MIKE'd UP MARCHEV | Travmarket Media Network
Mike'd Up Marchev is your five minute practical business coaching podcast. Get in and out quickly with an actionable snippet of common sense business advice for your travel agency.
Episodes
Louis Pasteur first said it. I am quick to endorse it. Today's reminder is also highly recommended. Do not leave your future success to a wish, a hope and a prayer. Hedge your bet by meticulously following a well-designed plan in all areas required for company ongoing success.
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It was twenty-eight years ago in 1998 when I first spotted the phenomenon that I quickly referred to as the 1.6% Rule. It had to do with the differential time-wise between the first place finisher and the skier who finished in 17th place. well, the same thing happened last week with come-back star Lindsey Vonn taking the gold and another 17th place finisher. My rule lives on. Take a listen.
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In the first episode of Mike'd Up Marchev for 2026 I am attempting to suggest a reality-based approach to achieving better results as we move forward. No pie in the sky revolutions, just three ideas that will pay dividends without a whole bunch of stress and wasted time. Take a listen.
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As General Eisenhower once reminded us: " Plans are seldom followed. The act of planning is everything." Today's final message of 2025 suggests that we find the time and make the time to think about where we are planning to go in the next twelve months. Keep this year's new year's resolution real. Let's make 2026 a special year for all of us.
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Sometimes we just need to take a break from the strenuous work we devote to masking our craft. The piano drove this point home to me this week and it was supported by chance when I began preparing for an upcoming presentation focusing on "Branding." Give me five minutes and see if what I have to say today resonates with you.
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Today I have a double message for you. I've shared this advice before but it keeps on popping up. If and when you think of somebody for no reason at all, find a moment to contact them sooner rather than later. Don't question the reasoning. Just do it.
My second reminder had to do with a snow filled driveway and a Propane Truck. The weight of the truck, the slant of the driveway and the slickness of the snow pack made it impossible ...
Never underestimate the power, and opportunity, that an unsolicited email may introduce to your marketing efforts. Categorizing incoming emails as SPAM can be, and often proves to be, a cop out. Listen to today's lesson and take notes. The next one could very possibly be the Big One.
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Excellence will not, and does not, come by accident. Today's leaders, entertainers and roll models came to be as a result of tedious practice, rehearsal, coaching and polishing. Those lucky enough to be chosen to march in the Annual Macy's Day Parade made their luck as a result of focused preparation.
My question to you: Are you practicing enough prior to your individual "showtime?" If not, perhaps it is time you start.
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This is the projected title of my new booklet focusing on travel success. Titled The 6 Steps For Building a Successful Travel Business I am sharing the topics which I feel will make all the difference in the world. They include visibility, differentiation, marketing, communication, presentation and attitude.
The book is still being written so it is not available yet. I am shooting for the first of the year. If you would like to be ...
Today's reminder has to do with taking th4e path of least resistance. Sometimes it takes a gentle whack in the head to slow down, regroup and start from square one again. Such was the case when my brother in law reached out to me recently. Although I have been selling books on Amazon for years, I was not doing it properly. That is about to change. I am off and running on a new project and I will keep you posted of my progress as I ...
There are two valuable resources that lie at your fingertips which can immediately help you with your visibility as well as with meaningful contributions to your prospects and clients. Google Alerts and the AI service GROK are worth the time to investigate. I truly believe both of these services (free) will prove their weight in gold before too long. Check them both out the first chance you get.
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Today's message is short, simple and right on the money. When a person's name pops into your head for no apparent reason, call them. Don't think about it. Don't procrastinate. Call them. Chances are they are thinking about you at the very same time. Mystical. Perhaps. All I know is this is the way tings unfold. If you think of them, call them.
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Last time we called attention to ten selling mistakes. Today, I will touch on ten marketing errors. The big two involve targeting your future business and remaining visible over time lest the prospect forgets you exist. The other eight are also worth reflecting upon. You be the judge.
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Developing and maintaining new business accounts is hard enough as it is without our shooting ourselves in the foot needlessly. In the next few episodes, Mike is going to remind us of many practices that need to be eliminated if we are going to grow a profitable travel business. What you are about to hear will not be anything new. Rather, it will more likely resemble "a blinding flash of the obvious." That being said, we all can us...
Two recent incidents served as "wake-up" calls to me. I was bracing myself to soon be the recipient of two instances es of negative customer service behavior. In both cases I was wrong ... very wrong. Known for an upbeat and proactive person, I was disappointed in myself for entertaining these two opportunities in such a poor fashion. I promised myself to do better moving forward. Take a listen.
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As a certified Ironman Triathlete, I have been asked to share my thoughts on introducing a daily "activity" schedule to the citizens of Cooperstown, NY. The powers that be at The Clark Gym contacted me last week to speak for the second time. I agreed and decided to flip the expected script. Want to learn more? Listen to today's podcast episode.
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River cruising in Europe is alive and well as indicated by Celebrity's recent entry into the fray. The future looks bright and Alex Pinelo sheds nothing but a positive light on things to come. Take a listen if you are at all interested in making more money selling travel in Europe ... and beyond.
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Today's reminder has to do with your outgoing communications. The fact that you do not receive an immediate response does not necessarily mean that you are being "Ghosted," or totally ignored. The ball remains in your court if you want to connect with your intended audience. Today's message will support the importance of you remaining persistent.
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With age (call it experience) comes the tendency to forget even the most obvious things and events in our life. We all could use a little help, and in today's episode you are about to receive just that ... a little help. Introducing the "Memory Jogger" as a tool to stimulate your thinking when your goal is to recharge your selling activities. Here is a list of 80 "possibilities" which may be due for a little rejuvenation. Take a li...
Make no mistake about it, first impressions set the table for what is to come. They are very important and should never be taken for granted. However, it is the last impression that people will remember you by. Work on your opening impression and then fine tune your closer. Take a listen to today's there examples.
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