August 19, 2025 • 24 mins
In this week's episode of the Memory Makers Podcast, Russ Van Natta shares how FEC operators can stop guessing and start growing with the 5 business data points to measure FEC growth. From revenue by attraction and guest traffic patterns to party conversions, labor efficiency, and marketing ROI, Russ highlights the five most critical areas to measure and shows how even simple systems, like spreadsheets, can uncover insights that drive smarter decisions, reduce waste, and create more powerful guest experiences.
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