Meme Team: Marketing, Business, and Culture

Meme Team: Marketing, Business, and Culture

Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.

Episodes

June 4, 2025 43 mins

We talk about when to own vs. sell your brand.


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- We break down what Taylor Swift reclaiming her masters teaches marketers about community...

Mark as Played

Did you know the American Music Awards were this week? We don't think anybody did.


  • Google I/O: What the AI announcements mean for marketers

  • Dyson's new vacuum (and how the Coanda effect works!)

  • The AMAs nobody went to: Taylor Swift and Billie Eilish won, but didn't go. Gwen Stefani and Blake Shelton performed... but didn't do it live. And people hated on Jennifer Lopez.

  • Red Lobster's and Joey Fatone's $...

Mark as Played

Bonus episode! You're welcome, teamsters.

  • Is Tom Cruise the last movie star and... one of the best marketers? (Hear us out.)
  • Duolingo purges its TikTok and Instagram and comes back... with a bizarre video. (Presumably to win us back after its AI-first disaster.)
  • All-American Rejects playing in your backyard. (We wish.)


Follow us:

Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

Amanda Natividad (@amandanat): ⁠⁠Linke...

Mark as Played

On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture… and this podcast decodes both.

  • Sesame Street is now available on Netflix (but still on PBS!)
  • Uber's route share announcement gets bungled (it's really not a bus!)
  • HBO finally drops the "Max" (it's cleaner)
  • Is everything going to become an AI chatbot?


Follow us:

Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠T...

Mark as Played

Marketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!

  • Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)
  • Skechers doubled down on this one audience segment — and got to a $9.4 billion valuation
  • Final Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)
  • Pope Leo XIV (is this America's big marketing opportun...
Mark as Played

The queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:

  • Duolingo declaring itself 'AI-first'
  • How everything is content (and why this sucks)
  • The magic of Lego F1 cars
  • Rivian doubling down on community with its new ad campaign
  • AI and Mark Zuckerberg
  • KIND — and w...
Mark as Played

Sonia and Amanda talk about millennial nostalgia, the innovative Slate Truck, the impact of viral user-generated content, and the challenges posed by bot farms on social media narratives.


Follow us:

Meme Team Podcast (official website)

@soniabaschez on LinkedIn and Twitter/X

@amandanat on LinkedIn and Twitter/X

Mark as Played

Sonia and Amanda discuss Americans' obsession with protein and protein products, the big problems about Katy Perry going to space (and what is wrong with Blue Origin's marketing), and then we end on a charming note about the Japanese ambassador to the UK Hiroshi Suzuki.


Follow us:

⁠Meme Team Podcast⁠ (official website)

@soniabaschez on ⁠LinkedIn⁠ and ⁠Twitter/X⁠

@amandanat on ⁠LinkedIn⁠ and ⁠Twitter/X

Mark as Played

First episode of the Meme Team podcast! Sonia and Amanda talk about why everyone cared so much about Rory McIlroy winning the Masters, the real tea about TikTokers saying all the luxury brands manufacture in China, and the significance of Ryan Coogler's thought leadership.

The conversation emphasizes the importance of storytelling, authenticity, and understanding audience truths in effective marketing.


Takeaways:

  • Rory McIlroy’s wi...
Mark as Played

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