EP 123 Karen Sussman Horgan

Designing Better Health with Behavioral Economics | Karen Sussman Horgan | VAL Health Description: In this episode of Meeting You Where You’re At, we sit down with Karen Sussman Horgan, Co-Founder and CEO of VAL Health, to explore how behavioral economics is reshaping the future of healthcare. For over 14 years, Karen has led VAL Health in designing evidence-based “nudges” that help people make better decisions for their health — from increasing cancer screenings and vaccination rates to reducing friction in Medicaid and value-based care programs. Her approach? Make the right action the easy action. Karen shares real-world success stories, explains how behavioral science can bridge the gap between knowing and doing, and offers insights on how small changes in timing, language, and design can create massive improvements in health outcomes. We also talk about: What not to do when offering financial incentives How to scale behaviorally-informed interventions Health equity and culturally sensitive nudges Leading as a woman in a male-dominated field The myth that data alone drives action — and why it doesn’t If you’ve ever wondered how to drive change in healthcare, reduce barriers, or improve public health at scale — this episode is for you. 🎯 “The biggest breakthrough in healthcare isn’t going to be medical — it’s behavioral.” — Karen Sussman Horgan 📍 Learn more: LinkedIn: https://www.linkedin.com/in/karen-sussman-horgan/ Website & Newsletter: www.valhealth.com 👇 Like, share, and subscribe to hear more stories of women transforming the way we live, work, and heal. #BehavioralEconomics #HealthEquity #WomenInLeadership #HealthcareInnovation #MeetingYouWhereYoureAt