Helene Clarkson was a 40-something mom with no design background, a former actress burned out from the business, and a woman who simply wanted better travel clothes. What started as a “how hard could this be?” idea turned into Helene Clarkson Design a global travelwear fashion brand now shipping worldwide.
In this episode, Helene shares how she:
- Launched a fashion brand in midlife with no formal training
- Went from failed prototypes in her basement to a thriving e-commerce and retail business
- Built confidence through iteration, mentorship, and a strong community of women
- Redefined what fashion can feel like for midlife women tired of yoga pants and body shame
You’ll hear stories from the fitting room, capsule wardrobe tips, and a powerful reminder that you don’t need credentials to create what doesn’t exist yet. You just need to begin.
VIDEO CHAPTERS
00:00 Intro & How They Met
01:30 Starting a Clothing Brand with No Experience
04:00 From Acting to Entrepreneurship
07:15 The Problem She Wanted to Solve
08:45 First Product Fails & What She Learned
10:50 Why She Didn't Give Up
13:10 Advice on Testing Your Idea
15:20 Pop-Ups, Mom Networks & Community
19:00 Designing for Midlife Women
22:00 What Women Say in the Fitting Room
25:00 Capsule Wardrobe Essentials
28:00 Shipping, Tariffs & Global Orders
29:00 Helene’s Final Words + How to Reach Her
You can find GUEST here: https://heleneclarkson.com
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Find me on Instagram: https://www.instagram.com/lynettedale/
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