From napkin sketch to sales revenue! Our latest guest has built a completely vertically integrated medical device development company, taking inventor ideas, translating them into products with all the necessary checks and balances, and launching them into their early stage surgical sales force!
I am Maureen Shaffer, Host of the Message Engineer for the Medtech Startup show and CEO of message and market advisory, Mingletoe. In this episode, I share my insightful conversation with Jason Scherer, CEO of vertically integrated medical device development company, VitaTek, which takes devices from napkin sketch to sales revenue. Previously, Jason spent 15 years as a top tier, award-winning surgical sales manager. I thoroughly enjoyed talking with Jason about how he applies the focus and speed of sales along with key opinion leader relationships to full medical device development, from sketch to sales.
We dive deep into the world of contract device development and discuss how to accelerate medical device and medtech development and reduce time to market.
Overall, this episode is full of insightful and thought-provoking discussions about medtech design and development, including the topics below. I highly recommend giving it a listen or watch and joining the conversation online!
🔥 The Unique Sales Approach
🔥 Balancing Features and Costs for Success
🔥 The Evolution from Larger to Smaller Devices
🔥 Essentials for Launching Surgical Devices in MedTech
🔥 The Rapid R&D Approach in MedTech
🔥 Navigating Risks in MedTech Launches
🔥 From Complaint Handling to Customer Messaging
🔥 The Advantage of Onsite Engineering in MedTech Manufacturing
🔥 Why Offshoring Is Not Always Smooth Sailing in MedTech
🔥 How Weekly Meetings Transform MedTech Development
LINKS AND REFERENCES
🎬 WATCH this video episode and subscribe for more
https://youtu.be/31O5Ba2rQHQ
🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, Google and Spotify.
💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo or smart speaker product.
🍃 FOLLOW Jason Scherer https://www.linkedin.com/in/jason-scherer-69b81675/
🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/
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🚀 Messy message strategy? DM Maureen on LinkedIn!
Exit the messaging struggle bus! MedTech messaging is challenging and complex. On the Message Engineer Show we dissect best practices for mes
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