Measure What Matters – A Podcast for Marketers

Measure What Matters – A Podcast for Marketers

In each episode, we talk with B2C/D2C marketing leaders about their decision-making process in a business function that is constantly evolving. They share their point of view on marketing, business trends, and the lessons that they've learned about how to better navigate the changing landscape. Join us if you're ready to learn how to better focus on measuring what matters when it comes to your marketing efforts.... Show More

Episodes

August 20, 2020 38 min
Nicole Kealey is the Chief Strategy Officer at Vision Critical. In this episode, Nicole discusses the key aspects that drive differentiation when it comes to using technology to create memorable experiences, how marketers can leverage insights from consumers to help guide technology investments, and shares some great examples of brands that are using a consumer-centric approach to cut through the noise.   For more content, episod...
Share
Mark as Played
Laura Andriani is the Head of Audience Development at DAZN. In this episode, Laura breaks down the elements of building an audience marketing strategy, what marketing leaders should keep in mind as they shape their insight capabilities, and what she's most excited for when it comes to the future of audience insights.   For more content, episodes and show notes make sure to check out RightMetric.co/Blog.  

 

Share
Mark as Played
Eric Toda is the Global Head of Social Media Strategy & Operations at Facebook. In this episode, Eric shares his point of view on the characteristics of the best CMOs, the lessons learned balancing brand with technology, and how important it is for brands to deeply understand their customers.   For more content, episodes and show notes make sure to check out RightMetric.co/Blog.
Share
Mark as Played

Britt Skolovy is the Chief Growth Officer at Kinzoo, a kid-tech startup empowering families to raise the next generation of digital citizens. In this episode, Britt shares lessons learned from her unique experience in both product management and marketing, why focusing on the problem is better than focusing on the solution, and how the blurred lines between product and marketing can create positive friction that benefits marketers.

...
Share
Mark as Played

Fergie Cancade is the Director of Global Athletes & Ambassadors at lululemon, a technical athletic apparel company known best by its products for yoga, running, training and other sweaty pursuits. In this episode, Fergie shares his thoughts on the convergence of creative, data, and insights within marketing, lessons he's learned about linking marketing strategy to overarching business objectives, and why marketers should be...

Share
Mark as Played

Jon Tesser is the VP of Research & Insights at NYC & Company, the destination marketing organization of the five boroughs of New York City. In this episode, Jon explains how marketers and analytics professionals can work more effectively together, some unique ways that he has leveraged various sources of digital data to enrich his audience segmentation, and what he's most excited about when it comes to the future of res...

Share
Mark as Played

Conner Galway is the President of Junction, a firm that helps brands build digital competencies from the inside out through strategy, training and consulting. In this episode, Conner shares his approach to building strategies, how data and insights play into the strategic process, and his tips for keeping up with marketing in 2020 and beyond. For more content, episodes and show notes make sure to check out RightMetric.co/Blog.

Share
Mark as Played

Andrew Delaney is the Senior Manager of Social Media at HubSpot, the leading growth platform that provides marketing professionals with the tools they need to grow better. In this episode, Andrew shares his take on the current state of social media, where the best opportunities for brands are today, and how to position your brand to capitalize on future trends. For more content, episodes and show notes make sure to check out RightM...

Share
Mark as Played

Taylor Loren is the Director of Content Marketing at Later, the leading Instagram scheduler and social media marketing platform. In this episode, Taylor shares her approach for creating content in a competitive space, how data helps guide her team's creative vision, and what content marketers should be keeping in mind as they explore new topics. For more content, episodes and show notes make sure to check out RightMetric.co/Blo...

Share
Mark as Played

Chat About Measure What Matters – A Podcast for Marketers

Advertise With Us

Popular Podcasts

The Daily
The Daily
This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.
Crime Junkie
Crime Junkie
If you can never get enough true crime...
Ridiculous History
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2021 iHeartMedia, Inc.