Meme Team: Marketing, Business, and Culture
Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.
Episodes
Join Amanda, Sonia, and special guest Chi Thukral as they dive into the world of social media marketing and the logic behind viral content. The episode covers the cultural impact of K-pop, the challenges of bot-driven internet traffic, and the nuances of selling exclusivity in today's market.Key Topics:Introduction and Guest Introduction - Start to 5:00K-pop Demon Hunters and Cultural Impact - 5:01 to 20:00Bot-Driven Internet T...
In this episode of the Meme Team podcast, Amanda and Sonia discuss the recent viral marketing strategies used by companies like Astronomer and American Eagle. They dive into the effectiveness of humor in addressing scandals, the implications of cultural sensitivity in marketing, and the evolving landscape of media influenced by AI.
Amanda and Sonia discuss various aspects of modern marketing, including how to track success in PR, t...
Description: In this episode, Amanda and Sonia dive into the intricacies of marketing, branding, and the impact of scandals on corporate reputation. They discuss the recent astronomer scandal, the cancellation of The Late Show with Stephen Colbert, and the implications of AI-driven pricing strategies by Delta. The duo also explores the rebranding efforts of Goodreads and Range Rover, offering insights into the importance of maintai...
In this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda engage with guest Vincenzo Landino to explore the intersection of marketing, culture, and technology. They discuss a controversial casting call for gentrifiers, YouTube's new monetization policies targeting AI-generated content, and the rise of AI influencers. The conversation shifts to privacy concerns in social media and the evolving landscape of Formula 1, ...
From political campaigns to fast food fashion, we're breaking down the most interesting marketing moves of 2025. Watch as we analyze how brands are winning (and failing) at authentic engagement, including:
• How a politician's candid street interactions beat staged PR • Why Oasis turned Manchester's trams into viral marketing gold • McDonald's clever fusion of western wear and fast food • Nike's surprising move t...
From F1's innovative approach to female fans to Superman's viral marketing success, we're breaking down how major brands are actually listening to their audiences in 2025. Join Sonia Baschez and guest Christina Garnett as they analyze the wins (and fails) in fan engagement across sports and entertainment.Key topics:• How F1 is revolutionizing female fan engagement• Superman's masterclass in social media marketing• Star Wars: when f...
In this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda Natividad discuss innovative marketing strategies, focusing on the digital campaigning of Zohran Mamdani, the integration of product placements in films, and the rise of forensic fandom in audience engagement. They explore how brands can creatively connect with their audiences through unique outreach methods, emphasizing the importance of community engagement ...
In this episode of the Meme Team Podcast, Sonia and Amanda discuss Cluely's controversial approach to gaining attention, the importance of zero-click marketing in today's social media landscape, explore influencer marketing tactics in F1, and highlight Canva's innovative out-of-home advertising campaign. The conversation emphasizes the need for creativity and authenticity in marketing, as well as the significance of inf...
In this episode of the Meme Team Podcast, Amanda and Sonia discuss:
- the evolving landscape of TV advertising
- the recent class action lawsuit against Alo Yoga for misleading influencer promotions
- the strategic shifts in Apple's marketing approach, particularly in film
- insights from Sprout Social's annual report on social media trends
Chapters
00:00 Introduction and Podcast Overview
01:21 Deloitte's Unique Employee Benef...
On Meme Team, we talk about how to own your own story, narrative, and platform.
This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io.
- Athlete - brand relationships have changed and we'r...
We talk about when to own vs. sell your brand.
This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io.
- We break down what Taylor Swift reclaiming her masters teaches marketers about community...
Did you know the American Music Awards were this week? We don't think anybody did.
Google I/O: What the AI announcements mean for marketers
Dyson's new vacuum (and how the Coanda effect works!)
The AMAs nobody went to: Taylor Swift and Billie Eilish won, but didn't go. Gwen Stefani and Blake Shelton performed... but didn't do it live. And people hated on Jennifer Lopez.
Red Lobster's and Joey Fatone's $...
Bonus episode! You're welcome, teamsters.
- Is Tom Cruise the last movie star and... one of the best marketers? (Hear us out.)
- Duolingo purges its TikTok and Instagram and comes back... with a bizarre video. (Presumably to win us back after its AI-first disaster.)
- All-American Rejects playing in your backyard. (We wish.)
Follow us:
Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X
Amanda Natividad (@amandanat): Linke...
On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture… and this podcast decodes both.
- Sesame Street is now available on Netflix (but still on PBS!)
- Uber's route share announcement gets bungled (it's really not a bus!)
- HBO finally drops the "Max" (it's cleaner)
- Is everything going to become an AI chatbot?
Follow us:
Sonia Baschez (@soniabaschez): LinkedIn and T...
Marketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!
- Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)
- Skechers doubled down on this one audience segment — and got to a $9.4 billion valuation
- Final Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)
- Pope Leo XIV (is this America's big marketing opportun...
The queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:
- Duolingo declaring itself 'AI-first'
- How everything is content (and why this sucks)
- The magic of Lego F1 cars
- Rivian doubling down on community with its new ad campaign
- AI and Mark Zuckerberg
- KIND — and w...
Sonia and Amanda talk about millennial nostalgia, the innovative Slate Truck, the impact of viral user-generated content, and the challenges posed by bot farms on social media narratives.
Follow us:
Meme Team Podcast (official website)
Sonia and Amanda discuss Americans' obsession with protein and protein products, the big problems about Katy Perry going to space (and what is wrong with Blue Origin's marketing), and then we end on a charming note about the Japanese ambassador to the UK Hiroshi Suzuki.
Follow us:
Meme Team Podcast (official website)
@soniabaschez on LinkedIn and Twitter/X
@amandanat on LinkedIn and Twitter/X
First episode of the Meme Team podcast! Sonia and Amanda talk about why everyone cared so much about Rory McIlroy winning the Masters, the real tea about TikTokers saying all the luxury brands manufacture in China, and the significance of Ryan Coogler's thought leadership.
The conversation emphasizes the importance of storytelling, authenticity, and understanding audience truths in effective marketing.
Takeaways:
- Rory McIlroy’s wi...
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