In this episode of Educated, Empowered, Inspired, I’m joined by Laurie Ann Murabito, a speaker, author, and speaking coach, who shares how public speaking can be a game-changer for your business. Whether you're a seasoned pro or just dipping your toes into the world of speaking, Laurie-Ann breaks down practical steps to start speaking and elevate your business, grow your email list, and build meaningful relationships with your audience.
Key Takeaways:
- Public Speaking as a Business Growth Strategy: Laurie Ann explains how speaking is a powerful way to expand your reach, grow your email list, and build brand awareness.
- Redefining Your Stage: Public speaking doesn't just mean keynotes. Small, local opportunities like networking events or social media can serve as great platforms to start speaking.
- Practical Tips to Get Started: Laurie Ann emphasizes starting small with your warm market, preparing a couple of well-received topics, and building momentum over time.
- Adding Value Without Charging Fees: Even if you're not charging a speaker fee, you can still create a solid ROI through email list building, offering free resources, and engaging with your audience.
- Building Long-Term Relationships: The key to success in public speaking is not just about getting one-time gigs, but about maintaining relationships with event planners and speakers to ensure long-term opportunities.
Resources Mentioned:
- Laurie Ann's new listener guide: speakandstandout.com/shelly
- Laurie Ann's podcast: Be In Demand (episodes 264 and 268: "Six Speaking Mistakes to Avoid")
Resources:
- Instagram- https://www.instagram.com/shellyniehaus/
- Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
- Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer
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