Measurement Talks

This podcast episode delves into a rich discussion on SaaS pricing sparked by a Twitter debate between Sean and Tomer, exploring the nuances of pricing strategies, vendor transparency, and the impact on customer relationships. The conversation extends into the philosophies behind hiring for SaaS companies, emphasizing the importance of building enterprise value through strategic hires and customer experience. Moreover, it covers th...

This detailed discussion between the hosts explores diverse perspectives on SaaS pricing, sparked by a debate that gained traction on Twitter. The crux revolves around frustration over deceptive pricing tactics and the belief that software costs should decline over time, spurring competition on price. There's a focus on customer value, the necessity of predictability in pricing, and how vendors can differentiate by bundling ser...

In this episode, the hosts explore the Q1 earnings season, focusing on Meta's unique standing as the only stock that dropped while others surged. They delve into Wall Street's repeated underestimate of Zuckerberg's strategies and pivot to a deeper analysis of Meta's ad metrics. Insights on the cost of impressions, daily and monthly active users, and ad pricing trends across different regions are shared, highlighti...

In this episode of Measurement Talks, the speakers discuss the excitement around attending and speaking at the Whaley's event in New York. The conversation then shifts to the topic of meta performance analysis, sharing insights on the impact of performance volatility on advertisers and strategies to mitigate it. The discussion also explores creative marketing strategies, exemplified by Warby Parker's innovative campaig...

In this episode of Measurement Talks, Bryan discusses his experiences at a recent intimate marketing event in Aspen, where he had the opportunity to interact with C-suite level marketing professionals and founders from various brands. Bryan shares insights on the challenges of snowboarding in Aspen compared to the West Coast, but the focus shifts to the core discussions around media mix diversification, the search for low-cost per ...

In this episode of Measurement Talks, the hosts discuss insights from Dr. John Snow's

study on Meta's declining advertising performance, diving into the nuances of

attribution models versus deterministic analysis. A significant focus is placed on

exploring alternative advertising channels beyond Meta, emphasizing the importance of

diversifying ad spend across various platforms such as Reddit, Live Intent, and more

tradition...

In this episode of Measurement Talks, we dive into the latest developments in the industry, kicking off with a discussion about Google's release of an open source marketing mix modeling (MMM) model. Our expert, Bryan, shares his enthusiasm for open source models and their implications on the field, speculating on Google's strategy as they navigate away from third-party cookies. Bryan delves into the motivations behind such ...

In this episode of Measurement Talks, we dive into the latest in digital marketing news, focusing on two significant topics: TikTok attribution and the reliability of Facebook's attribution model. We discuss the intriguing results of a spicy poll on the trustworthiness of Facebook's data. Additionally, we address the recent issue of users being consistently logged out of their Facebook accounts, highlighting the discov...

In this episode of Measurement Talks, the hosts discuss recent issues with Facebook advertising performance, specifically on Valentine's Day. They dive into how Meta over-delivered on cost cap campaigns, affecting both cost cap and auto bidding campaigns with inflated CPMs by over 1500%. The hosts share insights on the impact of this bug on ad delivery and spending.

Timestamps

[00:02:29] Facebook's auction dynamic...

In this episode, Rishabh and Bryan discuss the recent success of Black Friday and Cyber Monday for their company. They reveal that after a few months of a slump, they experienced record-breaking numbers and a 19% increase in revenue compared to the previous year. They also compare their growth to the overall category, mentioning that Shopify also had a 19% increase but includes new merchants in their numbers. Overall, Bryan and Ris...

In this episode of Measurement Talks, Rishabh and Bryan discuss the relationship between advertising on Facebook and generating revenue on Amazon. They delve into the complexities of understanding the halo effect and the incrementality of ad spend, shedding light on how consumer behavior, advertising optimization, and Amazon's attribution links come into play. They also explore the challenges and decision-making processes invol...

n this episode of Measurement Talks, Rishab, and Bryan provide an update on the previous discussion about Shopify audiences and their scalability. They clarify that Shopify audiences are not bringing in new audiences that Facebook doesn't already know about, but rather setting guardrails on the existing user base on Facebook and Instagram. The hosts also discover that Shopify audiences can be integrated into Pinterest and TikT...

In this podcast episode, the hosts discuss their recent trips and how it has revitalized them. They then switch gears to the current earning season for advertisers and how big tech companies like Facebook and Google are performing well. They highlight the increase in ad impressions and the decrease in average cost per impression, which is good news for advertisers. However, the hosts share their own experiences as advertisers and ...

In this episode of Measurement Talks, we dive into the topic of Meta's Force for MMM data. They discuss how Meta is aiming to make their data more accessible to agencies, platforms, and brands for marketing mix modeling (MMM). They highlight a recent update from Igor Skokan, the marketing science director at Meta, who announced that Meta has started rolling out their marketing mix modeling data. This allows all business manage...

In this episode of Measurement Talks, the host discusses the recent layoffs at Meta's marketing science team, which includes Bernardo Lara, one of the co-authors for Meta. The host expresses concern and raises the question of whether Meta is seeing a surge of vendors providing measurement solutions, making it more cost-effective to let the market do its thing. The episode concludes with a discussion on what this means for Meta&...

In this episode, Rishabh & Bryan discuss their experience at the Facebook Performance Marketing Summit and highlight the importance of measurement for unlocking performance. They also delve into the recent Apple announcement of new privacy features that were overshadowed by the release of their new AR headset. The hosts discuss the potential impact of these privacy features on the advertising industry.

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In this episode, the hosts discuss the impact of Facebook shops on e-commerce marketing and measurement. They touch on two viral tweets that raised concerns about Facebook's impact on brand websites and discuss their own experiences with Facebook web and shop optimization campaigns. They share their success with these campaigns, including spending upwards of $26,000 per day on one campaign alone. The hosts highlight the importa...

On this episode, the hosts discuss the impact of changes in the ecosystem on measurement. They talk about Facebook's announcement of offline conversions being integrated into the platform for a better feedback loop and performance optimization. They delve into the benefits of this development for retailers and D2C businesses, and how it could improve in-store sales tracking and data attribution. The hosts also touch on their pe...

In this episode we describe how you can design simple studies to understand whether the way you are using your acquisition channel is driving incremental revenue? We cover things like: how to decide whether a vendor is providing lift? How do you know the right settings for your channel? How do you decide whether to activate a new channel?

Our promise to you: Every episode will have actions you take back to your business Bryan was ...