Preparing to Podcast, with Kirsty Peterson

First of a series of interviews talking to new podcasters about their preparations, plans for marketing, and measurements for success - just before their new podcast goes live.

For people unused to creating and publishing media, let alone recording and presenting, creating a podcast can have an overwhelming number of tasks to cover. Working with a professional producer can be a great boon, and in this episode we talk about the preparation process and launch plans for a new project by family mediator, Kirsty Petersen. Also, importantly, we talk about the place of a podcast within the context of a small business

Kirsty uses her skills as a former radio scriptwriter to nail her trailer episode and along the way gives an exemplary illustration of how a sole trader can think about a podcast in the content mix.

Pro-tip: The low tech tip for this episode is the super-simple method of auditioning music tracks by recording a live vocal while the music plays and capturing the results using online recording tool, Loom. You can them listen back to the music in context, before making a decision on which piece to license for your show.

Links Kirsty Petersen / Co-Parenting Kids Loom

Transcription

Martin Franklin 0:21 We're back! with a new episode of Metapod. If you've listened to the last two episodes of the show, you might remember that each of the two guests gave their own tip for a great recording technique that they both used. And that is recording their show inside there walk in robe. So I thought, I'll have tried that. And I am speaking to you right now, from my modestly appointed wardrobe.

Martin Franklin 0:47 You can just hear the clothes.

Martin Franklin 0:53 This episode, I'll be speaking to family mediator, Kirsty Peterson, who is about to launch her new show, co parenting kids podcast.

Martin Franklin 1:02 I'm always amazed by the clever things that people do that I wouldn't have thought to suggest myself. So before we get to the interview, I wanted to share with you this pro tip for trialing theme music for your show.

Martin Franklin 1:14 I talk to my clients about music in terms of the tempo, the pitch, the density, and each of those things, making it suitable accompaniment for their voice and the speed that they speak and the kind of intro that they want to give.

Martin Franklin 1:29 But I'd never thought of this genius simple technique, Kirstie had her selections down to three tracks and use loom to record herself speaking her show intro over each one to help with the decision.

Unknown Speaker 1:46 Lo fi examples of test recording

Martin Franklin 2:29 you'll find out which was the successful choice if you listen to the CO parenting podcast. But now let's talk to Kirstie

Martin Franklin 2:38 Kirstie Peterson about to launch the CO parenting kids podcast thanks for coming, having a chat with me about it pre launch so we can get a snapshot of where you are now with it. What I wanted to do was ask a couple of questions about the your goals for the podcast now and then come back sometime next year. And see how have they have they been been met? I think that you've been planning this for some time. Is that is that correct?

Kirsty Peterson 3:10 Yes, a very, very long time. It was like a brainchild brilliant idea that I had sort of five years ago. Let's do a podcast I said to one of the people that I was sort of CO working with at the time.

Kirsty Peterson 3:23 And I was very excited and I fleshed out all the episodes and and then I didn't do anything about it. And then early last year, I used an online program a platform to

Kirsty Peterson 3:37 I suppose you would say launch the podcast. But it sounded horrible and I didn't like it so I pulled it and thought you know what