"From Moving Boxes to Gelato Dreams: Building a Sweet Success Story by Sierra Georgia with host Shaun E. Leverett”

Join Shaun E. Leverett in an exciting conversation with Sierra Georgia, a dynamic entrepreneur who embarked on a remarkable journey from working for her family's moving and storage company to becoming the driving force behind GELAT'OH, an artisan gelato business. Discover how her early experiences shaped her understanding of business, and how her international business degree set her on a path of culinary entrepreneurship. Explore the challenges she faced when launching DC's first gelato truck, her decision to master the art of gelato-making rather than accepting a licensing deal, and the transformative experience of attending Carpigiani Gelato University in Italy. Dive into the significance of celebrating artisan gelato culture and the traditional Italian technique, while also incorporating diverse flavors loved by Americans. Hear about unforgettable collaborations with renowned establishments and the impact of media features on her business. Gain insights into her strategies for expansion and market growth, as well as the delicate balance between preserving tradition and embracing innovation in gelato-making. Uncover Sierra’s future plans for GELAT'OH and her dedication to customer feedback and connection. Delve into lessons learned as an entrepreneur, operational challenges, branding and marketing success, and valuable advice for aspiring food-related business owners. Get ready for an episode filled with inspiration, passion, and a sweet taste of success.