In this episode of "Milestone Moments," host Sheila Slick sits down with Amanda Read, founder of Read Mobile Marketing and a force of nature who built her marketing agency while raising five young children as a single mother.
Amanda shares a pivotal moment from her early entrepreneurial journey - standing in a grocery store aisle, realizing she couldn't afford both ketchup and ranch dressing for her children. That moment of feeling like a failure became the catalyst that propelled her forward to create a business that now helps small brands compete against industry giants.
Sixteen years later, Amanda reveals the truth about entrepreneurship that many aren't willing to tell you. While everyone's selling overnight success, she pulls back the curtain on what it really takes to build something lasting. Plus, she shares a crucial warning about the common marketing mistake that leaves business owners vulnerable when platforms change.
Listen to discover Amanda's expert insights on:
- The realistic timeline for business success (hint: it's not 30 days)
- The number one platform you should master first
- How to properly leverage AI without losing your authentic voice
- What to look for when hiring a marketing agency
To connect with Amanda, visit her website: https://www.readmobilemarketing.com/
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