July 9, 2025 • 32 mins
In this week's edition of the Memory Makers Podcast, Russ Van Natta sits down with Wes Ratcliff, GM of Karting at ROLLER, to explore how FECs can convert one-time visitors into repeat guests. As part of the Amusement 360 Partnership series, Wes shares practical strategies to boost engagement, dwell time, and repeat visits. From expanding offerings to implementing unique programming, the conversation also highlights the importance of reducing friction through online and group bookings, leveraging data to make smarter decisions, and using guest feedback to improve ROI. Ultimately, success comes from delivering meaningful experiences that make the most of every guest’s time.
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