Medical Consulting Group Podcast

Medical Consulting Group Podcast

The team of consultants at Medical Consulting Group has been providing business solutions for medical practices and ambulatory surgery centers (ASCs) for more than 30 years. Join them on the MCG podcast as they tackle the most pressing medical industry issues crossing your desk—from the latest government regulations to the societal and economic changes affecting how your practice or ASC runs—and discuss practical, experience-backed strategies for mastering these issues.

Episodes

April 23, 2021 18 min

Luck is great, but it’s not a reliable method for achieving medical business success. A strategic plan, on the other hand, is absolutely essential. However, not all strategic plans are created equal. The plans that actually help shape real change and practice growth share certain commonalities. 

In this episode of the Medical Consulting Group Podcast, MCG Managing Principle Bill Rabourn is back to identify:

  • What all great strategic p...
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    If COVID-19 taught our team anything, it’s that past strategies for medical marketing should stay in the past. In 2021, it’s time to explore new ways of thinking that reflect what patients today are actually experiencing.

    In this episode, our team’s creative marketing experts identify 3 examples of 2021’s most relatable patient experiences and how we have converted those into profitable marketing opportunities.

    Remember, these are ...

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    In this episode, Medical Consulting Group managing principals Stephen Sheppard and Robert McCarville explain the two unique sets of motivators behind why more physicians and hospitals are taking on ambulatory surgery center joint ventures. Kicking off with a brief but interesting history of joint venture ASCs [00:55], Steve and Rob discuss how time and technology have changed the way we think about outpatient surgery, and how ASCs ...

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    In this episode, MCG Managing Principal Rob McCarville, Principal Erin Malloy, and Consultant Tonya LaRue debunk 5 myths about outsourcing revenue cycle management that are keeping practices and ASCs from looking into options that could increase their revenue.

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    The pioneer behind every Medical Consulting Group podcast episode is YOU. 

    How? That’s what our multi-specialized team of Medical Consulting Group managing principals and medical business consultants are here to explain. With the cancellation of yet another national medical industry meeting (AAO), now is the best time to remind listeners just how this podcast is designed to address and provide solutions to the medical business issue...

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    The shutdown had a catastrophic effect on the long-held, unconscious understandings that existed between eye doctors and patients in the past.

    Understandings like…
    “Your eye doctors/eye surgeons are always here to meet your needs.”
    “It is safe to visit your eye care clinic.”

    In today’s podcast, Medical Consulting Group explains why medical marketing is a significant opportunity for ophthalmology practices right now and why we have re...

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    In this episode, we talk with MCG consultant Bill Rabourn and Missouri ophthalmologist Dr. Thomas Prater, a cataract and refractive surgeon from Mattax Neu Prater Eye Center and Surgery Center. 

    Many people are understandably experiencing some fatigue when it comes to the topic of COVID-19. And yet, it’s still a topic that’s affecting ophthalmic practices across the U.S. (and the world). 

    So, to liven things up, our team is pressing ...

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    MCG principal Erin Malloy invites retina surgeon Dr. Jorge Calzada and optometrist Dr. Sarah Maxey of Deep Blue Retina to discuss how their practice is successfully tackling some of the most common issues affecting practices across the country during the COVID era. 

    They share their experience with everything from:

  • Reduced patient flow, to
  • Telemedicine, to 
  • PPP loans, to
  • How they have leveraged a negative situation to reveal opportuniti...
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    April 27, 2020 14 min

    MCG's nurse consultants and ASC experts call out some of the most easily overlooked but extremely crucial steps ASCs should take before resuming surgery.

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    April 21, 2020 12 min

    As practices wait on the edge of their seats for the all-clear to open, MCG Medical Business Consultant Bill Rabourn quickly explains what practices should be considering RIGHT NOW:

  • What areas of your practice need the most attention during reopening?
  • How will “safety” be the driving force behind your reopening strategy and your messaging?
  • How will your geography affect your plans?
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    MCG managing principal Bill Rabourn quickly breaks down the practice-saving power of communication and coordination during a crisis, and how to do them correctly to ensure your comeback is swift, smooth, and strong.

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    Lately, practice and ASC leaders have been flooded with general tips for managing a business during the COVID-19 crisis, with little guidance as to whether these actually apply to their unique situation.

    Medical business consultants Bill Rabourn, Steve Sheppard, and Erin Malloy of Medical Consulting Group—a firm providing practice and ASC development and management, as well as internal and external medical marketing materials, for ...

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    MCG podcast host Leah Taylor speaks with medical website experts Daryl Brown and Stevie Barfoot. What is responsive website design? How important is search engine optimization? What website security measures should a medical practice implement? Tune in to find out.

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