#142 Marketing Makeover: Streamline Your Strategy and Focus on What You Do Best

n this episode of our Back to Business Coaching Week series, I'm joined by Treasure Valley realtor and podcast host Kate McGuire. We dive into her biggest marketing pain point—content overwhelm—and walk through a strategy to streamline her social media and refocus her time on revenue-driving activities.

If you’ve ever felt like content creation is a full-time job or you’re managing too many platforms with too little ROI, this one’s for you.

Key Takeaways:

Start with one core content piece (like a video or podcast) and build everything else around it

Use AI tools like Opus.ai and ChatGPT to repurpose, caption, and schedule content

Let go of perfectionism—people want real, not perfect

Business pages need “proof of life,” but don’t require unique content

Structure before delegation: set up simple systems so a VA can step in and help

Your voice still matters—create the core content, then let tech and team handle the rest

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://resources.shellyniehaus.com/midlife
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall