From the vault: Best of both worlds

The way Jeff “Trip” Tripician sees it, he didn’t leave his job as CEO of a conventional meat company to become CEO of the Dutch cultivated meat company Meatable; rather, he went from CEO of one meat company to another. After decades working to institute progressive practices within the U.S. meat industry, Trip is pushing the cultivated meat industry to progress by, essentially, helping them understand that they are meat companies, not food-tech companies. And by hammering home the idea that feeding the world’s population is strategy, not a competition, he aims to create that brass ring of business — synergy. Trip Tripician joined MeatingPod for a wide-ranging and frank discussion of meat, alt-meat, food-tech, the climate, and the crossroads at which they all are standing.