What, Why and How to Podcast: The Live Q&A

How long does it take to plan a podcast ? What is better, fun or educational topics ? Should I add my podcast to YouTube ? Top 3 things a successful podcast should have ?

These questions, and more followed my talk for Hub Australia on 31 August 2022. Connecting from co-working locations in Sydney, Melbourne and Adelaide the attendees watched a 45 minute lunch-and-learn presentation that I called "Podcasting - What, Why and How".

This was intended to be an overview which covered some basic technical points, case studies of how some podcasters use their show in their marketing mix, plus practical pointers on how to start podcasting.

The Q&A, led by Hub Australia Brisbane's Customer Experience lead, Val Dubishkina followed the presentation. We uncovered some really informed, useful questions from the audience and these are the sections that I decided to capture for this podcast.

• Download the "Podcasting - What, Why and How" Slide Deck

Transcript

Speakers: Val Dubishkina (Hub Australia), Martin Franklin (East Coast Studio)

0:15 VAL: All right, let's start. First of all, I would like to say that Hub Australia acknowledges the traditional custodians of the land in which we live and work. We recognise the continued connection to land, water and community and pay respects to elder's past, present and emerging. I'd like to introduce you to our wonderful presenter today, Martin Franklin, who launched his first podcast in 2006, eventually bring in his own show to become a weekly broadcast on radio. His business is CO studio and produces top 10 podcasts and support podcasters to launch from a simple idea to successful seasons. First of all, I would also like to remind you that if you would like to speak, you can raise your hand. Also, please make sure that you make use of our q&a box and utilise the chat function. So Martin can answer all of your questions. And just the friendly reminders about that today's session will be recorded. So if you miss something, you'll be able to go back and watch it again. And it's all over to you, Martin.

1:18 Thanks, Val. Thanks, everybody for joining today. You can ask me some difficult questions, if you'd like to now over to hit me with some questions.

VAL: Hey, Martin, we already have one question and keep an eye box if he wants to open it up, but I'll read it out loud. What are the average and good podcast targets to set per episode?

Yeah, the super popular question. I read something while I was researching for this talk, which was a blog article by a podcast hosting platform that basically said, if you're getting 50 listens to a podcast episode, you're already in the top 50% of podcasts that they carry on their platform. I think we hear a lot about big, big numbers. And people quote, quoting 10s and hundreds of 1000s of listens. But those people are a super tiny minority. And actually, when we evaluate whether our 50 listens, is adequate or not, if you were to think about those as real people in a room, and you know, I'm talking to 20 your view now.

But you know, you're 20 real people, and you'd be you'd be a room full if you were in my house. And I'd be really happy about that. So if I had 20 listens to my podcast episode, that's 20. That's 20 people. So that's what I gotta say about listens.

VAL: And we have another question in the chat box: producers, what are the standard rates when it comes to costings

What kind of rates? Yeah, we're kind of in a space where there's not really a standard rate as such, I think you could probably make a parallel with, say, graphic designers or, you know, individuals who, who price their