MIKE'd UP MARCHEV | Travmarket Media Network

Excellence will not, and does not, come by accident. Today's leaders, entertainers and roll models came to be as a result of tedious practice, rehearsal, coaching and polishing. Those lucky enough to be chosen to march in the Annual Macy's Day Parade made their luck as a result of focused preparation.

My question to you: Are you practicing enough prior to your individual "showtime?" If not, perhaps it is time you start.

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This is the projected title of my new booklet focusing on travel success. Titled The 6 Steps For Building a Successful Travel Business I am sharing the topics which I feel will make all the difference in the world. They include visibility, differentiation, marketing, communication, presentation and attitude.

The book is still being written so it is not available yet. I am shooting for the first of the year. If you would like to be ...

Today's reminder has to do with taking th4e path of least resistance. Sometimes it takes a gentle whack in the head to slow down, regroup and start from square one again. Such was the case when my brother in law reached out to me recently. Although I have been selling books on Amazon for years, I was not doing it properly. That is about to change. I am off and running on a new project and I will keep you posted of my progress as I ...

There are two valuable resources that lie at your fingertips which can immediately help you with your visibility as well as with meaningful contributions to your prospects and clients. Google Alerts and the AI service GROK are worth the time to investigate. I truly believe both of these services (free) will prove their weight in gold before too long. Check them both out the first chance you get.

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Developing and maintaining new business accounts is hard enough as it is without our shooting ourselves in the foot needlessly. In the next few episodes, Mike is going to remind us of many practices that need to be eliminated if we are going to grow a profitable travel business. What you are about to hear will not be anything new. Rather, it will more likely resemble "a blinding flash of the obvious." That being said, we all can us...

Two recent incidents served as "wake-up" calls to me. I was bracing myself to soon be the recipient of two instances es of negative customer service behavior. In both cases I was wrong ... very wrong. Known for an upbeat and proactive person, I was disappointed in myself for entertaining these two opportunities in such a poor fashion. I promised myself to do better moving forward. Take a listen.

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With age (call it experience) comes the tendency to forget even the most obvious things and events in our life. We all could use a little help, and in today's episode you are about to receive just that ... a little help. Introducing the "Memory Jogger" as a tool to stimulate your thinking when your goal is to recharge your selling activities. Here is a list of 80 "possibilities" which may be due for a little rejuvenation. Take a li...

A recent trip to the baseball Hall of Fame in Cooperstown New York helped me focus on today's subject matter. In short, that is becoming the best in the business.

Out of the millions of young men, and women, who are introduced to the sport of baseball at a very young age, only a very few have plaques hanging on the walls in Cooperstown. I found myself asking that exact question, how do you get to the wall? The answer pure and simpl...

Today's message comes from a recent conversation I had with an old friend of mine during a visit to our home after 35 years of absence. We had much to catch up with but one particular topic caught my attention and I wanted to share it with you today. The bottom line is to focus and concentrate on the topic at hand. As many things as you can do, your client is usually concerned on a narrow subject matter. Take a listen to today's pr...

In today's episode, I will remind you of two truths prior to introducing the concept known as "flipping." Fact: We all have a tendency to mirror the behavior before us.

Fact: We all have a tendency to behaving less than squared-away at times.

Flipping: When confronted with negative input and poor manners, we take it upon ourselves to display the exact opposite in hope that our behavior wins out in the end. Bottom Line: Everybody wi...

While preparing for an upcoming Zoom Meeting, I was reviewing the Eight Buying Triggers. The first one caught my attention and I decided to share it with you. Becoming an authority figure will position you as the go-to travel professional. When you speak, people will listen. When you recommend, people will consider. When you highly suggest, people will adhere to your suggestions.

Becoming n authority figure will serve you well when...

While watching the golf tournament titled The Open, I was reminded of my three-step sales approach. Today I am going to remind you of the importance of getting yourself in position before making contact with your suspect or prospect. Then the all-important phase known as "follow-through" comes into play. The final reminder involves placing The cherry on top of the sundae. This term is called Lagniappe. Take a listen and it will all...