In this episode of Miles Beyond the Page, I sit down with Laura Bull, founder and CEO of The Brand Management Company, to talk about branding and why it’s crucial for authors. Whether you're an aspiring writer, a seasoned author, or an entrepreneur looking to build a powerful and authentic brand, Laura shares invaluable insights to help you stand out in a crowded market.
ABOUT LAURA BULL:
Laura is a bestselling author, brand strategist, and former Sony Music executive who specializes in transforming people into competitive and sustainable business brands. With a decade at Sony Music Entertainment, she spearheaded artist development and marketing for Carrie Underwood, Brad Paisley, Johnny Cash, and countless others.
She is the bestselling author of From Individual to Empire: A Guide to Building an Authentic and Powerful Brand, which provides a step-by-step roadmap to becoming a powerful influencer—not just online, but in real-world branding.
Now, as the CEO of The Brand Management Company, Laura teaches authors, entrepreneurs, and creatives how to leverage branding for long-term success. She’s also a consultant, speaker, and former adjunct professor who has taught marketing and music business at SMU, Belmont University, and more.
In this interview, we discuss:
- Why branding is essential for authors and how to develop a sustainable brand
- How influencers and authors can establish authenticity and authority
- The Brand Matrix and how it helps creatives define their competitive edge
- Practical tips for marketing, personal branding, and audience growth
Listen now to learn how to build an authentic and powerful author brand! Don’t forget to like, comment, and subscribe for more expert interviews.
WHERE TO FIND LAURA:
Website | Facebook | Instagram | LinkedIn
WHERE TO BUY HER BOOK:
From Individual to Empire: A Guide to Building an Authentic and Powerful Brand
Host
Michelle Miles
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