Meredith's Husband | SEO for People Who Don't Like SEO

This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.

• Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked content
• How social media platforms lack incentive to remove fake content while Google prioritizes trustworthiness
• Understanding Google...

In this episode, Meredith’s husband explains how to strategically use AI to support—not replace—your content creation for SEO. Instead of relying on generic AI tools that promise top rankings, he advocates for a smarter, more personal approach: creating helpful blog content by documenting what you do. By targeting less competitive, specific SEO issues that real users search for (like SEMrush errors), website owners can provide valu...

To effectively use AI for SEO, focus on documenting your expertise and letting AI help you organize and distribute it, rather than expecting AI to generate expertise for you.

DISCUSSED IN THIS EPISODE:

Criticism of AI SEO tools

• Host expresses skepticism about "one-click SEO" AI tools
• Emphasizes they are misleading and oversimplify SEO

Balanced view of AI in SEO

• AI is a powerful tool when used correctly
• It's not...

Google has officially released its AI mode for search, transforming Google's functionality to more closely resemble ChatGPT. In this episode we test some results against each other

• Google's AI mode is now official and available to free Gmail accounts
• The new feature appears as an "AI mode" option at the top of Google search
• First test: Naming bite-sized learning content (neither excelled, ...

We examine the world of unsolicited business emails and when they might actually be worth responding to instead of immediately deleting.

• Most "link to us" or "publish our content" emails are spam designed for SEO purposes
• Well-written, personalized emails with legitimate contact info may deserve a second look
• Some seemingly sketchy opportunities (like early Clutch.co) can evolve into valua...

We explore the concept of an "SEO insider's inbox," sharing noteworthy updates from Google and discussing digital ownership strategies for content creators.

In this episode:

• Google Business Profile emails reminding owners to follow policies
• Introduction of Google's experimental AI mode
• Building content on YouTube vs your own site
• How building your presence on "rented ground" (social platforms) creates v...

Check out the bonus lesson we created showing exactly how to make the most of Squarespace's new SEO tool for your website.

👉 Watch > How to use the SQSP AI SEO tool
https://seiq.meredithshusband.com/c/staging/using-the-squarespace-ai-seo-tool-db9485ab-bcbc-45a1-8d41-5aa9ba6c09fc

Episode Summary
The new Squarespace AI SEO tool offers limited but potentially useful features for beginners, focusing primarily on generati...

Google's recent core update completed March 27th represents a shift in how websites are ranked, potentially causing dramatic changes in traffic for sites not following best practices.

Link to the lesson mentioned during this episode:

Watch > How to use Google Search Console

In this episode, we discuss... 

• Google's "Core updates" evaluate a website's general approach to SEO, not specific elements
• These lar...

We explore the complexities of managing hidden pages on your website while safeguarding your SEO. Understanding the implications of unlinked and private pages is crucial for maintaining visibility and optimizing performance. 

Resources mentioned:

How to "no-index" pages
https://seiq.meredithshusband.com/c/member-resources/how-to-no-index-pages-a6501739-f26b-448d-8ced-fcf47a07e376

How to "de-index pages
https://s...

This episode explores the relationship between simply making an effort and the serendipitous successes that can occur and provides...

[5:45] 3 strategies that require minimal time for maximum impact
[6:21] Enhancing your Google Business Profile
[7:55] Optimizing calls to action with testing 
[8:43] Revamping old blog posts 

Have questions about SEO? Follow this link to send it to me! 
https://seiq.meredithshusband.co...

The episode explores misconceptions about SEO's relevance in the face of AI advancements, particularly in light of new search technologies like ChatGPT. It emphasizes the importance of SEO in adapting to AI developments and highlights examples showcasing the co-existence of search engines and AI functionality.

[0:24] A recent encounter with another SEO practitioner 
[3:01] The concept of the 'AI Search Fallac...

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https://g.page/r/CVs16A3t1J44EAI/review

This episode delves into the critical issue of fake reviews in the digital shopping landscape, emphasizing the growing prevalence and impact on consumer decision-making. We uncover insights from a study analyzing 73 million reviews, share tips to spot AI-generated reviews, and address the phenomenon of review hijacking affecting local businesses.

• The si...

VOTE HERE
https://www.surveymonkey.com/r/BNM9PZS

Meredith and her husband reflect on the podcast's evolution over the past two years, sharing the challenges and achievements. With new targets being set for 2025, listeners are invited to vote on bonus content that will accompany our upcoming courses. ~ ChatGPT

Timestamps
[0:24] Today's Episode
[6:01] How is the new Course different from the Po...

This episode explores the evolving landscape of AI in search engines, specifically focusing on how ChatGPT and Google's Gemini utilize SEO to generate responses. Meredith and her husband discuss the significance of E-A-T in determining trustworthy sources for AI results and announce an upcoming course to further guide listeners in optimizing their online presence.

Key Points
[0:33] Getting your site into ChatGPT ...

The episode explores the relationship between ChatGPT and Bing, investigating how Bing powers ChatGPT's search results and the implications for Google and SEO. We delve into the criteria ChatGPT utilizes for selecting content and the adaptive nature of SEO amidst these changes. 

[0:24] ChatGPT + Bing vs. Google
[3:22] Does Bing use Google?
[4:38] Hey Google, please shut up
[5:33] ChatGPT vs. Google & o...

This episode examines the impact of AI technologies like ChatGPT on traditional search engines, particularly Google's dominance. We explore SEO strategies, the potential for adaptation, and the ongoing conversation around the future of search in the digital landscape.

[0:24] Discussion of life events leading to sporadic episodes 
[0:58] Analysis of ChatGPT's new search capabilities 
[2:12] Explore whether...

In this episode, Meredith and her husband discuss issues surrounding Google Business Profile suspensions, offering strategies to prevent suspensions and steps to take for reinstatement. They explain common triggers, like address-related issues and frequent user-edit suggestions, and emphasize the importance of monitoring business listings closely. They recommend tools like WhiteSpark to manage citations effectively, which helps Goo...