Marketing Expert and Podcast Host Abby Zufelt walks us through the rebrand of her podcast, Working Girl Talk, sharing with us her tips on rebranding our projects.
“Branding is one of my favorite topics and as somebody who just went through a really long branding journey, I’m happy to help and share my thoughts on this.”
Some questions we went over include:
1. What is the mission? What do I do? What am I trying to convey to people?
2. Abby walks us through her three lists exercise so we can align your current brand with your aspirational brand.
3. What is the experience you want people to feel? This will reflect in the music, fonts, brand motifs, and color palette.
4. Brand looks, complete with accessories and props.
and... Does she recommend erasing your former branding on Instagram?
Guest:
Host:
Instagram: @MentorsontheMic @MichelleSimoneMiller
Twitter: @MentorsontheMic @MichelleSimoneM
Facebook page: https://www.facebook.com/mentorsonthemic
Website: www.michellesimonemiller.com andwww.mentorsonthemic.com
Youtube:https://www.youtube.com/user/24mmichelle
If you like this episode, check out:
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3 Actionable tips to starting your PR strategy before getting a publicist
Oscar Predictions with Michelle Miller, actress & podcaster on Working Girl Talk podcast
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