Ep. 216 Flavor innovation in the deli department

Developing new products that attract consumer attention is a goal for all food manufacturing companies, and Land O’Frost, a manufacturer of specialty meats and packaged deli meats is no exception. Julie Lubash, director of research and development and innovation at Lansing, Ill.-based Land O’Frost provides insights on how the family-owned company developed one of its newest innovations: a line of premium chicken breast and ham deli products featuring hot honey flavors. She describes how consumer interest in protein-rich snacking is inspiring meat companies to keep an eye on the types of new products that will boost consumer attention along with sales.