EP 122 Kristiana Kuneva

Telling the Story Right: How Narrative Drives Innovation with Kristiana Kuneva of The Recursive In this episode of Meeting You Where You’re At, host Richard Juknavorian sits down with Kristiana Kuneva, Head of Business Development at The Recursive, to explore how storytelling can shape businesses, build ecosystems, and inspire global growth. Kristiana shares her journey from Bulgaria to the frontlines of European innovation media, weaving together her background in diplomacy, human rights, and tech to redefine how stories are told in the startup world. She unpacks the nuances between U.S. and European markets, the importance of internal storytelling for scaling ventures, and how authenticity, sustainability, and values are the true growth levers for today’s entrepreneurs. ✨ Whether you're a startup founder, brand strategist, or changemaker, this episode is packed with insights on how to craft stories that resonate—and endure. 📌 Topics covered: The power of storytelling in tech and entrepreneurship Cultural differences in PR and marketing across the U.S. and Europe The rise of Central & Eastern Europe’s startup ecosystem How The Recursive supports founders through media and strategy Why internal narratives matter just as much as external ones 🔗 Learn more about The Recursive: https://therecursive.com 📍 Follow Kristiana on LinkedIn: https://www.linkedin.com/in/kristiana-kuneva/ 🎧 Subscribe for more interviews with women who are changing the game: https://meetingyoupodcast.com/ 💬 Leave a comment below with your biggest takeaway from this episode! #KristianaKuneva #TheRecursive #WomenInTech #StartupStorytelling #InnovationLeadership #MeetingYouWhereYoureAt #SocialImpact #AuthenticBranding #CentralEasternEurope #FounderStories