Carlos Ramirez is the Founder and CEO or Powerful Foods. A Miami Beach Based business that was born out of commitment to create delicious high protein products to fuel an active lifestyle. The powerful product line can be found online and in nearly 10,000 grocery and specialty stores in the U.S., Ireland and across the world. On today’s episode we talk to Carlos about the idea for the business, the disruptive (and very polarizing) marketing strategy used to launch the product , being featured on the Today Show, Conan Obrien, Jay Leno, Esquire Magazine and much more.
Outline of This Episode
- 01:15 – Introduction to Carlos and the controversial marketing launch of Powerful Foods
- 05:46 – The controversy that landed Powerful Foods on national TV shows
- 08:53 – A deeper look into the “Find Your Inner Abs” campaign
- 16:14 – Carlos’ evolution from engineer to marketer to “doer”
- 18:47 – Where does Carlos’ drive and determination come from?
- 23:45 – How Carlos is raising his kids to value and no take their quality of life for granted
- 26:35 – The most defining moments in Carlos’ life
- 30:21 – Important role models/mentors in Carlos’ life
- 32:25 – What piece of advice would Carlos give himself 10 years ago
- 33:50 – what piece of advice would Carlos give himself today
- 35:16 – Upcoming plans and goals for Carlos and Powerful Foods
- 39:30 – Miami Rapid Fire Segment
- 47:41 – Closing thoughts from Carlos
Books Mentioned
Other Resources and People Mentioned
- Alpina
- Sergio Zyman
- Powerful Foods Media Highlights
- Esquire Article
- MMG Equity Partners
- Navarro
- Naiyara
- Chef Bee
- Dolce
- George’s
- Freedom Boat Club
- Episode with Jaclyn Baumgarten from Boatsetter
- Boatsetter
- Endeavor Miami
- Pincho Factory
- Anatomy
Connect with Carlos
- www.powerful.com
- Powerful Foods on Instagram: @powerful.foods
- Carlos on Instagram: @powerfulceo
- Carlos on Email: Carlos@powerful.co
Connect With Miami Creators
- Miami Creators Website: www.miamicreators.com
- Miami Creators on Instagram: @miamicreators
- Miami Creators on Twitter: @miamicreators
- Miami Creators on Facebook: www.facebook.com/miamicreators
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