Description
Humanization of Messaging–Consumer Health POV with Mark Prince #messageengineer! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with Mark Prince.
Mark has more than 20 years in the consumer retail and healthtech space, He was most recently CEO of Qardio, a remote patient monitoring company with a consumer devices business unit. Before that, Mark was the Vice President Consumer Business at Withings, a pioneer in consumer connected health products segment, and previous to that, Head of Retail for Nokia Health. In earlier days, one of his favorite projects was selling Nerf-branded protective covers to the Apple store.
Mark Prince shares a multitude of marketing and messaging insights that will drive future success in consumer health, healthtech, and medical devices.
Listen now to hear key takeaways, including:
- How B2C needs to think in terms of “superpowers”
- Human Enablement vs. Business Model Enablement
- Why “consumerization of healthcare” is the wrong term
- How medical device marketing needs to think about market segmentation
- The power of brands and much, much more!
Listen to the full episode on the Message Engineer Podcast everywhere!
Watch full video episode: https://www.youtube.com/channel/UCGhobfgJvoXc3Ex9R6oVFBA
Follow Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/
Follow Mark Prince: https://www.linkedin.com/in/maprince/
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com