Ep 229: Stats to story: How Archer turns data into shelf space

Meat snacks and sticks, particularly in the better-for-you market space, are soaring in popularity, but not all brands are benefitting the same way. Archer has reached aggressively across distribution channels with statistics that not only tell the obvious story — “stock us, we’re better” — but also educates retail buyers on exactly how the meat snack category performs for them vis-a-vis competitors and what they can do to boost their sell-through, as Archer’s Vice President of Marketing Andrew Thomas explains in this episode of MeatingPod. Meanwhile, the data also informs Archer’s new marketing campaign, a tongue-in-cheek look at what it means to be “real.”