Jason Hanft, CEO at Defender Operations and Michael DiTullo, Chief Creative at Michael DiTullo and former designer of Nike, Converse, and Jordans joins Maureen Shaffer, CEO, Mingletoe, to chat about:
· 3D Humans
· Why Guess?
· Cool Matters
· Frankenstein
· Looks Matter
· Naming Wins
· Marketing Test
· Naming Impact
· Easy Compliance
· New Airport Test
· Outcomes Design
· Amputation Wins?
· Celebrate Function
· Product is Marketing
· Compliance Challenge
· Keep Asking Questions
· DTCaregivers and Friends
· Reimbursement–If It Walks Like a Duck
· And much much more!
Listen to hear for yourself! Watch to see!
🎬 WATCH this video episode https://youtu.be/HTy-VNTmbZQ
🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, and Spotify.
💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo product.
🍃 FOLLOW Jason Hanft: https://www.linkedin.com/in/jason-hanft-99655a11/
🍃 FOLLOW Michael DiTullo https://www.linkedin.com/in/michaelditullo/
🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/
🎬 WATCH all video episodes https://www.youtube.com/@messageengineer
🚀 Want help with your message strategy? DM Maureen on LinkedIn! 🎯
© Copyright Mingletoe LLC. All Rights Reserved.
#messageengineer #strategy #medtech #medicaldevice #marketing #startup #message #messaging
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