Meredith's Husband | SEO for People Who Don't Like SEO

Get the resources mentioned during this episode: 

👉 Improve Rankings for "near me" Searches
https://seiq.meredithshusband.com/near-me-searches

Summary
In this episode, Meredith's Husband tackles the question of why some photographers don't appear in "near me" searches despite having a website and Google Business Profile, revealing critical factors that determine local search visibility.

Episode T...

This episode tackles the common dilemma photographers face about whether blogging still matters compared to Instagram posting. Meredith’s husband explains that blogs aren’t meant to directly bring clients but to provide long-term value, authority, and useful resources. He stresses quality over quantity, advising website owners to focus on fewer, stronger posts instead of weekly filler or AI-generated content. This helps build credi...

In this episode, Meredith’s Husband breaks down confusing AI jargon—like semantic chunking, LLMs.txt files, and multimodal search—into simple, practical explanations. Website owners will learn how to spot when agencies dress up basic concepts with fancy terms, and how to apply these ideas to strengthen site visibility, structure, and SEO performance without getting misled by unnecessary jargon.

Timestamps

[0:00] Intro to IQ Builder P...

This episode of IQ Builder simplifies confusing SEO concepts by providing five common examples of how SEO sounds confusing: meta descriptions, JavaScript, XML sitemaps, robots.txt files, and 3XX redirects. Meredith’s Husband explains how each works in plain language, using relatable examples. 

Timestamps

[0:00] Introduction to Part Two of IQ Builder
[0:24] SEO made into common sense
[1:26] Myth about meta descriptions and SEO...

In this episode, Meredith’s Husband explains why SEO seems confusing and how to make it common sense by looking at it from Google’s perspective. He debunks myths about needing a technically perfect website, secret keyword tricks, and SEO “hacks,” emphasizing instead that Google prioritizes useful, trustworthy, and easy-to-navigate websites. Website owners can benefit by focusing on clarity, user experience, and fundamentals like ti...

This episode explores eight common misconceptions about artificial intelligence, from assumptions about autonomy and accuracy to beliefs about objectivity, originality, and job replacement. Website owners can use these insights to better leverage AI for brainstorming, fact-checking, and content creation—while staying aware of its limitations, biases, and potential errors.

Timestamps

[0:00] Introduction to the episode
[0:24] Setti...

In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever.

Chapter Markers

[0:00] Introduction
[0:24...

In this episode, Meredith’s husband debunks overhyped SEO jargon—specifically “semantic chunking”—explaining it’s simply breaking content into logical, meaningful pieces, not cutting-edge tech. He shows how such buzzwords are often used to confuse clients and sell unnecessary services. He also clarifies how AI tools search the web using existing search engine indexes, helping website owners cut through hype and focus on practical, ...

This episode explores the buzz around AIO (Artificial Intelligence Optimization) and GEO (Generative Engine Optimization), explaining that they are simply new labels for what is still fundamentally SEO. Meredith’s husband reassures listeners not to panic over changing terminology. Instead, he offers practical advice on adapting websites to stay visible in AI-powered search results.

Chapter Markers
[0:00] Intro: AIO, GEO, and th...

In this episode, Meredith's husband explains how to effectively measure progress on your website and with SEO. Rather than relying on keyword rankings or competitor comparisons, he emphasizes the power of small, consistent improvements — the "1% gains" rule. He shares practical ways website owners can improve navigation, headings, and call-to-actions to enhance usability, SEO, and AI visibility. The episode offers mi...

In this episode, Meredith’s husband dives into recent insights about AI and search engines, revealing how tools like ChatGPT gather data, how much content is AI-generated, and the three key human skills needed to stay relevant. Website owners will learn how to leverage AI effectively while avoiding pitfalls, and why a hybrid approach to content creation is more likely to appear in search results.

Chapter Markers

[0:00] Intro: Insider...

In this episode, Meredith and her husband discuss the overwhelming rise of low-quality AI-generated content—dubbed “AI slop”—and how it’s affecting platforms like YouTube and Pinterest. Website owners and bloggers are encouraged to create authentic, imperfect, human-driven content to stand out. The episode also explores how consumers can identify AI-generated material and why real content still matters for engagement and SEO.

Timest...

This episode explores the concept of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and how it plays a critical role in building a credible website, especially in the age of AI-generated content. Meredith's husband explains how site owners can improve their perceived authority through credentials, affiliations, backlinks, and content transparency. These factors not only build user trust but also align wi...

In this episode, Meredith's husband previews an upcoming mini-course on how to get your website into AI search results, following new guidance from Google and SEMrush. He also shares surprising 2025 AI adoption statistics, including global usage trends, industry applications, and AI's educational impact. 

Timestamps

[0:24] Pre-announcement: AI Mini-Course for Website Owners
[0:56] Google’s First Guidance on AI Search Re...

In this episode, Meredith's husband critiques Squarespace's recent SEO update, describing it as a mostly superficial improvement without real functional value, masking the same ineffective SEO advice previously offered by Squarespace. He offers a couple of tips for Squarespace and a free trial for the Squarespace Fundamentals 

Chapter Markers
[0:24] Frustration with the original Squarespace SEO episode
[1:45] Vis...

In this episode, Meredith and her husband discuss the importance of consistency—rather than constant effort—when it comes to SEO. The key takeaway: long-term, sustainable progress in SEO comes from finding a manageable rhythm and sticking to it consistently, rather than trying to do everything all at once.

Chapter Markers

[0:24] Squarespace Changes Again
[1:03] Superficial SEO Improvements by Squarespace
[1:30] The Goldilocks...

In this episode, Meredith and her husband discuss the pros and cons of using Squarespace as a website platform, particularly focusing on its limitations for SEO. While Squarespace is praised for its ease of use, it’s not recommended for long-term business growth due to its technical limitations. They suggest exploring Wix as a more SEO-friendly alternative. The episode introduces a “fundamentals” mini-course to help Squarespace use...

What began as a quick SEO tip while Meredith was swimming with whales in Tonga evolved into a comprehensive Fundamentals Series ShowIt, WordPress, and Squarespace users.

Visit the Fundamentals Series
https://seiq.meredithshusband.com/c/welcome-fundamentals

In this episode...
[0:24] Origin of the Fundamentals series for Showit users
[1:08] Why Showit needs specific SEO guidance
[2:37] What is WYSIWYG and Showit’s visua...

Google's recent I/O event unveiled dramatic changes to search as 'AI mode' was declared "The Future of Search"  and prominently featured as the first tab in Google search results. The shift represents Google's adaptation to new AI technologies and changing user behaviors.

KEY POINTS:

• AI mode creates two key challenges for website owners: decreased traffic and untrackable AI-driven visits
• "Agentic...