#147 Ask the Expert: Build Your Brand with Podcasting with Rayna Rokicki

📄 Episode Summary:
Tired of relying on social media to grow your business? This episode is for you. I’m joined by podcast growth coach and host of Podcast Growth Club, Rayna Rokicki, to unpack how podcasting can become your most powerful marketing tool—whether you start your own show or simply guest on others. We’re talking visibility, audience building, expert positioning, and how to simplify your content strategy by making podcasting your home base.

🎧 Key Takeaways:

• Why podcasting is the platform for high-income, educated, action-taking listeners
• The truth about social media optional marketing—and how podcasting supports it
• How to pitch yourself as a guest (without hiring a PR firm)
• Easy ways to build authentic relationships with podcast hosts
• What to consider before launching your own podcast
• Why solo episodes help you position yourself as the go-to expert
• The ideal podcast episode length and frequency (it’s shorter than you think!)
• SEO tips to make your podcast more discoverable
• How to monetize your podcast without sponsors or a huge audience

✅ Action Step This Week:
Block 30 minutes to research 3 niche podcasts your audience listens to and brainstorm how you could collaborate or feature the host—before asking to be a guest.

🔗 Resources Mentioned:

🎙 Podcast Growth Club by Rayna Rokicki – listen to Episode 44 for tips on SEO

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://resources.shellyniehaus.com/midlife
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall