Exploring Redemption: Ryan Basore’s Journey from Advocacy to Industry Leadership

Join hosts CannaDave and Groovee for an inspiring and eye-opening episode of MiCannaCast featuring Ryan Basore, founder and CEO of Redemption Cannabis. From his early days as an advocate in Michigan's cannabis movement to navigating legal challenges and building a socially responsible brand, Ryan's journey is nothing short of extraordinary. Episode Breakdown:

• [00:00:30] Meet your hosts, CannaDave and Groovee, as they introduce this episode’s special guest, Ryan Basore.
• [00:02:15] Ryan shares his early discovery of cannabis for medical purposes and his journey into the cannabis community.
• [00:12:30] Launching Capital City Caregivers, Lansing's early dispensary scene, and the creation of Lansterdam.
• [00:20:00] The unexpected federal raid, subsequent legal challenges, and Ryan’s time in federal prison.
• [00:35:45] Founding Redemption Cannabis: how Ryan transformed hardship into a mission-driven brand.
• [00:43:00] The Redemption Foundation’s impactful programs, including the Rick Thompson Memorial Grant and support for cannabis prisoners through commissary funding.
• [00:58:00] Expanding Redemption into new states like Maryland and Pennsylvania, and preserving the brand’s grassroots culture.
• [01:10:00] Unique product innovations, including strain-specific RSOs and pre-roll cigarette-style packs.
• [01:17:30] Ryan’s reflections on his journey, future plans, and commitment to the cannabis community.

Ryan’s story is one of resilience, advocacy, and entrepreneurship. He shares valuable insights into the cannabis industry, the importance of giving back, and his vision for the future of Redemption Cannabis. Whether you’re an industry professional, an advocate, or simply curious, this episode will leave you inspired.Listen now to hear how one man turned adversity into action and created a brand rooted in community and purpose.