Mercedes-Benz hat den neuen CLA vorgestellt – ein Fahrzeug, das die Marke wieder an die Spitze der Technologiefuehrerschaft bringen soll. Mit beeindruckenden 800 km Reichweite, einer 800-Volt-Architektur und einem effizienten Design setzt Mercedes neue Massstaebe fuer Elektroautos. Doch waehrend das Auto technologisch ueberzeugt, sorgt das Marketing fuer Kopfschuetteln: Luxus oder Influencer-Show? In dieser Episode analysieren wir den neuen CLA, seine Staerken, Schwaechen und warum Mercedes mit seiner Kommunikationsstrategie vielleicht am Ziel vorbeischiesst.
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