber's doing, do justcreate a really memorable experience
as opposed to just being another onethat is doing it because it's popular.

(54:32):
And I think you'll be verysuccessful and you'll stand out
from what everyone else is doing.

Brian Searl (54:37):
100%.
Where can they find out more about QHospitality and then give the link to your
property too, so they can check that out.

Quentin Incao (54:43):
Absolutely.
Q Hospitality Management providesconsulting operational support and
third party management to smallerunique independent hotels and to the
outdoor hospitality world of higher endand higher end RV resorts and parks.
Were based out of Missoula,Montana, and we can be found
at qhospitalitymanagement.com.

Brian Searl (55:07):
Awesome.
And Zach, I forgot LJA, you'regoing to learn more about
your new consulting and work.

Zach Stoltenberg (55:12):
Yeah, it's best to reach out to me on linkedin.
Just under my, me who Iam, Zachary Stoltenberg.
You can go to lja.com.
They said this is somewhat a new venture.
We just launched the architecturaldivision, which is a new
thing for an engineering firm.
They've got a really stronglandscape division, landscape
and site design division.

(55:33):
Some really talented urban planners thatwe're working with just a really well
rounded team from architecture to designto landscape to civil engineering to be
able to handle, site design permittingentitlements and really everything
all the way through construction.
And that was why I made the change wasreally to build, much more comprehensive
team of all these different disciplines,everybody working together to make

(55:54):
our clients projects the best.
And that's what we do.
We design and build glamping,camping luxury RV parks
boutique hotels and resorts.
And we've got projectsall around the world.
So you can find me on LinkedIn.
You can go to lja.com
or email me at zstoltenberg@lja.com.

Brian Searl (56:11):
Awesome.
Thanks for being here, Zach.
Joe?

Joe Duemig (56:15):
Yeah.
I'm Joe Dueming with App MyCommunity we make mobile apps
for RV parks and campgrounds.
You can find us appmycommunity.com

Brian Searl (56:23):
Final thoughts or,

Joe Duemig (56:24):
Oh, my final thoughts, sorry.
I thought we were going over pretty heavy.
So

Brian Searl (56:30):
Everybody gets an equal chance, right?

Joe Duemig (56:32):
My final thoughts would be, I can't wait till my kids are older
and I actually get to go to glampingunits instead of large RV resorts.
I love those.

Brian Searl (56:40):
You have to start.
You have to stop starting over.
That's the key.

Joe Duemig (56:47):
We're four years into not starting over, so all right.

Quentin Incao (56:52):
We welcome children.
So come on.

Joe Duemig (56:54):
There's a lot of them.
There's six.
So there's eight of us.

Zach Stoltenberg (56:58):
Secretly building his future staff.

Brian Searl (57:00):
No, stay away

Zach Stoltenberg (57:02):
From the ground up.

Joe Duemig (57:04):
We fit in our RV just fine.
But but the glamping tends to, I don'tthink they come with enough beds.

Quentin Incao (57:11):
No

Brian Searl (57:12):
Scott.

Scott Foos (57:14):
Yeah, final thoughts for me would be focused on building
your authentic narrative, besimilar to what Quentin said,
be different, but be authentic.
Yeah, I really love whatAmber and Patrick have done.
And, I know I've overshared that here,but, They've been true to who they
are and who they were raised to be.

(57:35):
And they're just extending themselvesin their natural way to their guests.
And it's sustainable forthem to be able to do that.
And they can build a true story thatyou're selling instead of selling
geodesic domes or rooms or sites.
You're selling your story.
So be authentic, understandexactly what your focus is and

(57:57):
tell a great story around it.

Brian Searl (57:59):
And we're going to find more about Horizon Outdoor Hospitality.

Scott Foos (58:02):
Sure!
HorizonOutdoors.com.
We're a third party managementand consulting and professional
services firm exclusively servingthe outdoor hospitality space.

Brian Searl (58:11):
Awesome.
Thanks for being here as always, Scott.
And last but not least, Amber, all theway from New Zealand, where can they
find out more about your property?

Amber Tyrell (58:19):
You can go to our website, which is valleyviews.co.nz.
You can book through the websitethere if you'd like to come and stay.
And I've forgotten your name,but the one with the six kids.
I just wanted to let you know we arebuilding a 10 meter dome this year
and it will have a mezzanine floor init and it will have a bed downstairs

(58:44):
and a bed upstairs and a fold outsofa bed and we would be able to
accommodate your family all in one dome.
We're hoping to have that ready by theour spring, which is around October.
And I just wanted to say,thank you for having me on.
This has been a great honor and I thinkfor anyone that's considering setting up

(59:08):
a glamping business, for me, which wasa big surprise was the hosting is, it's
very important, getting to know people,sharing your story and just, we just
love meeting people and we love hearingtheir story and everyone has a story

(59:28):
and it's about that human connection.
And people go away feeling like theirlove tank has been filled because they,
because of the connection with us.
And so I can't emphasize enoughhow important it, the hosting is.

Brian Searl (59:46):
Thank you so much for being here, Amber.
And I don't want to speak for Joe,but Joe, just in case that tent isn't
lining up with your vacation plans,the bigger one, she said, I think she
said she has six separate units incase you just want a kid in each one.

Joe Duemig (59:59):
That's nicer.
Yeah.

Brian Searl (01:00:00):
Yeah.

Joe Duemig (01:00:00):
I don't think she wants a five year old in that one by himself.

Brian Searl (01:00:04):
Yeah.

Scott Foos (01:00:05):
That's a retreat.

Brian Searl (01:00:07):
All right.
Thank you guys for being here.
We're going to wrap up the show.
For those of you who haven'theard enough of me talking today,
which is probably everybody.
We have another show here in about50 minutes called Outwired that
we're going to do live with GregEmmert and Scott Bahr about 2 hours,
a different style format here.
But we're going to cover macroversus micro data trends.
What you should pay attentionto locally versus nationally.
We're going to talk about thedifficulty finding work campers

(01:00:29):
that some people are having.
And then we're going to talk aboutthe thing we talked about earlier,
like taking $5 to a trillion dollars.
And it's going to be a really cool story.
We took this into deep research inAI and we planned the whole thing
out to being the king and queen ofspace tourism on Mars and owning the
whole industry for glamping there so.
Interesting conversation comingup on Outwired, but thank you guys

(01:00:51):
all for being here for anotherepisode of MC Fireside Chats to our
current guests, Amber to Quentin.
We really appreciate you beinghere and we'll see you next
week for another episode.
Take care guys.

Quentin Incao (01:00:59):
Thanks, Brian.

Amber Tyrell (01:00:59):
Thank you.
Bye.
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