MedTech Business Academy

MedTech Business Academy

Attention MedTech executives: Are you looking to grow exponentially and remain competitive in the MedTech Industry? Our renowned professors, the MedTeXperts, have launched a new podcast, the "Medtech Business Academy," where you can earn your MEDTECH MBA! We will be sharing our insights related to all aspects of Medtech commercialization including strategies for engaging with distributors, digital marketing, inside sales, clinical experience marketing, and healthcare economics. Download your episode on Spotify, Apple iTunes, or wherever you listen to your favorite podcasts.

Episodes

July 3, 2025 20 mins

Market Pressures, Medtech Strategy, and Provider Perspectives

In this special two-person episode, Scott Alexander and value analysis leader Barbara Strain discuss the state of medtech commercialization in 2025—from shifting provider priorities to evolving supplier expectations.

You’ll hear insight on:

  • Mid-year pressures on provider systems and medtech companies
  • Why traditional goals no longer apply—and how to “skate to where the p...
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Chait Razdan, CEO of Care+Wear, joins the Medtech Business Academy to discuss innovation in patient-centered design, navigating tariffs, and building trust with hospitals. Learn how transparency, community, and iteration drive success in today’s complex medtech landscape.

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In this episode of the Value Analysis Expert Series, Terri Nelson is joined by seasoned value analysis leaders Barbara Strain and Jenell Robinson to tackle a critical but often overlooked topic: supplier education.

Whether you're a medtech sales rep, clinical liaison, or value analysis professional, this conversation unpacks what suppliers don’t know—and what hospitals must do to ensure better engagement, compliance, and outcomes.

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In this episode of the Women in Medtech podcast, we welcome back Emily Levy, CEO and co-founder of Mighty Well, for an inspiring update on her entrepreneurial journey. Emily shares how Mighty Well secured an Innovation Voucher from the state of Rhode Island, expanded its partnership with Prism Medical, and is leading a new conversation about recovery, wellness, and patient-centered design in medtech.

Emily also opens up about her ow...

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In this episode of the Value Analysis Expert Series, Skender Daerti is joined by Barbara Strain, Jenell Robinson, and Terri Nelson to explore how suppliers and value analysis professionals can move beyond transactional interactions and build true partnerships.

They discuss common missteps in supplier engagement—like rigid volume commitments and outdated messaging—and share how to approach contracting conversations with strategy, fle...

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In this episode of the Women in Medtech Podcast, nurse entrepreneur Tamara Al-Yassin, CEO of The Nursing Beat, shares how she went from trauma nurse to founder of a fast-growing digital media company built by nurses, for nurses.

With insights into burnout, nurse-led startups, and the power of clinical voices in medtech, Tamara discusses how The Nursing Beat is reshaping how nurses access news, resources, and mentorship. We explore t...

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In Episode 88 of the Medtech Business Academy Podcast, hosts Skender Daerti, Barbara Strain, and Scott Alexander dive into the exciting future of medical technology. Inspired by the growing enthusiasm among healthcare providers for transformative tech innovations, the conversation highlights how medtech companies are uniquely positioned to revolutionize healthcare delivery. The trio discusses how emerging technologies, particularly...

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March 12, 2025 32 mins

Did you know medical device surfaces could be contributing significantly to hospital-acquired infections? On Episode 87 of the MedTech Business Academy Podcast, our guest Linda Lybert from the Healthcare Surfaces Institute (HSI) and ISSA reveals why surfaces in healthcare settings are critical—yet dangerously overlooked.

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Join top value analysis experts as they discuss strategic methods to influence device adoption, improve clinical outcomes, and navigate healthcare decision-making processes. Learn how value analysis can drive success in the healthcare sector, particularly for medical device sales and marketing professionals aiming for impactful results.

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January 23, 2025 28 mins

The Women in MedTech podcast discusses 2025 healthcare trends, including AI, personalized medicine, and the impact of CMS Teams.

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January 16, 2025 39 mins

In this episode of The Medtech Business Academy, experts Mike Sperduti, Barbara Strain, and Scott Alexander share actionable strategies to make 2025 a successful year for medtech professionals. They highlight the importance of focusing on the right audience, investing in effective digital marketing, and mastering meaningful sales conversations. The episode emphasizes collaboration, customization, and treating every interaction with...

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December 11, 2024 33 mins

Medtech 2025, innovation, AI, automation, healthcare disruption – In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, Tom Hickey, and Mike Sperduti dive into the transformative forces shaping the medtech industry as we approach 2025. From the integration of AI and robotics in healthcare operations to navigating tariff changes, evolving supply chains, and fractionalized sales models, our experts discuss ...

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November 26, 2024 30 mins

Skender Daerti, Barbara Strain, and Scott Alexander share 2024 trends, insights, and key takeaways to shape 2025 strategies. Learn how medtech leaders are adapting to industry shifts and creating value for clients.

Key Highlights:

  • Rising importance of educational marketing and direct-to-consumer strategies.
  • Shift towards fractional staffing and flexible resource management in medtech.
  • Building stronger provider-supplier partnership...
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October 24, 2024 32 mins

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October 16, 2024 29 mins

 Skender and Barbara explore the reasons behind the fast-paced fall in medtech, focusing on staffing shortages, value, and the in-source vs. outsource debate.

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September 26, 2024 36 mins

In episode 80 of the Medtech Business Academy, Mike Sperduti, Scott Alexander, and Thomas Hickey discuss the evolving relationship between sales and marketing in medtech. They explore lead quality, digital campaigns, and the role of thought leadership in driving sales.

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September 5, 2024 39 mins

In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Tom Hickey discuss innovation in infant care with Bob Cooper, CEO of Smoltap. Cooper shares how his company's groundbreaking device enhances the success of infant spinal taps by providing a safer, more efficient experience, benefiting patients, parents, and clinicians alike.

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In this episode of the Women in Medtech Podcast, host Colleen Patterson, guest Deena Brecher (Chief Nursing Officer at Mednition), and co-hosts Abby Norfleet, Barbara Strain, and Stephanie Pitts explore the role of AI in nursing. They discuss how AI tools like Mednition’s Kate support, not replace, nurses by reducing administrative burdens and enhancing decision-making in emergency care. The episode highlights the importance of nur...

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August 15, 2024 35 mins

Join us as Morris Miller, CEO of Xenex, shares how the LightStrike+ Microbial Reduction Robot is transforming patient safety through innovative technology and evidence-based research. Learn about the challenges Xenex overcame to achieve FDA approval and how they’re making a significant impact in healthcare facilities worldwide.

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