MedTech Business Academy
Attention MedTech executives: Are you looking to grow exponentially and remain competitive in the MedTech Industry? Our renowned professors, the MedTeXperts, have launched a new podcast, the "Medtech Business Academy," where you can earn your MEDTECH MBA! We will be sharing our insights related to all aspects of Medtech commercialization including strategies for engaging with distributors, digital marketing, inside sales, clinical experience marketing, and healthcare economics. Download your episode on Spotify, Apple iTunes, or wherever you listen to your favorite podcasts.
Episodes
In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Tom Hickey discuss innovation in infant care with Bob Cooper, CEO of Smoltap. Cooper shares how his company's groundbreaking device enhances the success of infant spinal taps by providing a safer, more efficient experience, benefiting patients, parents, and clinicians alike.
In this episode of the Women in Medtech Podcast, host Colleen Patterson, guest Deena Brecher (Chief Nursing Officer at Mednition), and co-hosts Abby Norfleet, Barbara Strain, and Stephanie Pitts explore the role of AI in nursing. They discuss how AI tools like Mednition’s Kate support, not replace, nurses by reducing administrative burdens and enhancing decision-making in emergency care. The episode highlights the importance of nur...
Join us as Morris Miller, CEO of Xenex, shares how the LightStrike+ Microbial Reduction Robot is transforming patient safety through innovative technology and evidence-based research. Learn about the challenges Xenex overcame to achieve FDA approval and how they’re making a significant impact in healthcare facilities worldwide.
In the "Leads Open, Leads Closed" episode of the Medtech Business Academy Podcast, hosts Skender Daerti, Mike Sperduti, and Barbara Strain dive into the nuances of nurturing and closing sales leads in the medical technology sector. They discuss the importance of a structured sales process, the critical role of understanding customer needs, and the art of converting initial interest into successful sales. This episode offers a blend...
Join Scott Alexander, Barbara Strain, and Mike Sperduti in Episode 75 as they uncover top lead generation strategies for medtech success!
In this insightful episode of the Medtech Business Academy's Women in Medtech series, host Stephanie Pitts and co-hosts Colleen Patterson and Barbara Strain dive deep into the themes of innovation and failure in the medical technology field. Drawing inspiration from the book "The Heart of Innovation," they explore the essential balance between embracing failure as a stepping stone and driving genuine innovation to meet authentic de...
In this episode of the Med Tech Business Academy, we delve into the pivotal role of Key Opinion Leaders (KOLs) in driving authentic demand within the medtech industry. Skender Daerti, Barbara Strain, and Scott Alexander discuss how influencer marketing has evolved in healthcare, highlighting the importance of managing expectations and effectively utilizing KOLs. Discover strategies for leveraging KOLs to enhance patient outcomes, g...
In this episode of the Medtech Business Academy, hosts Mike Sperduti and Thomas Hickey dive into the world of value analysis with industry expert Barbara Strain. Often hailed as the "godmother" of value analysis, Barbara shares her extensive knowledge on this critical aspect of the medtech industry. The discussion covers the evolution of value analysis, its importance in today’s market, and the distinction between value and price. ...
Join the Med-TeXperts and guest Rob Ferguson from Excelerant Consulting as they dive into the crucial process of landscape assessments. Discover why this often-overlooked step is essential for med tech, pharma, and biotech companies, and learn practical tips to navigate market complexities and drive business success.
Join Colleen Patterson as she hosts an inspiring episode of the Women in Medtech podcast with special guest Emily Levy, co-founder of Mighty Well. Emily shares her journey from patient to entrepreneur, discussing the creation of innovative medical products and the power of patient-centered design. This episode dives into the importance of community, the challenges of raising capital, and the unique insights patients can offer to me...
Tune in to another engaging episode of the Medtech Business Academy Podcast, where our Med-TeXperts discuss with Chaitenya "Chat" Razdan, CEO of Care+Wear, his journey from investment banking to med tech innovation. Chat shares how personal experiences inspired him to enhance patient care by blending functionality with fashion in patient wear. This episode provides insights from industry leaders and explores advancements in med tec...
Tune in to this episode of the Women in Med Tech Podcast, where host Colleen Patterson talks with Tiffany Wilson, CEO of the University City Science Center. Tiffany shares her career trajectory in med tech, emphasizing leadership and innovation.
Key Points:
- Tiffany discusses her journey from analyst to CEO, highlighting key career shifts.
- Insights into challenges for women in med tech and support for female innovators.
- The signific...
Join us as the Women in Medtech Podcast dives deep into three new articles on the exodus of nurse leaders in 2024.
#ancc, #aonl #ana #magnet #medtech #caredelivery #beckers
Articles Discussed:
https://www.nursingworld.org/news/news-releases/2024/ana-enterprise-institute-for-nursing-research-and-quality-management-launches-magnet-model-review/
https://www.beckershospitalreview.com/nursing/nearly-1-in-3-nurse-leaders-planning-to-exit-the...
In Episode 63, the Med-TeXperts analyze Q1 2024's Medtech landscape, focusing on economic trends, virtual and fractional employment's rise, and strategic adjustments needed for relevance and competitiveness. Learn the importance of clear value propositions, pricing adjustments, and the role of partnerships with healthcare providers in overcoming industry challenges and seizing opportunities.
Hosts: Skender Daerti, Barbara Strain, Sc...
Recognized as one of the world’s leading consultants in innovation and strategy, Langdon has written more than 15 highly respected books on innovation, now organized as the Innovation Mastery Library. He devised the Innovation Master Plan framework, which is used by major corporations and governments around the world.
Recent clients include Airbus (UK, France), UNICEF (US, Pakistan, Nigeria), Tata Group (India), Reliance (India), US...
Health Equity isn't just a catchphrase - it's a revenue opportunity. Listen in as the Women in Medtech Podcast takes on this topic and more in the latest episode of the MBA Podcast presented by the Med-TeXperts.
Do you have a #MedtechInnovation that is going to require the IT department's buy in? Learn how to have the conversation with Healthcare IT Expert Pat Zinno on today's episode of the #MedtechBusinessAcademy!
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