Media Insights
Media Insights is a podcast exploring how AI is transforming media from every angle. Hosted by Jordan Mitchell and produced by Growth Stack Media, a leading tech PR and creative agency. Each episode, you'll hear directly from the experts building with this technology, to help you make smarter calls about where AI belongs in your work. Subscribe so you don't miss new episodes. Get in touch: https://www.growthstackmedia.com/contact
Episodes
EPISODE PAGE AND SHOW NOTES: https://www.growthstackmedia.com/ai-agents-trust-varun-kabra-concordium
On this episode of Media Insights, Varun Kabra, Chief Growth Officer of Concordium, makes the case that your next audience won't be human. AI agents are starting to research, compare and buy on our behalf, and there is no page two on ChatGPT. You're either in the answer or you don't exist.
Varun built growth and go-to-market teams at ...
How do you reach younger audiences who increasingly get their news from short-form video and creators instead of traditional outlets? In this episode of Media Insights, host Jordan sits down with Ramin Beheshti, CEO of Caliber and former Chief Product & Technology Officer at Dow Jones, to talk about building a new kind of media company.
Ramin co-founded The News Movement and now leads its parent company, Caliber, whose brands in...
On this episode of Media Insights, Xile He, a serial entrepreneur and former founding head of growth at Mocha, walks through how she scaled the Y Combinator-backed AI app builder from zero to 300,000+ users and multi-seven-figure ARR before the company was acquired.
She breaks down the specific wedge that let Mocha compete against far better-funded rivals like Lovable and Replit: targeting non-technical business owners who had no i...
On this episode of Media Insights, Ben Kruger, CMO of Event Tickets Center, breaks down how his team uses AI to turn proprietary fan data into a real competitive edge. Listeners will learn how his marketing org replaced slide-deck pitches with working AI prototypes, how the CRO team analyzes session data and heat maps at a much more granular level, and why personalized email campaigns built on purchase and listening history are dri...
On this episode of Media Insights, Hogan Shrum, co-founder of AI animation platform PIPPA, joins the show to unpack how his team is turning plain-language ideas into fully produced animated video without requiring users to master AI prompting.
He explains how PIPPA achieves character consistency, why the platform translates a user's own words into optimized prompts behind the scenes, and how that's cutting regenerations down.
We also...
🎙️ On this episode of Media Insights, Lauren Esposito, CMO of Asymbl and former VP of Marketing, Global Brand, Partnerships & Media at Salesforce, joins the show to talk about building a real hybrid workforce, beyond traditional AI tooling.
She explains how Asymbl manages its digital workers like employees, with job descriptions, KPIs, and weekly one-on-ones, and shares specific examples, like a digital business analyst that b...
In this conversation, Ben Moore, the US managing director at BeReal, discusses the platform's unique approach to social media, emphasizing authenticity and user trust in an age dominated by AI-generated content.
He highlights the importance of balancing monetization with genuine user engagement and shares insights on how brands can effectively leverage BeReal for both paid and organic marketing strategies. The discussion also touch...
In this episode, Growth Stack Media founder Jordan Mitchell and Third Bridge chief marketing officer Gabriella Henault discuss the transformative impact of AI on marketing and research. They explore the importance of human expertise in an AI-driven world, the role of employee advocacy in building trust, and the challenges of maintaining authenticity amid AI-generated content. Gabriella shares insights on brand discovery, SEO strate...
In this conversation, Gemma Craven, CMO of Scribd, Inc., discusses her extensive experience in brand, culture, and technology, and how Scribd is positioning itself in the current landscape of AI-generated content.
She elaborates on the various offerings under the Scribd, Inc. umbrella, the recent rebranding efforts, insights from their annual State of Reading report, and the integration of AI within their platforms.
Gemma also shar...
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