Ep. 81 - How to Get Your Business in the News Featuring Kevin Loughery of Prosp Communications

In this week's edition of the Memory Makers Podcast, Russ is joined by Kevin Loughery of Propsr Communications to discuss how to get your business in the news. Kevin dives deeper into the power of the PESO media model—Paid, Earned, Shared, and Owned—and how entertainment operators can maximize their marketing reach. From influencer collaborations and local media partnerships to engaging with Chambers of Commerce and community organizations, we highlight actionable strategies to gain third-party validation and amplify brand awareness. Tune in to discover how to integrate these elements into your marketing efforts and create a ripple effect that goes beyond simple advertising—making a lasting impact on your audience and community.