Geena Jackson: Building Indigenous Wealth Through Love, Truth, and Opportunity

Join us for an inspiring and passionate conversation in this episode of Meet the Onôtinikêwak (Warriors) as host Michael LaRocque welcomes Geena Jackson.Geena is a powerhouse in Indigenous entrepreneurship, economic reconciliation, and youth empowerment. As the creator of Bears’ Lair, she has helped hundreds of Indigenous entrepreneurs share their stories, build businesses, and walk proudly in both worlds.In this episode, Geena opens up about her journey—from growing up in challenging circumstances, to working for the Squamish Nation for over 13 years, to becoming a national voice for Indigenous business through media, public speaking, and community programs. We dive into the heart behind Bears’ Lair, the vision for Dream Camps, and how language, love, and legacy guide everything she does.Geena Jackson is the founder of Indigenous Initiatives and a fierce advocate for building Indigenous wealth through love, truth, and opportunity. Her work empowers entrepreneurs, inspires youth, and supports communities across Turtle Island.Chapters00:00 Navigating Early Life Challenges10:46 Cultural Identity and Community Connection22:01 The Birth of Bears’ Lair: Empowering Indigenous Entrepreneurs32:02 Youth Empowerment Through Entrepreneurial Education35:52 Finding Balance and Purpose in LifeWhere to Connect with Geena Jackson:LinkedIn: https://www.linkedin.com/in/geenajacksonWebsite: https://geenajackson.comBears' Lair Dream Camps: https://www.bearslairdreamcamps.comBears’ Lair: https://bearslairtv.comIf Geena’s story moved you, inspired you, or made you reflect, please like, share, and subscribe to Meet the Onôtinikêwak. Your support helps us amplify Indigenous voices and share powerful stories of leadership, healing, and transformation.