Jason Hanft, CEO at Defender Operations and Michael DiTullo, Chief Creative at Michael DiTullo and former designer of Nike, Converse, and Jordans joins Maureen Shaffer, CEO, Mingletoe, to chat about:
· 3D Humans
· Why Guess?
· Cool Matters
· Frankenstein
· Looks Matter
· Naming Wins
· Marketing Test
· Naming Impact
· Easy Compliance
· New Airport Test
· Outcomes Design
· Amputation Wins?
· Celebrate Function
· Product is Marketing
· Compliance Challenge
· Keep Asking Questions
· DTCaregivers and Friends
· Reimbursement–If It Walks Like a Duck
· And much much more!
Listen to hear for yourself! Watch to see!
🎬 WATCH this video episode https://youtu.be/HTy-VNTmbZQ
🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, and Spotify.
💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo product.
🍃 FOLLOW Jason Hanft: https://www.linkedin.com/in/jason-hanft-99655a11/
🍃 FOLLOW Michael DiTullo https://www.linkedin.com/in/michaelditullo/
🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/
🎬 WATCH all video episodes https://www.youtube.com/@messageengineer
🚀 Want help with your message strategy? DM Maureen on LinkedIn! 🎯
© Copyright Mingletoe LLC. All Rights Reserved.
#messageengineer #strategy #medtech #medicaldevice #marketing #startup #message #messaging
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com