All Episodes

February 4, 2021 19 mins

Dalgado is a German design studio obsessed with sourcing the finest materials and crafting them into premium-quality accessories without the luxury markup. Integrating minimalist aesthetics, rigorous attention to detail, and sustainable local production, they create accessories of muted elegance designed to withstand the test of time. Premium quality belts and gloves are made to last and offered at honest prices. Ethically and environmentally-friendly handcrafted by revered German and Italian artisans, these products are designed to withstand the test of time.

In this episode of the MenswearStyle Podcast we interview Jan Juelicher, Co-Founder of Dalgado about the founding story of the DTC brand he started with his brother in 2017 without any prior experience working within the fashion industry. They started with woven belts which proved to be very popular, and then moved onto other categories such as trainers, socks, gloves, and belts. Our host Peter Brooker and Jan also talk about sourcing the best suppliers, minimalist design philosophy, transparent pricing, and sustainability.

Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.

Support the show

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:15):
Hello and welcome to another episode of the mens rea
style podcast. I'm your hostPete Rocha. On this episode I'm
going to talk to Jan juluca. cofounder of Delgado. Delgado are
a German design studio obsessedwith sourcing the finest
materials and crafting them intofairly priced, timeless
accessories that are made tolast. Their philosophy

(00:36):
integrates minimalist designswith premium levers brought to
life by revered artisans. Andyou can find out more about the
brand and also shop the lookthrough the website at www dot
Delgado dot d. And here is Jan,to tell the story of Delgado.
So we started the company. So mybrother and I started the

(00:57):
company in 2017. And it wasreally a passion project for us.
We've always been interested infashion and design, but we have
no background in it. We grew upwith design because our father
is an agent for Italian designerfurniture companies for for
many, many years. So we grew upwith these beautiful furniture

(01:20):
pieces that still look goodafter 15 years. And we just knew
Okay, quality and good design issomething that sticks around.
This is something we just keptwith us. And then one of our
really good family friendsstarted a watch company about 16
years ago, it was it was a DTCmodel, which didn't exist back
then especially in the watchwatch industry. Now, like with

(01:43):
Kickstarter, it has become verycommonplace, but back then it
wasn't. And he has beenextremely successful with it.
And that really gave us the ideaand also the inspiration to say,
Okay, I think this is somethingthat could actually work and
something we really want to doand turn this passion to
something more tangible. But Butit took us a while to actually

(02:05):
get there. Cuz my brother, hewas travelling quite a bit after
high school. So he wasAustralia. And then he he
studied in the UK, and then alsoSouth Africa. And I was in the
US studying there and willfounding a company in two
different continents isn'treally feasible. So we waited a

(02:25):
bit. And all of that changed.
Then during my first yearworking in the IRS, when my visa
application got denied, I wasworking as a financial analyst
and was applying for the h1 bvisa. And that's a stage below
the green card. And that is onlydistributed by pure chance. I'm
not married, I didn't doanything wrong, I sell but I
just didn't get lucky. So then Ihad to move back at 60 days and

(02:50):
move back to Germany. And it waslike a fresh start. And that is
when we decided, hey, this isthe perfect time to actually
create the bread. I had no otherplans. And so I moved up to
Dusseldorf we were stilllocated, and we found the
company. So that was like thebackground story of how we, you
know, came into being.

(03:12):
So how many people are workingfor the company today.
So it's a small team, we we workwith web developers who work
with a couple of photographerswith a freelancer that helps us
with the marketing. They're nota firm part of the company, but
we work with them, then we havea couple of people helping us
with customer support andsending out orders. But most of

(03:35):
the work is done by my brotherand I
Okay, and so what were the Imean on the site, now you have
some awesome trainers that we'llget into and from watching the
accessories, the gloves and thebelts look terrific. What was
the very first product in thefirst line that you launched?
The very first were belts,you got classic and braided

(03:55):
belts. Right? Correct. And minetook me through those and what
makes these belts so special.
Right? Sure. So, classic beltsis really the belt that
customised for everyone. I meanthat this is the dress belt that
has been around for ages. And wedidn't really change much of it,

(04:16):
we just made it a really goodquality product. for a good
price. The brighter better issomething that came into being a
bit more recently and it is amore casual flair, which ties in
really nicely with our approachfor casual chic for casual chic
wardrobe, because it pairsnicely both with formal wear but

(04:36):
also then a more casual wear.
And the braided suede belts havebeen our most popular belts ever
since we introduced them. Justbecause this is what our
audience likes to see.
The classic belts are made inHamburg if that's if I'm right
and then you got the correctYeah, and then the braided belts
are made in Milan. Oh, is thatright? So how did you manage to

(05:02):
source the the factories? Whatwas the process of going around
and finding the right factory tomake these belts for you?
That's actually a really goodquestion. Because it was one of
the biggest challenges for us inthe beginning, when we started
out. Without any background inthe fashion industry, we had no
context. So we were like, okay,we have this idea about how do

(05:22):
we go about finding the rightkind of suppliers that share our
values, and that our came withsmall order quantities, you
know, this is the problem thatany small company really faces.
So for the classic belt company,we did the good old Google
search, we're like, Okay, well,we got to start somewhere. So

(05:43):
the problem just is many ofthese, many of these factories
they don't have, let's say, asearch engine, my search engine
optimised the websites. Yeah,they're pretty bad usually. So
it was like on page 10, or so wefinally came about this, this
traditional belt manufacturer inGermany from 1829, I believe. So

(06:08):
we said okay, that sounds great.
Let's Let's go meet them. So wedrove up there. And they are
amazing. Like they have so muchnow how and it is just pure
craftsmanship. And it has beenan absolute bliss, working with
them. Awesome.
I want to talk about thetrainer's jam.
Let's Let's go. Let's get intothat we've had the full plan.

(06:28):
Now it's time to get into theBeef Wellington. I mean, the
trailers look to me because Isay on the podcast all the time,
I'm very much into like aminimalist trainer, I'm very
much into something strippedback no kind of logo heavy and
these just right on the moneyfor me. So maybe you can talk
about the design process forthese what you had in mind and
how you envisage this trainer.

(06:51):
Sure, sure.
So just like with any product orfirst approach will be okay,
this product needs to look goodin 10 or 15 years, and it can't
be something that is justinstalled right now that just
doesn't work for us. So wealready knew Okay, needs to be
very simple, have very, veryclean silhouette, not a lot of

(07:13):
branding, not a lot of detailand want to be as clean as
possible. And you also see thatwith the stiction turn
processor, you have the thestitch going on the inside of
the lining leather knot on theoutside, that really reduces the
silhouette as well. All we haveis the wingtip colour on the
backside that is like oursignature detailing on the shoe

(07:34):
also on the on the high tops. Sothis is something that makes us
a little unique, but also nobranding is really visible. It's
it's a blind embossing, so youcan hardly see it. But people
will know that God willrecognise the sneaker by the
wingtip colour. And apart fromthat the focus is purely on the

(07:54):
shape and the material. So theleathers we use are phenomenal.
And that is where the focusshould be on.
Where are these trainers made?
They are made in Portugal, youhave the area around Portugal,
Portugal. Yeah, those are thisis the hub for for really good
sneakers. And then of course,you have the marquee area in
Italy. We also have really goodsneakers coming from

(08:17):
and what was it like when youfirst got the trainer delivered
to yourself and you opened upthe box and you got it in your
hand?
Oh my god, it was like the bestChristmas present ever. Cuz
again, like we didn't know thehow the process worked and, and
we found this super nicePortuguese manufacturer and, and
he helped us every step of theway. And he allowed us to do

(08:39):
every little bit that we wantedall the small specialties you
want to include. And now weordered our first prototypes.
And when they arrived, we wereso excited and so happy with
the result. It's now brandawareness, I imagine for you
guys and getting it out to thepublic. Is that is that the
plan?

(08:59):
That is the plan. Yeah. So withthe belts, it's it's now easier
to be found on Google first,just because they're not that
many brands that really focusedon on the belts and also the
gloves. Gloves is something thathardly anyone does, especially
the peccary in the car pinchergloves. With belts, it's a bit
more tricky. Obviously, thereare a lot of players in the

(09:21):
market. And we won't be foundjust in a Google search. So it's
something where the built insneaker combination comes in
because it is becoming a trend.
You know, the people now areokay with wearing sneakers to
the office. But the the age oldrule of thumb to match shoes and

(09:42):
belts is still prevalent. Itstill looks good. But they're
not that many companies thatoffer the sneaker belt
combination. And this issomething where we stand out
from many other brands. Youknow, that's a really good
point.
I mean, I think I think figuredout quite late about the belt

(10:02):
and the shoe kind of rule. Imean, you know, rules are quote
unquote subjective. But I thinkthe belt and choose the one that
you really do need to adhere to,if not, at least getting the
colour right, you might not getthe exact material or the fabric
might not be a leather belt witha leather shoe. But it has to be
relatively in the same colourwheel. Right?

(10:23):
Right, it just creates a greatfoundation for an outfit. And I
had a friend come over tooffices, and he bought our new
baertschi sneakers, the lightgrey one he wanted to build to
go with it, and he tried everysingle grey belt, we have, just
to end up with the no bear toclassic belts, because it just
looks the best. It's as simpleas that it's the best option for

(10:46):
you to take. And they also theeasiest. Yeah, I have to think
about it.
So I think when you match thingslike pocket squares and ties,
that kind of looks like yourauntie bought you a gift set for
Christmas with the matching.
matching the kettlebell and theand the cool chain is something
else altogether, isn't it?
I think so too. And the belt isalso not so much in your face.

(11:08):
Same with the sneakers. If bothof them were in Super Bowl
colours, then it would justoverpower the rescue outfit. But
this way, I think it just blendsin very nicely with the rest of
the outfit.
And talk to me about the bowgardo watches please. Jan, what
makes these watches so special?
And how did you manage toimplement these into the brands?
Yeah,yeah, that that actually goes
back to all inspiration. So theywere created with our family

(11:31):
friend who has the watchcompany. And at some point,
yeah, he reached out to us andsaid, Hey, why don't we Why
don't we do something. And soit's a very limited numbers
series. So there were just like50 Producer each.
Hello, everyone just chiming inhere to do a correction. JOHN

(11:55):
emailed me afterwards and saidhe misspoke regarding the
quantity of limited watches. Hesaid 50 of each model, they're
actually 25 of each model. Andwhat he intended to say was a 50
produce of the two coronagraphsand 50 of the two free hands.
And check out the website andhave a look at those great
watches. Okay, back to Gen.

(12:17):
there not a whole lot left, andthey won't be back because it
was just a one time thing first,because we thought he was a
great inspiration for us. So whydon't we do something together?
Oh, that's nice. Especially if,you know, hoping that the brand
goes on and does some greatthings those watches could be a
great timepiece and investmentfor someone someday, right?
I hope so.

(12:41):
And another website you havethere's a great section or kind
of dedicated to climate positiveand sustainability. Maybe you
can just touch upon that alittle bit and why it's so
important for you guys.
Yeah, for many reasons, we grewup in the in the south of
Germany. So right by the Alps,and nature has always been
important to us. We wereoutdoorsy kids, and we love

(13:05):
nature and, and we had the goodfortune of being able to travel
a lot and then also see the bandimpacts that our production in
an industry in general has. Soproduction in general, I'm on
the world. And that is when wefirst realised well this, this
is not such a good way to goabout things especially for

(13:27):
coming generations. So rightfrom the get go when we when he
found a dugout or even when wewere brainstorming for it, we
realised Okay, we really need tofocus on creating products that
are not only ethically made inthe right kind of factories in
Europe, but also sustainablymade with the right kind of
materials. And then goingfurther, we want to make sure

(13:50):
that we have no plastic in ourpackaging, because why there's
no need to it is it's only badfor the environment. And then
last year, we made the biggeststep to becoming a climate
positive company with ourpartner on a mission. So they
help us calculate our entirecarbon footprint. And that
includes you know, theproduction of the products

(14:12):
itself. And then also theshipping the delivery from our
suppliers to us shipping from usto our our customers. It's a big
calculation, they help us withit. So it's something we're
really proud ofnice and some good messages. I'm
curious what's it like workingfor your brother now? Have you
have you always got along? Doyou always see eye to eye? Do

(14:34):
you ever lock horns? You know,what's the relationship like
working with your brother?
We really do see eye to eye onon most subjects
you'll see Oh no, no.
I am not. No, he's older. Yeah,yeah, he's 33. What is nice is
that I have the background infinance and accounting. So I'm

(14:56):
really more so the numbers guyand I do all the budgeting And
all that good stuff. Now I likethe writing part. So everything
you see in the websites reallywritten by me. And he's the
creative mind, man, he wouldcreate the layout of the
website, or the social media,the images for the website so
that this is his thing. So whatis great is that we both have

(15:17):
our own competencies, and so wedon't get in each other's ways
that way. Then just when itcomes to the actual design of
the products, then we willreally work together and figure
out what both of us like best Ihad.
I forget the name of the brand,but I did have two brothers on I
was vasty headwear. The twogentlemen that were brothers.

(15:40):
And I said, it must be easierbeing brothers in business
because you can be more directwith each other. You don't have
to kind of float around and gooh, well, what do you think of
this? No, yeah, be honest withme. You can because you have
that, you know, that foundationof being family, you can just
shoot from the hip, I guess alot of the time.
Oh, for sure. For sure. We alsohave the German directness in

(16:01):
us. So if we don't likesomething, I'm just gonna say
it. It just helps along the way.
There's no reason to pee aroundthe bush doesn't help you in any
way.
Yeah, the Instagram looks great.
The website looks terrific.
People can visit the website,Delgado dot d is where people
can have a look and especiallywith some of the shoes and the
trainers. Like I said, I reallylove the the Lauren fingers

(16:24):
really nice one.
Thank you. Yeah,the Instagram as well as Delgado
underscore official, but we'llput all the links and notes over
on the website. Where does thename come from Delgado.
Yeah, that's actually a bit of alonger story. We had a very hard
time coming up with a name. Allwe knew is you wanted to be easy

(16:44):
to pronounce. And we wanted tohim towards like a Portuguese
Italian Spanish flag because weknew that that's where we want
our products to be made. But wethere was no name that came to
our mind. We said okay, this isthe one. So we started really
with the values we want toincorporate in Delgado. So right

(17:06):
away we knew Okay, so we want tocreate minimalist designs, they
need to be handmade by reallythe finest products we can find
out there and through a DTCmodel. We want it to be
affordable. So data really is anacronym standing for
democratising artists, luxurygoods with aesthetic design
objectives. So you kind of takeout the whiskers that flows so

(17:30):
well, but yeah, that's that'show we came up with the name.
Yeah, I like it. That's prettygood. It sounds like something
that's been around for ages.
Like, Oh, thank you. emails werecoming through. And I was
talking to you guys. I was like,Oh, I know those guys. And then
you figure out Oh, I knownothing about them. But
I'm glad.
Yeah, pretty fresh on the block.
Yeah.

(17:52):
Well, and I hope you hang aroundbecause like I say, I think some
of the products you got up thereare really cool. And thanks for
taking time out. Jan, and allthe best with your company.
Thank you so much for having me.
It was a pleasure talking toyou.
Thank you, Dan, and apologiesfor butchering your names. So
many times in the interview.
Best of luck with the brand andI do encourage you to check out

(18:13):
the products If like me,minimalism is your thing. Thanks
for tuning into this episode ofThe menswear style podcast. If
you like what you hear, why notleave a review it does help our
egos. Don't forget to check outthe show notes for this episode
and all content pertaining tofashion watches travel lifestyle
over at WWW dot menswearstyle.uk and on the social app

(18:35):
men's wear style. If you want tobe a guest on the show, tell us
about your brand Tell us aboutyour journey. You can email us
here at info at men's wearstyled or Koto, UK and until
next time
Advertise With Us

Popular Podcasts

Stuff You Should Know
Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies!

The Breakfast Club

The Breakfast Club

The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.