#145 Ask the Expert: How to Turn Your Content into Profit with Luis Camejo

Content creation doesn’t have to be a full-time job—and in this episode, you’ll learn how to make it work for your real life and real business goals.

I sat down with Luis Camejo, co-host of the top-ranked Content is Profit podcast and co-founder of BizBros, to talk about building a content engine that fuels your business without draining your energy. Luis breaks down his “Six Levers of Content,” shares his powerful publishing pyramid framework, and gives two brilliant examples of how local service providers can use content (without social media!) to grow their brand and income.

Whether you’re just getting started or trying to get consistent, this episode is packed with practical strategies to help you create content that connects—and converts.

🎯 Key Takeaways:

• Why most entrepreneurs struggle with content (hint: they misjudge their resources)
• How to audit your time, tools, and energy to create a minimum viable content strategy
• The “Six Levers of Content” every business should consider
• What to do if you hate social media or don’t want to be on camera
• Real examples: how a local wellness center and a Facebook Live strategy led to 6-figure wins
• Why consistency trumps complexity when it comes to visibility
• A simple 5-day challenge to help you find your voice and build momentum
• How to connect with Luis and join the Business Creator Club for weekly content support

📌 One Small Step This Week:
Try Luis’s “Five Lives” method. Go live five days in a row on your favorite platform. Share one quick story from your day and tie it back to your business or client transformation. Keep it simple. Show up. Watch what happens.

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://resources.shellyniehaus.com/midlife
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall