This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with La Toya Sutton, JD, Senior Attorney at the National Advertising Division of the Better Business Bureau (BBB) National Programs to discuss claims and advertising for medical devices, healthcare, and consumers.
La Toya Sutton, JD, shares compelling marketing and messaging insights that will drive future success in planning for and making marketing and health claims.
Listen now to hear key takeaways, including:
- What constitutes a claim – including a discussion of emojis
- How a founder speaking on the company’s IG live may constitute product claims
- Why securing marketing claims is as important as securing intellectual property (IP)
- Why an attorney in advertising and claims law is an integral partner for your startup
- When the marketing landscape changes rapidly and there is unclear regulatory guidance, how to consider claims support, and much, much more!
La Toya has 15 years of deep experience in claims and advertising law. She has counseled clients regarding the development, substantiation, approval, and defense of advertising claims, as well as compliance with Food and Drug Administration (FDA) labeling and marketing requirements. La Toya has worked on matters involving the Federal Trade Commission (FTC), Consumer Product Safety Commission (CPSC), U.S. Department of Agriculture, and other federal and state agencies. Previously, La Toya worked at Hogan & Hartson (now Hogan Lovells), post-Georgetown Law, as well as Manatt, Phelps & Phillips, LLP and Baker & Hostetler LLP.
Listen to the full episode on the Message Engineer Podcast everywhere!
https://redcircle.com/shows/message-engineer-for-the-medical-device-startup
Watch full video episode: https://youtu.be/OLxKvLYgCq0
Follow La Toya Sutton: https://www.linkedin.com/in/la-toya-sutton-1476266/
Follow Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/
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Welcome to the Message Engineer for the Medical Device Startup! We are focused on how to create clear, compelling, and competitive messages for the medtech and medical device startup to drive funding and revenue. We will be posting every week, so comment your questions and Subscribe/Follow!
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