đź“„ Episode Summary:
Tired of relying on social media to grow your business? This episode is for you. I’m joined by podcast growth coach and host of Podcast Growth Club, Rayna Rokicki, to unpack how podcasting can become your most powerful marketing tool—whether you start your own show or simply guest on others. We’re talking visibility, audience building, expert positioning, and how to simplify your content strategy by making podcasting your home base.
🎧 Key Takeaways:
- Why podcasting is the platform for high-income, educated, action-taking listeners
- The truth about social media optional marketing—and how podcasting supports it
- How to pitch yourself as a guest (without hiring a PR firm)
- Easy ways to build authentic relationships with podcast hosts
- What to consider before launching your own podcast
- Why solo episodes help you position yourself as the go-to expert
- The ideal podcast episode length and frequency (it’s shorter than you think!)
- SEO tips to make your podcast more discoverable
- How to monetize your podcast without sponsors or a huge audience
âś… Action Step This Week:
Block 30 minutes to research 3 niche podcasts your audience listens to and brainstorm how you could collaborate or feature the host—before asking to be a guest.
đź”— Resources Mentioned:
🎙 Podcast Growth Club by Rayna Rokicki – listen to Episode 44 for tips on SEO
Resources:
- Instagram- https://www.instagram.com/shellyniehaus/
- Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
- Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.