You’ve probably heard that your podcast should be “top of funnel”... but what if that’s completely wrong?
In this episode of The Million Dollar Breakthrough, I'm flipping the traditional marketing funnel on its head. I’ll walk you through why your podcast should actually sit in the middle of your funnel, how that simple mindset shift can transform your business, and what you should be focusing on instead of chasing downloads!
TIMESTAMPS
00:00 – The big podcast marketing lie
01:00 – Is podcasting really top of funnel?
02:50 – Breaking down the funnel: TOFU, MOFU, BOFU
04:30 – Why awareness must be driven to the podcast
06:00 – Treating your podcast as the middle of the funnel
08:10 – The problem with selling from your podcast
09:30 – Nurturing over selling: how to build lasting relationships
10:45 – Why your email list is your true business asset
12:00 – Low-ticket offers & passive income through PDFs
13:30 – Final thoughts: make your podcast fun again!
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