Expectations vs. Reality

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What happens when you’re ready for a peaceful early night—and end up in a spiral over a $900 mistake? In this episode, Robby opens up about a LinkedIn job ad gone wrong, the panic that followed, and the surprising emotional high of getting that money refunded. It’s a simple story, but one packed with insight into how expectations influence our moods more than reality ever does.

The psychology of expectations governs so much of our happiness. Your car starting each morning rarely brings you joy, but when it fails to start and then finally roars to life, you feel disproportionate happiness despite ending up exactly where you expected to be originally. This same principle extends to health, relationships, and especially business. When a health scare strikes, our priorities instantly shift, revealing what truly matters beyond deadlines and reports.

Whether you're building a business, leading a team, or just navigating your own self-growth journey, this episode will hit home. It’s a reminder that it’s okay to want more—as long as you’re grounded in appreciation. Always grateful, never satisfied.

Episode Transcript

George (00:00):
You still go to sleep early, not lately, but yes, why
not?
Why not?

Speaker 2 (00:05):
Yeah.

George (00:05):
I've just had so much on Like, like, just mental things.
I've just been over the lastcouple of weeks having a go to
bed early.

Robby (00:13):
You mean like mental like crazy, not mental like brain.

Speaker 2 (00:17):
Oh, no, no, no, no, like busy work.

Robby (00:19):
Yeah, like work shit.

George (00:20):
Like even today, you know what's going on today.
I like work shit.
Like even today, you knowwhat's going on today.
I've got so much to do and thenyou just get pulled in 30
different directions from randomshit.

Speaker 2 (00:29):
Yeah, lots happening today.

Robby (00:30):
Yeah, I ask because I've been better at it right and I've
been like, and even last night.
Not bad for a night owl huh hey,not bad for a night owl.
Not bad for a night owl.
Last night I was in bed at 9.30.
I don't believe you 9.30.
I don't believe you.
Send me a photo next time.
Let me tell you what happened,though.
Do you check?

(00:50):
Do you use your phone in bed,like when you're just about to
put it away?
Very no, not really Never.
Not really no At all at all.
So you never lay down in yourbed on your phone.

George (01:00):
No, but most of the times, generally, I'll be
staying up, watch TV or whateverI'm doing.
Then I go to bed, and when I goto bed there's no phone.
My phone goes on airplane modewhen I sleep.

Robby (01:10):
Yeah, okay, do you charge it next to you Sometimes?
Yeah, you don't charge yourphone every night.
What's your problem?
Just?

George (01:18):
live life on the edge.
Man you ever wake up on 7%?

Robby (01:21):
Yeah, I've definitely done that.
I've definitely done that, man,my phone's almost out.

George (01:25):
Generally, I put my phone on the charger when I get
home, so I just put it on thecharger and leave it there.

Speaker 3 (01:30):
Oh really.

George (01:31):
Yeah, by the time I get to bed, it's whatever.
It's got 80% and that'll see methrough.
Then I get to work just on thecharger again Interesting
strategy.
Yeah, that's it.

Robby (01:46):
I'm just like hey, don't touch me.
Anyway, I share that because Itapped into that conversation,
because yesterday I got home andI got changed and brushed my
teeth and stuff and wentstraight to bed.
I thought I'm gonna bed like,I'm gonna go to bed early, I'm
gonna get you know eight hours.
I can get up at five.
It's going to be sick.
And I go to bed and I check onmy phone and I'm addicted to my

(02:10):
emails.
I know it, don't lecture meabout this.
I was checking my emails beforebed and I see an email from
LinkedIn and I thought, oh, itsays LinkedIn billing, check it
$940.
Oh, you're on a premiumsubscription.
Hello, what the fuck's going onhere?
So I click into it and I lookand we've got a job ad running

(02:30):
at the moment.
All right, now I, to myknowledge, I set the thing to be
a hundred dollars total spend.
You did a hundred dollars a day.
Well, no, I got on and it wasso.
Anyway, I was about to get a bitearly, got into a panic, right.
I got up, grabbed my laptoptrying to work out what's going
on here and I look into it'srunning for 70 bucks a day.

(02:52):
It's been running for 12 daysor whatever it is and and I'm
like this is something's gonewrong.
I've just spent a thousand.
But I got really upset.
Yeah, I felt like a thousandbucks was burnt.
So I sat there on the back endof LinkedIn trying to find help.
Blah, blah, blah.
How do I create a ticket?
This is an error on their end.
Blah, blah, blah and I work outhow to create a support ticket

(03:16):
or get on a chat, and I jump ona chat with someone and then
they send me some of it and I'mthinking this is gone, like I
just got to get over it, just goto bed.
Like just close your laptop andat least you'll get Ed out of
sleep.
Anyway, maybe 45 minutes later,after chatting to like three
different people, I'm chattingto this girl called Sarah on
LinkedIn help and she's likewhat's the problem?

(03:37):
And I said listen, I went to dothis.
If you check my previous jobads, I never spend this much.
You check my previous job ads,I never spend this much.
Blah, blah, blah.
I don't know what's happenedhere.
I'd had no intention ofspending that much.
I don't have the money, please.
Blah, blah, blah.
And guess what?
They refunded the whole thing.
And let me tell you in thatmoment how happy I got, pumped.

(03:57):
I was going to bed like eh,like you know, and then saw that
I lost 900 bucks, got my 900bucks back over the moon In the
same position.
I was mentally before it Overthe moon now, but going to bed
like, yeah, what a day, what alink.
I was going to put a post up.
I love LinkedIn.

George (04:16):
Why I would have gone to bed.
I was freaked.

Robby (04:21):
No, no, as in.
When I saw the money come out,I was like what is this?
You know what I mean?
And I was too startled to tryand not do something about it
there.
And then, but by the end of it,dude over the moon.
And then I was like I'm in thesame position now that I was

(04:41):
before.
Isn't that weird?
And it reminded me of the wholecar starting thing.
Yeah, and I was before, isn'tthat weird?
And it reminded me of the wholecar starting thing and I was
like, look at that, I lost $900,got it back wrapped, wrapped
over the moon.
I wouldn't have been as happyif I made $900.
But the fact that I got themoney I lost or had you not even
known that you lost $900?

(05:02):
Yeah, I had no idea Prior tochecking my email.
That email didn't just comethrough, it had been there for
like an hour.
I just hadn't looked at it.
And then I was like this thingabout life and your expectations
, man, right, the same way.
The story I've sharedpreviously Never happy when your

(05:24):
car starts.
Never, not once, have I beenhappy since that day that my car
started.
Yeah, but that story where Icouldn't get it to start.
I couldn't get it to start.
When I did, I was over the moonand it's like now I was back in
the same position an hour later.
I was stoked.
Expectations, man, likeexpectations.

(05:48):
Do you know what I mean?
Set the bar here, or you getused to it, whatever it is.
You start doing this all thetime.
It kind of gets really familiarand then all of a sudden that
doesn't make you happy anymore,because it's just like you know,
it's normal the car starts.
It's normal, of course I'm goingto buy lunch today.
Yeah, do you know it's normalthe car starts.
It's normal, of course I'mgoing to buy lunch today.
Yeah, do you know what I mean?
Of course I'm going to buylunch.

(06:08):
Of course I'm going to drinksparkling water, and it's like
someone would kill for chilled,clean, filtered sparkling water.

George (06:17):
You just grab it out of the fridge.
A healthy man has a thousandwishes.
An unhealthy man has just one.

Robby (06:26):
But, dude, it's like where else?
The thing that, because I waslaying in bed after that and I'm
like wrapped I can't explain toyou how wrapped I was, I
couldn't believe that it camethrough, I could not believe it
and then I was just sittingthere thinking you're in the
same position, you were, butyou're wrapped.
Now, like do we need a loss tofeel the you know what I mean

(06:48):
Like what, where else is thishappening?
Yeah, in your life.
Me personally, I'm talking tomyself.
Yeah, but like it's like whereelse is this happening in your
life?
Where else are you like do youknow what?
I mean like yeah, absolutely, ifyou found out you were sick
tomorrow and then it was like,oh, now I was the wrong person,
you'd be wrapped.

George (07:06):
You'd be like, oh man, this is the best day ever, but
you were just as healthyyesterday and you didn't care
yeah, so today I went to thephysio and I if you, if you
cancel within 24 hours, youstill get to pay 100 bucks or
some shit like that, and what arip oh, what a rip off anyway I
was.
I had so much on today that Iwas like fuck it.

(07:28):
Like here's my amex.
Don't talk to me, all right, Ican't, I've just got so much on.
Anyway, I was like fuck it, youknow, whatever, I'll just go,
just go.
It was around the corner, it'snot far.
Port melbourne went to thephysio doing my thing.
Get a couple of get a phonecall was my apprentice, let it
go through the keeper, and hecalls again.
I didn't see it the second timeand then I thought, all right,

(07:49):
if it's important, I better givehim a call.
He's called me twice.
I called him back and he's likeoi, I've just had to take your
dad to hospital.
I'm all right.
Okay, what's going on?
He goes, this, this, this andthis he's pretty much was didn't
collapse, but he was likelightheaded, dizzy and all that
sort of stuff.
So I took him to the hospitaland it's like, okay, in that

(08:09):
moment, like I had so much ontoday and I still do, I still do
, I've got heaps.
Like.
I'll be working tonight, I'llbe here.
Yeah, we'll do it together,that's it.
You help me, I'll help you.
And it's like I had so much,like my whole mind was how the
fuck do I get out of thesephysio appointments so I can go
back to the office and startworking and keep working, keep
doing what I've got to do.
And then in that moment, likeyou said, it's like oh, I've got

(08:32):
to go to hospital now, the workdidn't matter.

Speaker 2 (08:35):
I'll do it tonight.

George (08:36):
Yeah, I didn't go to the apprentice.
Oh's like, that's all right,all right, cool.
What's the issue?
What's happening?
Where is he?
What's he doing?
He goes, cool.
He's in an emergency.
They're doing some tests.
Blah, blah, blah.
Is he all right?
He goes, I don't know.

Speaker 2 (09:05):
All that sort of shit .
Think I'm the person peoplecall when there's a catastrophe.

George (09:08):
It's about cool.
Yeah, that's what we're gonnado.
Let's go.
I feel like I'm that person,yeah, anyway.
So making phone calls on theway there, making my way there,
get there, have a chat.
I saw, I walked in, saw him andhe was fine, like he looked all
right.
If you saw him and had aconversation, you could have a
perfect conversation.
Everything was all right.
His blood pressure was reallylow.

Robby (09:22):
The funniest part about that was I did see your old man
about an hour before all thathappened.
Yeah, that's it.
And he came in and he's likethumbs up.
I was on the phone and I justcame in with a thumbs up and
then like season hospital.

George (09:32):
Well, it's literally when he came here, he actually
goes fuck, I got the shakes.
All of a sudden I'm a bit.
He says no, no, I'll be allright.
And then he drove to site andthen that's what happened.
But similar to what you weresaying, like you weren't
concerned about that before, youweren't concerned about his
health.
I wasn't overly concerned whenyou said he got the shakes a
little bit before.

(09:52):
But maybe you thought, hey,maybe I should have said
something or done somethingabout it.
But you know, in Choicingreports they can wait.

Robby (10:01):
Fucking insurance claims Like all that shit, it doesn't
matter.
Physio.

George (10:05):
Physio, exactly right.
And you get to the hospital andhe was okay.
I was like, okay, good, you allright, yeah, I'm all right.
Spoke to the doctor.
He says, yeah, they'll be fine,blah, blah, blah.
Okay, cool.
So you get back into the workand come back here is waiting
for you.
But it was like everything'swaiting for you.
That's right.
You'll die tomorrow and you'llhave 4,000 emails in your inbox.

(10:25):
The world's just going to keepticking along.
But, similar to what you said,it's like I was so flat out,
I've been so, should I say,flustered.
I don't know if the word'sflustered, just pressure, just
under pressure, that's fine.
Pressure makes diamonds.
Like I have that mentality.
I try not to ever feel sorryfor myself in those moments.

(10:46):
When I'm busy, I'm like no no,like the way out is the what's
it.
The obstacle is the way.
Do you know what I mean?
Like you've got to go throughthis shit.
That's how you're going to getwin, that's how you're going to
win the game.
Go through it, yeah, yeah, I,I've got it.
But shout out to Mike, he gotme that for my birthday, I think

(11:07):
last year.
So, yeah, got through thatmoment and I was like, alright,
I'm not worried anymore, but why?

Robby (11:11):
I was in the moment when it happened yeah, and it's like
you are so relieved you cameback to the same position you
were in at the start, but youfeel so good about it.

George (11:24):
Yeah, that's right it's better, but then you're back
into what you were doing before.
So is it the?
What is it Comfort?
Is it a level of comfort?
Because Touchwood had that beena disaster?

Robby (11:37):
Yeah, nothing else would matter.
Exactly.

George (11:38):
You think I'm coming back to the office today to
process some fucking reports andinvoices and send a couple of
emails?
Probably not.
Think I'm concerned about my 3pm meeting tomorrow with a
developer that we always haveevery fortnight Probably not.

Robby (11:51):
Yeah it all goes out the window.

Speaker 3 (11:54):
Yeah, I don't know.

Robby (11:55):
It just.

Speaker 3 (11:58):
That's how dopamine works in your brain.
It's a survival instinct forhumans.
So if you're hunting, dopaminehelps you to keep hunting for
hours and hours and hours andhours, and then you achieve the
prize.
So that's how the brainfunctions.
Yeah, Nowadays we have anabundance of triggers of

(12:22):
dopamine.

Robby (12:23):
Yeah, but it's more so like, like in.
In my example specifically,it's like if someone said the,
the level I was feeling post thething to be back in the same
position, was so good, and thenit's like someone take a
thousand bucks off me every dayand refund me.

(12:43):
Yeah, I mean, I'm gonna berapping.

Speaker 3 (12:45):
I have a sick, yeah because you had a task, and if
you complete the task, you willbe rewarded by dopamine that is
how you put an expectation toyourself and you achieved it.

Robby (12:57):
Yeah, so it's like do you need to lose every day to feel
good?
Do you know what I mean?
Do you need to count your L'sbecause I guarantee you, I swear
to God, had someone paid athousand dollar invoice, I
wouldn't have felt as good doyou know what I mean, but to get
back to grand and keep all theleads.

(13:21):
There you go.
That's the zinger.
Maybe, hopefully, one of thosecomes through then, but it was
just like and keep all the leads.
There you go.
That's the zinger.

George (13:24):
Maybe, Hopefully one of those comes through then.

Speaker 2 (13:27):
Yeah.

George (13:28):
But it was just like Good customer service, though as
well.

Robby (13:32):
LinkedIn.
No, in that instance, shout outto LinkedIn.
Shout out to.

George (13:35):
Seemed like it took a little while to get there.
Oh, dude, they'll pass me onfrom person to person and I just
thought this is going to be.

Robby (13:40):
I'm not going to like I'm wasting my time here, just go
to sleep.

George (13:42):
Yeah, it's not like an Amex thing, where you call them
up and they're like yeah, cool,sort it out done.
Shout out to Amex.
Yeah big fan.
They called me today, say g'day, say hello.
They just called me to sayhello, yeah.
But again they said hey, let'scancel it.

Speaker 2 (14:04):
He's like, yeah, sweet.

Robby (14:06):
You didn't know who was doing it or what was happening.

George (14:08):
Well, no one's got.
No one should be buyinganything from Apple as in online
yeah from the company card.
Yeah, online.
So I'd say no, cancel it.
It's probably.
It might not have been one ofour employees.
It could have been like someonegot the number somehow.

Robby (14:22):
Yeah, it's been breached, or?

George (14:23):
something, yeah.
So what were we saying?
Oh yeah, so that was good byLinkedIn to actually give you
the money back.
Good customer service when theydo stuff like that.

Robby (14:32):
Very fun, dude $944 or something like that.

George (14:37):
Yeah, I like that.

Robby (14:38):
Yeah, I thought it was sick, I thought it was really
good.
But yeah, I was just going tomessage you as soon as it
happened and say, hey, got asick topic for the podcast
tomorrow.
But yeah, I don't know, man, isit expectations, is it?

George (14:58):
Yeah, there would be definitely a level of that, like
you said, every morning whenyou get into your car.

Robby (15:02):
it's like no, this is going to start today.

George (15:03):
It took me straight back to that moment, straight back
to that moment, and I thoughtWell, imagine your car was a
piece of shit every single dayand you're like fuck, I hope
this thing starts today.
And then you have to turn thekey.
Remember cars when you had toturn the key?
Fuck, that's it all.
No, that never happened.

(15:26):
That I'm 40.
I did where?
Um, well, the kids of todaywon't know what this means.
Yeah, and for those of you athome, probably doing the action
of winding down a window in acar, do you know why they call
the nosebleeds the nosebleeds?
No, because it's so high upwith altitude.
Your nosebleeds.
Yeah, yeah, yeah, how'd youknow?

Robby (15:37):
that makes sense wow, everyone knew that.
Everyone knows that.
Wow, I didn't know that.

Speaker 3 (15:44):
I had to.

Robby (15:45):
Google it the other day yeah man, so expectations.
It's like, where in your lifedo you have these?
Are you getting so comfortablewith what is already good?

George (16:00):
Yeah, absolutely Absolutely.
So, do you reckon also?
I mean, let's look atexpectations with employees Dude
everything, everything.
Yeah, that's what I mean.
There's every aspect.

Robby (16:10):
That's what I'm saying.
There's an expectation of yourlife.
That was where I got startled,because I was like where else in
my life, dude, when am I like?
You know what I mean?
Like woke up pain-free, Neverthink about it.

George (16:25):
Never, fucking never, bring myself back to this thing.
Last week we drove to AdelaideLovely Adelaide, had a good time
.
It was full work, had an eventup there, we did a success
conference and great success,pardon the pun.
At the success conference.
At the success conference.

Robby (16:39):
So much success, but we had so if you weren't there one
might say you were unsuccessful.

George (16:50):
So we went into Ararat.
We're driving to Ararat throughArarat.
Hey, a couple of hours in, doyou want a coffee?
It's like, yeah, let's go get acoffee.
And there was nothing reallyopen at that time because we
left quite early From Melbourne.
Get into Ararat Maccas.
I'm like all right, just go.
At that time, because we leftquite early from Melbourne, get
into Ararat Maccas.
I'm like all right, just go,maccas, let's give it a crack.
There was an expectation therethat it's like, look, this is

(17:13):
going to be a good coffee orit's going to be the worst thing
you've ever had in your life.
And honestly, guys, if you areever driving through Ararat
coming or going from Melbourne,do not get a coffee from their
Maccas.
It was by far the worst coffeeI've ever had in my life.
It didn't taste like a latte.
If you gave it I don't even knowit was just burnt milk.

(17:35):
I don't even know.
I don't even know.
I couldn't even tell you.
If you gave it to me with ablindfold and said, what is this
drink?
I'd be like what is thiswitchcraft?
Get it out of here.
And it's disgusting why.
I don't know man, I don't knowhow they fuck it up so bad.

Robby (17:51):
No, but like, why do you think?
Do you think anyone would havedrank it?

George (17:58):
I'm sure we weren't the only people that ordered coffee
that morning and I drank mycoffee.
Maybe that had a difference.
Yeah, maybe this was bad man.
I've got a decent tolerance,but this was just a bad drink.
It's like you said the otherday you got upset when you got a
bad coffee and you should berefunded.
I felt like going back andasking for my money back.
Give me a Big Mac instead.

Robby (18:21):
Do something to make my life better right now.
That would have fixed it.
You would have been wrapped, Iwould have been bumped.
Sorry, sir, have a Big Mac.

George (18:29):
They could have just given me a slice of cheese that
fell on the floor and I wouldhave been wrapped over that
coffee.

Robby (18:34):
But see, you could have got a refund for that coffee,
you know what we probably couldhave gone back and complained.

George (18:38):
I go hey, taste this.
They wouldn't, this wouldn't.
This is honestly the worstthing I've ever drank in my life
.
They either give you anotherone or just go here have a thick
shake.

Speaker 2 (18:50):
Go away.

Robby (18:51):
Have you ever gotten a refund on food Uber?
Does that count, uber, at thispoint in your life if you
haven't worked out how to hackUber Eats?
Uber Eats gives the quickestrefunds possible.
You can have a slice of yourpizza and then take a photo and
say it's missing a slice.
It will be like sorry sir,here's a full refund.
Not that I do that or have everdone that.

(19:14):
I think that'd catch on after alittle while Every night.

George (19:20):
If you do it all the time, I'm sure they have some
way of tracking record.

Robby (19:24):
But if you do it like as a one-off thing.

George (19:26):
They almost don't even question you.
No, they very rarely do.
Yeah, they're cool here.
We've had it happen before.
Yeah, for genuine reasons.

Robby (19:32):
Yeah, I got the wrong food once, yeah, the truck and
they're like, oh sorry, theygave me a full refund and I'm
like it was just missing chips.
But All right, sure I paid forthe chips, yeah, but then anyway
, yeah, how did you get on thatrefund for that coffee?
How wrapped would you have been?

George (19:49):
I don't know, man Wait so be like fuck these guys, man,
I just wanted a good coffee soI had to pay for it.
I must say every coffee thatfollowed that coffee was
fantastic.
Yeah, because it's lowered thebar, but I also appreciated it
so much I was so happy Is thatthe trick?

Robby (20:05):
Do you lower the bar, perhaps?
Yeah, do you expect less?

George (20:09):
I have heard that too.
You talked about employeesbefore.
I have heard that too.
Have low expectations, so thatyou're never disappointed.
I don't like that.
Yeah, that concept.

Robby (20:21):
Yeah, because then it's like you're just settling.
That's right, oh, you only didthis oh that's fine, that's all
right, that's good.

George (20:27):
I guess it's better than not doing anything yeah.

Robby (20:30):
Yeah, okay, no, no, you tried.
It failed.
It's horrible, but you tried,do you?

George (20:34):
like winning more than you hate losing.

Robby (20:42):
Do I like winning?
Yes, who doesn't?

George (20:47):
What Do you like winning more than you hate losing?
Some people hate losing morethan they like winning.
I think I like winning more.
Yeah, I was thinking about thatthe other day.

Robby (21:01):
Hate, like I can take an L.
Yeah, that's what I mean.
Do you know what I mean?

George (21:03):
I was thinking about it the other day I was Like I can
take an L.
Yeah, that's what I mean, Doyou?
Know what I mean, I wasthinking about it the other day.
I was like which one is it?
Do I hate losing?
I hate it.
Fuck this shit to me.

Robby (21:12):
No, I can take an L?

George (21:13):
Or do I just love winning?
Yeah, it's the winning, it'sthe winning For me.
It throughout the day Story ofmy life.
Yeah, but it's not from a badperspective when I say L's like
losses.
It's not a failure, it's justlike I might not love doing

(21:37):
something in that moment.

Robby (21:38):
That's not an L.

George (21:39):
Yeah, but it kind of is.
It's like it's not the mostenjoyable, like say you know,
know everyone, do you love yourjob?

Robby (21:47):
not really.
Someone told me.
Someone told me today that theylove seo today.
Get them, get them a job here.
I'm like I love this.
Yeah, I just love.
It's one of my passions.
I'm like, how is?
How is that a passion?
That's right.
Well, you can't like you wereborn and you're like, oh yeah,
keywords.
Like do you mean, how is that apassion?
Like it doesn't.
Yeah, keywords.
Do you know what I mean?
How is that a passion?
It doesn't make sense.
You like progress.

George (22:07):
That's right, that's right, and that's the thing.
And people say, do you lovebuilding?
I'm like, no, not really.
Not really Everything I have todo to get that result you like
timber frames.
Yeah, exactly, I love it, man.
I love seeing bricks Does itfor me.

Robby (22:23):
I had a client the other day say it's timber, not wood
Shit, and I'm like whoa.
I ought to call it wood Tomato,tomato, Fair enough fair enough
Tomato, tomato.

George (22:34):
They might listen to this.
They should listen to it.
They probably would.
Yeah, so I was thinking aboutit and I reckon the winning
factor is what really drives mein everything I do in business
and life.
The losses don't yeah, theydon't deter me and I don't get a
loss of motivation because ofthe Ls that you get along the

(22:56):
way.

Robby (22:57):
What expectations do you have of your employees?

George (23:01):
My expectation on them is that they perform.

Robby (23:09):
What does that mean?

George (23:11):
Well, I mean specifically, we have proper
KPIs for everyone and that theyneed to meet those KPIs.
And it's something recentlyover the last, since we've been
back this year just being reallyclear on expectations.
Hey guys, this is what we payyou to do, it's not an optional
thing.
And for me it's like I'll lookat certain tasks and I'll say to

(23:31):
people I said, hey, I'm payingyou monetary, I'm doing a
monetary exchange with you forthe service that you're
providing me, the same way we dowith a subcontractor.
If that subcontractor doesn'tgive me that service, then we
don't pay him.
So why should I pay you whenyou're not giving the service to
the company?
Say it in those words, prettydirect in that regard,

(23:53):
understand that this is atransaction.
You want to work here.
It's a great place to work.
There's plenty of opportunities, there's plenty of growth,
there's plenty of wins thateveryone gets along the way.
It's enjoyable.
But we have a level ofexpectation that you need to
achieve in order to be here.
If you don't want to do that,then there's others that do and
we want to get those people.
So there is a level ofperformance that I would expect

(24:18):
as an expectation from myemployees that they need to hear
.

Robby (24:21):
Do you think you expect too much from them?

George (24:23):
No no.

Robby (24:24):
Do you think they think that?

George (24:25):
I want to.
I don't know, maybe I do, maybeI do.
I want to set a high standardfor sure.
So I want to challenge them.
Like, as you said, why should Ilower the expectation, just so
they don't get disappointed?
Or I don't get disappointed, Idon't know.
I'd rather have you have thebar high.
It's okay if you don't reach itor hit it every single day or
every single moment, but getreally close.

(24:45):
Sometimes you might excel.
Because if I set the bar here,what's that example where they
put fleas in a jar, all right,and they take the lid off the
jar?
Now, if you put the fleas inthe jar and take the lid off,
they'll just jump straight out.
If you put the fleas in the jarand put a lid on it and then
they breed, they do whatever,they're always jumping, they're

(25:07):
always hitting the lid.
When you take the lid off aftera period of time, they never
jump out because they're cappedby their ceiling.
They period of time.
They never jump out becausethey're always they're capped by
their ceiling.
They think they can only everjump that high, to the height of
that lid, and they'll neverjump out of the jar.

Robby (25:21):
What a stupid animal.
Huh, what a stupid animal, buthumans are like that too.

George (25:26):
Creatures of habit.
Creatures of habit.
So I want to have thatexpectation with them, and I was
saying this at an event justrecently.
You've got, generally speaking,you'll have A-grade players,
b-grade players and C-gradeplayers in your organization.
I don't want C-grades.
I don't want any C-grades atthis business ever.
C-grades to me are a mediocreperson.

(25:46):
They're the person that rocksup nine to five, does what they
need to do to get the paycheckand goes home.
That's it.
The B grade players are Agrades but just need a bit more
training, a bit more guidance.
And then the A grades are thetop of the food chain.
A grades love to play withother A grades.
They want to perform with otherhigh performers.

(26:07):
We're doing really well.
I want to work with otherpeople that do really well
because they push me, they driveme, they do this, and what I've
seen over the years, and alsowhat I've heard and read,
reading books and podcasts andall that sort of stuff, is that
C grades will bring the A gradesdown.
The A grades don't lift the Cgrades up, and that's what I'm

(26:27):
really conscious of.
I want to make sure that thereisn't any C grades in this
business because I don't thinkit's beneficial to us.
Like you say, oh, you needthose people that just punch out
the hours.
No, you don't why it annoys me.
It annoys me.
Stuff like that annoys me whenI see someone that's just going
through the motions.
That's just doing it becauseit's just a job to them.

(26:48):
Go do just a job somewhere elsethat's not here.

Robby (26:57):
Yeah, I think people can misconstrue a c player for a
someone who does a basic jobreally well, like someone who
does a basic job really wellcould be a name player yeah,
yeah, absolutely could beabsolutely yeah, without a doubt
, without a receptionist nevermiss anything, always, you know.
I mean quick on time, yep, getshit, get shit done.

George (27:14):
Superstar.
That's right.
I couldn't agree more.
But I don't think it needs tobe determined by the complexity
of the role I think it justneeds to be determined by how
they perform in that role.

Robby (27:24):
Yeah.

George (27:25):
I agree, yeah, so that's probably the one expectation
that I have.
You know, I want you to performand I want you to do it well,
and I'll give you the tools,everything you need to do that.
But the second you start goingoh this is too hard basket, oh,
this isn't part of my role, thisisn't what I want to do and all
that sort of stuff, and you'renot really being a team player
and not contributing in waysthat you should be.

(27:47):
There's plenty of people outthere that want to plenty of
people and I'm establishingmyself as an authority in the
industry as well.
A lot of people have started toget to know me, see me.
I do a lot of content.
We're doing the podcast andthere's a level of I want to
work with that guy out there,like that's a great to pump up
my own tires.

(28:07):
What a great opportunity forsomeone to come and work here,
to be working closely to me,whether you want to be a builder
, whether you want to be aconstruction professional.
What a great opportunity thatis for you.

Speaker 2 (28:19):
This is going to make a great ad.
Oh fuck, Clip that.

Robby (28:22):
Clip that, post it on LinkedIn.
Spend $900.

George (28:26):
We've got a way to get that money back.
So I look at that and I'veworked hard to be in that
position and I know others wantto learn from that too.
And if you don't want to behere or if you're just going to
go through the motions, you'llget caught out because I've got
A grades here and they'll startto go oi, he's not one of us,
he's not one of our people, orshe's not one of our people when

(28:48):
you start looking at moving on.
And that's where, as thebusiness owner because, as you
said the other day, like nicepeople, they can be great people
to hang around, really nicenothing against them personally.
But this isn't just based offpersonality, it's based off
performance Expectations huh.

(29:11):
Yeah.
How about yourself?
Do you have expectations onyour employees?

Robby (29:13):
Me, yeah, Honestly, I feel like, yeah, honestly I feel
like, um, nah, I feel likesometimes I feel like my team
thinks I am too hard on themyeah but I've kind of taken that
identity on and said like, yeah, cool like I am, yeah, you're
not gonna, I'm not gonna let yoube comfortable, like that's.
You want to work here.
That's how it works.

(29:34):
Yeah, you know what I mean?
It's as simple as that.
I'm not going to lower what Iexpect, the standard.
Yeah, it's just not.

George (29:46):
There's no benefit None, yeah, there's no benefit to it.

Robby (29:49):
There's zero upside.

George (29:51):
That's right.
If it was a great benefit to becomfortable all the time, man,
I wouldn't have moved office.
I would have stayed where I was.
This is a sick office, but whymove?
I was comfortable.
Can you add a story orsomething?
Can I add a story?
Just?

Speaker 2 (30:03):
one, add a third level Just one yeah.

Robby (30:06):
For now, add a third level.

George (30:10):
I can do that Three business days.
So, yeah, I could have stayedwhere I was, paid less rent,
gone through the motions andstill achieved similar results
in what I'm doing.
But this is a way to force youto level up.
It's a way to force you to go.
We need to go to this level.
We need to make rent this week.
We need to win more work inorder to sustain the new

(30:36):
location, the new lifestyle, thenew everything the new
employees, the team member?

Robby (30:39):
yeah, that's right.

George (30:42):
And when you start thinking big, big things start
to happen.

Robby (30:47):
You get any big things.
Sorry, you said you get any bigthings happening.

George (30:51):
Massive, massive, massive, massive.
So who was I?
I was speaking with Mike, theGM, the other day.
He's like, oh, we've got to getsecure all this work for the
end of the year.
And I was like relax, sorry,I've got stuff happening.

Robby (31:03):
That's fine, you want that?
Yeah, absolutely that level ofhunger.

George (31:06):
No, 100%.
I said get every job youpossibly can at if you haven't
secured it.

Robby (31:11):
Do you still want to work here?
Yeah, that's it.
What are you doing, Mike?
If you're listening to this,what are you doing?
What are you doing?
It's been two months.

George (31:18):
Yeah, and you haven't done anything.
I haven't got a job yet, shit.

Speaker 3 (31:22):
Yeah, but we've got stuff in the pipeline.

George (31:24):
We've got projects coming up.
We've got people that we'respeaking with.
We've got right now to fillthat pipeline.
Some of them are live jobs,others are in the pipeline.
I know they're coming They'llbe in second quarter of this
year but I need to make thoseconnections, I need to do those
deals, I need to have all thesethings happen.

(31:45):
If I didn't go out there andplay a bigger game, they
wouldn't be there.
We're going to the Grand Prixin a couple of weeks' time.
By the time this airs probablybe Grand Prix week.
We're spending a significantamount of money going to a
corporate box at the GP with 18people.

(32:08):
With GP, with the GP, we'regoing with 18 people.
I'm taking I say 18 people, 15other people, five, six people
each day, including myself.

Robby (32:21):
Four days, three days Three days, yeah, friday,
saturday, sunday.
Four days anymore.

George (32:25):
It is a four day event, but we don't go Thursday.
Yeah, thursday's not as exciting.
Not much going on.
There's no-.
They got practice on the Friday.
We went on Friday, I think itwas Friday.
Yeah, when you went last year.
They got practice on a Friday.
Qualifying Saturday, race day,sunday yeah.
But we're doing that, spendinga significant amount of money to

(32:47):
build connections andrelationship with external
stakeholders, consultants,clients, other architects, even
some team members too, rewardingthem by taking them to the F1.
Hey, why don't I spend a fewthousand dollars on you and come
and join me at the F1?
Thanks for all your hard workDuring business hours.

(33:11):
Who would have thought so?
You're getting paid to be theretoo.
But this is what I mean Workhard, get rewards for it,
accomplish.

Robby (33:23):
So whoever you take on Friday is going with pay, yeah
absolutely.

George (33:27):
It's not an annual leave day, so they'll be getting paid
to be there.
That's pretty good, I think.
So I think it's pretty poorform not to pay them.
So I say, hey, you can come,but I'm not paying you for today
yeah, or you can just take themon the weekend yeah, take them
on a weekend, do your job onFriday yeah, I could do that too

(33:49):
, yeah.

Robby (33:50):
I could do that too.
Options yeah, I've got nothingelse.
I just want to sell that.

Speaker 3 (33:58):
LinkedIn story.

Robby (33:59):
That was my whole thing.
I was building up to you.
I didn't want to tell you.
This morning at our meeting Iwas like no, I'll tell you live
on the podcast because I waspumped.

George (34:08):
Well, back on what we were saying before with that,
with the health thing as well.
But it's amazing.
I reckon you know, reckon yourhealth is always the number one
thing with it when it comes tothings like that.
And it's nothing like thatgives you a bigger scare than
when you get a health scare,whether you think you're sick or
whether you get a diagnosis andthey're like, hey, it could be
cancer, and then you don't sleepfor that next week.
It's like fuck, on the Fridayyou find out you don't have it

(34:29):
and like what a to party.
I'm going to eat healthy, I'mgoing to go to the gym.
Every single day you have thatscare before you have that
massive change in your life.
I think a lot of the time andit's relevant in all aspects you
need to make the change beforeyou get the scare.

Robby (34:44):
Yeah, well, I would say, if you get the scare, you're
lucky, you got lucky.

George (34:48):
You got lucky.

Robby (34:48):
Some people don't get the scare, that's it.
You know what I mean.
Some people just get the thing,or some people just don't wake
up.

George (34:54):
You know what I mean.
It was you telling me that inthe car the other day.

Robby (34:59):
Yeah, guys, you know, a long time ago.
Someone messaged me the otherday.
They're like, hey, this persongone and I was like what do you
mean?
And they're like just didn'twake up.
So I look into it.
And then I message someonewho's close to me.
I was like, hey man, sorry foryour loss, et cetera.

(35:20):
Do you mind if I ask whathappened?
Dude Like 29 years old or 28 orsomething like that, no, not
very young.
And I was like what happened?
And they're like we don't know.
Unhealthy or anything like that,no, just a normal dude, yeah,
normal dude, and just didn'twake up and they're trying to
work out he had some some health, like he may have had something

(35:40):
but, like not should shouldhave woke up that morning, Not
you know what I mean.
Just went to bed that night,everything was normal and just
didn't wake up, and they haven't.
At the time they hadn't beenupdated as to what it was, but
it's like that happens in life,that happens too.

George (35:59):
Yeah, I mean I know a few stories sadly of young
people that that happened to aswell.

Speaker 2 (36:02):
Just went to bed and never woke up.

George (36:03):
Yeah, well, I had a guy in high school.
Actually he got a brain tumouror something like that and it
was terminal as well and he was18 and, like everyone there is,
I remember the funeral.
It was after we finished, itwas like the year after we'd
finished.
But I remember, like the lastfew days of school, like
everyone's excited their lastday of school.
What uni are you going to go to?

(36:24):
What are you going to do?
Are you going to get anapprenticeship?
Like what are you guys doing?
Everyone was excited to go onto that next chapter of their
life.
And then here's this guy's likefuck, I hope I'm here, you know
what I mean.
Like it's sad in that regard.
And, yeah, you do come acrossthat and, as I said again, you
sometimes have those experiences.
It may not happen to you.

(36:44):
Yeah, someone you know it couldbe someone you know.
And I think there's plenty ofstories out there, heaps of
stories out there, dude.

Robby (36:53):
I saw this thing the other day on Instagram and it
was a girl in a wheelchair andshe got disabled when she was 18
.
So I was like, imagine livingup to 18.
Tough, knowing what life islike to walk around, like, were
you glad you could get up beforeI wasn't?

(37:15):
Yeah, I mean, you're not you.
It's so normal until it's not.
Until it's not, and then it'slike all of a sudden there's
someone that is dying or wishthey could.
How did?

George (37:26):
life would be very inconvenient, you know, walk
around oh, absolutely I'd haveto get a different office yeah,
you wouldn't be able to come inhere Couldn't carve the stairs.
Yep, even on the ground floorGot one step.

Robby (37:41):
Is there a?

George (37:41):
step.

Speaker 2 (37:43):
Yep, oh yeah, at the Yep At the main reception.

George (37:48):
Get you a ramp.

Robby (37:50):
Like do you know what I mean?
And like you just never, ever,ever, ever ever think about that
stuff.
So it's like, how do you setthe bar so low?

George (38:01):
you still have high standards I don't think you need
to set the bar low it's just alevel of that gratitude.
That's what it comes down to aswell.
Just practice it sometimes whenyou go into bed, when you wake
up in the morning.
Just you don't have to be likeevery single day pumped that you
can walk.
But you know what glad I canwalk, what would be the downside
to that with what that you werereally pumped.

(38:21):
Yeah, it'd be annoying ifsomeone came in.

Robby (38:23):
He's like I'm walking today as well.
He's like hey, sit down thatwould be annoying guys imagine
yeah, that's true, you know.
Look at me walking and they'rejust walking around the office.

Speaker 2 (38:35):
You're like get out yeah, get out, walk out walk
outside my office.

Robby (38:41):
Um, yeah, it's a.
How do you do?
How do you balance both?
How do you maintain the highest?
because to have the highstandard, you got to want them
all yes, yeah, yes, I like theokay, no, no, we're doing this
like we're not settling foranything less than 95 percent,

(39:02):
and then you got to have thehunger, to push that every
single time but also have the.
This is okay, I'm glad, I'mhappy.
Yeah, how it.
It's hard to be grateful andnot content at the same time.
Do you know what I mean?

(39:24):
Because it's almost likethey're contradicting terms.

Speaker 2 (39:33):
Yeah.

Robby (39:33):
Because sometimes when you do, when you're showing a
level of hunger, people are likebe grateful for what you have,
and you're like it's not thatI'm not grateful.

George (39:39):
Yeah just not satisfied.
It's that I'm going to be amillionaire.
Yeah, do you know what I mean?
Yeah, always grateful, neversatisfied.
That's all.
Yeah, it's just a hard.

Robby (39:48):
Easier said than done, I think.

George (39:55):
So last night I stayed up late, didn't go to bed early,
I actually stayed up watchingTV until 11.30 pm.

Robby (40:00):
Funny that I opened this podcast up with that question
then.

Speaker 2 (40:03):
Yep.

George (40:04):
And I was watching Beast Games.
Have you seen that?

Robby (40:06):
Of course.

George (40:07):
Did you watch all of it?
Yeah, every episode, everyepisode.
Do you want me to?

Robby (40:09):
ruin it for you right now .

George (40:10):
No, I've seen it, I finished.
Oh, you finished Do?

Robby (40:12):
you want me to ruin it for everyone watching.

George (40:14):
The bloke, one which bloke the white one.

Robby (40:20):
I can't remember who won, to be honest, oh yeah.

George (40:22):
The one with the grey hair, so it was interesting.

Robby (40:25):
I was watching it, dude, you just ruined it for anyone
who hasn't seen it.

George (40:31):
Yeah, it was interesting to watch, more so the human
behavior aspect of it, seeingwhat people were doing, the
decisions that they would makein those high-pressure
situations.

Robby (40:42):
Would you have taken a million bucks Before then?
Would they eliminate your wholeteam and take the million bucks
?
Oh, at the very beginning.
At the very beginning.

George (40:51):
Fourth yeah, I probably would have, you would have yeah.
I would have taken 20 grand, Iwouldn't have done the 20, but
if I was one of those fourpeople up there, where I said
hey, you got a million bucks.
You go a million bucks but yourteam gets eliminated, I'd be
like fuck you guys, see youlater.
Absolutely I would.
There was a lot of.
There was too much.
I think there was not enoughruthlessness in that game.

Robby (41:13):
Too many people were trying to be like, oh you know,
yeah but you saw what happenedto the people who were kind of
ruthless.

George (41:18):
Yeah, they eventually got done, but some got paid too.
You were smart about it, youfucking you came across with
some money.

Speaker 3 (41:26):
You came across, yeah , like you came, you won the car
.

Speaker 2 (41:29):
You won some money.
I'm not that guy at all I don'tknow.

George (41:31):
Oh, was that that one with the tats you're saying?

Robby (41:34):
No, I'm not that guy.
The other guy, yeah, but yeah,he seemed like a bit of a dick.

Speaker 2 (41:38):
Yeah.

George (41:41):
Fuck it the one that's 650.
Yeah, yeah yeah, yeah, he was abit of a dick.
But anyway so I would have beenmore strategic.

Robby (41:50):
He was crying at the thing before he was like really.
You're crying about the factthat he'd made a decision and
then you go to two different.
Yeah, but Piss me off, piss meoff.

George (41:59):
Yeah, me too.
I was annoyed watching thatyesterday.
Yeah, it was annoying.
When he 650 grand he's crying,he's like, oh, I feel so bad.
I'm like fuck off man, I wouldhave slept like a baby that
night I would have slept like aI would have made.

Robby (42:11):
I would have used about $18,000 to make a pillow.
You know what I mean, like acomfortable neck support.

George (42:18):
Would have set someone fire to keep you warm 100%.

Speaker 2 (42:21):
Cover myself up.
Yeah, cover myself up in ones.

Robby (42:24):
So, yeah, it was interesting to watch the human
behavior how people acted whenit came to money, the decisions
that they were making.
I do feel like a lot of peopleon there were more concerned
about how they looked than what.

George (42:37):
They walked away with yeah, a few people were like
that and it's like a few peoplethere.
I remember there was a coupleof contestants that were like
questioning integrity of people.
You did this like yeah,whatever, you're not honest,
you're not legit, you're notgenuine.
Here to win.
You think this is a game I'mhere to win.
I'm here to win, that's right.
This is a game to be won.
If you want to be a littlebitch, because you haven't made

(42:58):
the decision that I made, I wasgetting upset.

Robby (43:00):
I was getting upset.
I was so upset.
I was like man, he's like thisis getting dumb.

George (43:05):
I think there's times where you've got to fly under
the radar, You've got to bestrategic.
The whole game is strategy.
There is huge elements of luckthough.
Yeah, In the way that that wasstructured there was huge
elements of luck, but veryinteresting.
I love watching MrBeast stuff.
I love watching it purelybecause I try and go well, how
can I apply this in my ownbusiness?
How can I apply this in my ownreality?

Robby (43:26):
Have I shared with you the MrBeast handbook.

George (43:28):
Yes, you did.
Not shared it with me, as insent it to you.
Oh yeah, remind me, I'll have alook at it.
But it was really interestingbecause I was like, well, how
could I do something similar inmy own business Businesses?
Is it something where I go,cool, let's build a house and
give it away.
What's the difference?
What cool, let's build a houseand give it away, like, what's

(43:49):
the difference?
What's that point of view Sorry, point of uniqueness in
everything we're doing?
Is it just one house?
Let's build a suburb and giveit to the homeless, or let's do
something where it's like itgrabs attention and disrupts a
market?

Speaker 2 (44:05):
That's what he does.

George (44:06):
He disrupts.
He's disrupted a market inevery aspect.

Robby (44:10):
About the purple cow.

Speaker 2 (44:12):
Yes.

Robby (44:13):
Yeah.

George (44:14):
He said that in the Beast Games as well?
Oh no, that was in the podcastwith Diary of a CEO.

Robby (44:20):
I think he got that from Seth Godin.

Speaker 2 (44:22):
Yeah.

Robby (44:23):
I think, because Seth Godin talks about a purple cow.

Speaker 2 (44:25):
Yeah.

Robby (44:27):
But for the favour of listening.
So he talks about the if you'reon a road trip.
He gives you examples.
Like if you're on a road tripand you see a cow, you will
probably never think about thatcow again.
Like you see a cow, you'd belike, yeah, everything's normal.
Now, if you saw a purple cow,wherever you arrive to, you'd be
like, oh my God, I saw a purplecow.
Wherever you, wherever youarrived to, You'd be like, oh my

(44:47):
god, I saw a purple cow.
You'd probably remember thatmoment For the rest of your life
.
Yeah, the only thing that wasdifferent Was the colour he's
like.
So how do you make purple cowmoments so that people don't
Forget, forget.
Yeah.

George (44:59):
And they engage you and you're engaged, sorry, from the
very beginning, because he hasEven had it From the very
beginning, because he has evengone as extreme as had a
strategy for the first threeseconds for how you should feel
in six seconds, for how youshould feel in 15 seconds into a
video.

Robby (45:13):
Yeah.

George (45:14):
And tailor that and break that algorithm down like
that, and it's more humanbehavior really at that point.
But yeah, I found it reallyinteresting.
I love watching that and thenthinking about, well, he could
be playing that game yearly forthe next 15 years, doing
different games, doing differentthings, and I think it will

(45:34):
always still be the same sort ofhuman behaviour that happens
from those contestants each andevery time.

Robby (45:44):
Humans haven't changed a lot, just our environments and
things like that change.
Social media doesn't changepeople, it exposes them.

Speaker 2 (45:53):
Yeah.

Robby (45:54):
Yeah, if you're a dick before you have social media,
you just became a dick with acamera phone.

George (45:58):
That's right, or money.
I say that same thing withmoney.
If you're a dick before youhave money and then you get lots
of money, you're just a dickwith money.

Robby (46:07):
Yeah.

George (46:07):
But if you're a really nice person before you have
money, you tend to be a reallynice person with money.

Robby (46:12):
Yeah, it doesn't change, it amplifies.

George (46:18):
Yeah, I was a fan of the show.
All in all, did you getanything out of?

Robby (46:24):
it by watching no, no, like what.
Did you get anything out of it?

George (46:30):
Aside from just watching the people's reactions and the
choices that they were making.

Speaker 2 (46:34):
I got pissed off.

Robby (46:35):
That's what I got yeah.

George (46:37):
Why would you do that?

Robby (46:38):
Yeah, I was just like man that was dumb.
Yeah, like you know what I mean, or like just some of the way
some people were crying.
It's like it's a game, like Idon't know, maybe the money,
maybe they really thought theywere going to win I think so.

George (46:57):
I think most people were there.
The choices that they weremaking was to get to the end.
That's how it worked.
I think there was certain likesome of those guys.
Pretty much all the people thatsaid no to a million dollars
got further in the game thanthose that didn't.

Robby (47:13):
Because they were favorited.

George (47:15):
That's right.
So there was.
You could arguably say therewas a strategy behind that.
Well, actually, the lady thatgot to the end.
She said no to a milliondollars.

Speaker 2 (47:23):
Yeah.

Robby (47:25):
She also handled the L like a champ.
Oh, you reckon?
Yeah, she didn't sit there andbreak down, yeah.

George (47:31):
Well, she's still got $190,000.

Robby (47:35):
Stop ruining shit for everyone.

George (47:37):
No, that'd be right, that'd be right.

Speaker 2 (47:41):
So what did you get for it?
What did you get for it?

George (47:44):
It was funny Like he never felt sorry for anyone.
I noticed that he's a strangedude, yeah, but it was like okay
, cool, you've been eliminated.
And then just straight on tothe next thing, like just very
ruthless and just drops themdown.

Speaker 2 (47:56):
Yeah, it's like they didn't even care.

George (47:58):
And there's stories there.
They're like oh, my son's gotbrain cancer and I really need
this money.
He's like like, oh, this gotawkward.
Bye, it wasn't to that extreme,yeah, but it was very much.
Well, I think to him it was no,no, we've.
This is the.
This is how the game is played.
There will be a thousand people.
There'll be 999 people that donot win this, and that's what

(48:19):
has to happen.
I'm not just going to give 30000 100 000 to each person just
because you've rocked up,although he did give two
thousand000 to everyone thatplayed, so he didn't walk away
empty-handed.

Robby (48:31):
Yeah, so what's your biggest takeaway from it?

George (48:37):
My biggest takeaway from that is I don't think it takes
much to capture people.
To influence people yeah, isthat what you mean?
Yeah, but to capture theirattention, to capture their
desire, I don't think it takesmuch.

(49:00):
I think you've just got to becreative about it.
It's easier said than done.
Done, but what's that point,what's that thing in what you do
every single day?
That's going to be differentfrom everyone else.
To grab eyeballs, to grabattention, what's it going to be
?
I think about this shit all thetime.
When I'm creating content, whenI'm doing stuff, I'm like

(49:22):
what's going to be the point ofdifference for someone to watch
this video?
What's going to be the point ofdifference for someone to watch
this video?
What's going to be the point ofdifference for them to take
action?
What's going to be the point ofdifference for them to like you
?
know, we put out heaps ofcontent short clips of this,
long clips of that and then Iput a four-second video out that
gets 1.2 million views.

Robby (49:43):
Yeah, but I also think you need to understand the size
of the market.
What do you mean?

George (49:46):
Because I thought about that too Size of the market in
my industry.
Or you're just saying market isin on social Whatever it is
that you're putting out.

Robby (49:55):
Different types of content have different markets.

George (49:57):
Yes, yes, you're right.

Robby (50:01):
So the thing you put was a family guy.
Sound, wasn't it?
Oh, yeah, yeah, yeah so that'slike relatable to way more
people than development orbusiness.

George (50:13):
Yeah, it was entertainment, like it was a
comical little video.

Robby (50:17):
Yeah, yeah, but you got to look at the overall thing,
like the pizza stuff that I doPizza.
Everyone knows what it is.
I don't know.
I've never met anyone.
That's not a pizza.
Have you met?

George (50:25):
anyone that doesn't like pizza.

Robby (50:27):
Yeah.

George (50:28):
You're probably not friends with them, though.
No, I've got to cut them off.

Robby (50:30):
I blocked them.
There's people that don't likepizza.
They're like there's nonutritional value.
It's like it fucking tastesgreat.
You had chocolate before You'vedone?
Yeah, had an ice cream.
They're like what's the protein?
Yeah, the size of the market,man, I think that's something

(50:51):
that really needs to be factoredin, and Hormozy who?
we'll be with in a week.
Wakes fuck Will, I'm sorrytalks about a chick that he

(51:12):
knows that makes a million bucksa year and has 6,000 followers
and made her first sale when shehad seven people on her email
list Seven.
She's just super niche and her6,000 followers all do the one
thing that she does and shemakes a million bucks a year and
he's like that.
Like people would look at thatand say they're like oh, the
video is not getting as much,but like it's all targeted to
you.

George (51:29):
Know what I mean?
Yeah, that's it.
It's.
This is the person I need tospeak to.

Robby (51:34):
Yeah.
And then you've got to askyourself like is that what's the
point of the million followers?
Vanity, Sorry, million views,not followers.
What's the point of it in?

Speaker 3 (51:47):
what way.

Robby (51:49):
Yeah, like that video.
Not trying to take away fromyour video.
How can you give a fuck, takeit, but do you know what I mean?
Like what's the?

George (52:00):
apart from the fact that some people will go on your
profile and say fuck millionviews.
Apart from that, yeah, exactly,doesn't do anything, doesn't do
anything.
I probably ended up gettingjust from that video, I think,
because it gives you the stats.
It was like an extra 150, 150people follow you.
Yeah, but how many of those 150people that followed me because
of that video are ever going tobuy from me?
Probably, maybe, if you'relucky, you'll get a couple.

(52:21):
if I'm lucky, yeah, I agree but,and then that's like, okay,
cool it cool, it's worth it.
But imagine now I've continuedto put out content like that for
the next year, exactly likethat.
Funny shit, quirky shit.
And then all of a sudden, youdo, you grow, you have 1.2, 1.2,
1.5, 5 million and so on and soforth.
Then again, is that audiencebuy?

(52:42):
Am I just going to the massesand getting lots of people to
follow and like, or are yougenuinely getting the right
people you want to sell to?
Because I'm massive on that too, I'd rather 6,000 people that
buy from me every single day andgo to them and teach them and
be with them than have a millionfollowers.

Robby (53:03):
Yeah, it's like two sides of the same coin, right?

George (53:04):
But do you think Alex has people that follow him that
aren't in business?

Robby (53:11):
I asked someone about if they know who he is today.

George (53:13):
They didn't know I've actually come across quite a few
people who have no idea who heis like oh, what are you doing?

Robby (53:18):
I'm seeing alex or mosey and like oh, and I expected them
to know who he was.
I also said do you know gregcardone?

George (53:23):
yeah, like no, yeah, and I've had that a couple of times
too.
Yeah, I think if you're not inthat business world or space, I
think you probably wouldn't.

Speaker 2 (53:36):
Do you know Grant Cardone?

George (53:39):
Hmm, he's not in that business world or space.
He's in the video space.
Do you know, gary Vaynerchuk?

Robby (53:45):
Get fucked.
You don't know.
Gary Vaynerchuk Get fucked.

George (53:46):
You don't know, gary Vaynerchuk, I don't believe you.
You're pulling my leg.
Gary V, oh, gary V.
Yeah, yeah, I was going to say Iwas about to throw you out of
the podcast room.
Sorry Gary, sorry Gary.
Hey Gary, episode 1000.
Someone tag him in this video,say George said episode 1,000 of
Million Dollar Days.
Get you on it's attention.

(54:12):
That's what it comes down toit's attention and getting it.
And I think it contributes tobuilding your brand and what
you're about and who you are andthe type of people that you
will or that you want to followyou.

Robby (54:32):
Get on to this topic.

George (54:34):
Mr Beast.
Mr Beast, I was listening toanother podcast today which I
might send to you Ty Lopez andBradley.
Don't you, oh, you don't wantto.
You don't like Ty Lopez, not abig fan yeah you like him.
I don't know that much about him, but it was an interesting chat
just listening to him.
I mean he's done well in thepersonal brand space, in the

(54:54):
marketing space and he he wasvery early on running Google ads
and all that sort of stuff andyeah, I mean I like to learn
from anyone that I can,especially if it's going to
benefit me, but he's I and Ilike to learn from anyone that I
can, especially if it's goingto benefit me.

Robby (55:06):
Yeah, I'm not sure why I have a negative connotation
toward him.
He's still huge on building apersonal brand.

George (55:10):
He says it's like such a massive thing to still be
building a personal brand.
I think everyone's doing thatnow I think a lot of people are
yeah, but are they?

Robby (55:17):
winning at it.
No, no, like claiming to be theyou know, you should build a
personal brand.
Yeah, I think that happensheaps.
And yeah, I don't know, I don'tknow why I have a negative
outlook on him, but I do.
I just feel like he may havebeen at some point scammy or

(55:44):
something like that.
I just feel like at some pointhe was doing something wrong.

George (55:50):
Yeah, but was it good?
Oh, I haven't finished it, butit was just interesting to see
how, like, even in this day andage, how important he thought
personal brand was in this dayand age.

Robby (56:03):
So what should the listeners?

George (56:05):
Oh, I think everyone has to build People, buy from
people.
Do you know?
Has to build People, buy frompeople.
Do you know what I mean?
People buy from people.
So I think it's a disadvantageto you not to be building a
personal brand in this day andage.
Even, as I said, you don't needa million followers, but as
long as someone can put a faceto the name, as long as someone
can see the type of person thatyou are, then they're more

(56:27):
likely to do business with you.

Robby (56:28):
If you had everything you wanted, would you still be
building a personal brand?

Speaker 2 (56:35):
Yes.

Robby (56:36):
You would.

Speaker 2 (56:38):
Yeah.

George (56:39):
Yeah, I quite enjoy giving back is what I've
realized since getting into theconsulting space.
Yeah, I've enjoyed it.
It doesn't feel like work.
Do you know what I mean?
I enjoy helping people andseeing them get the wins on the
board.
So I feel, if I had everythingthat I wanted assuming that

(57:02):
comes with a huge level ofsuccess in multiple industries
or in construction, in theconsulting business, whatever it
is I feel that I would reallylike to give back and see others
get the wins.

Robby (57:16):
Yeah, but you can give back through charity.

George (57:20):
Yeah, but I'm saying give back with my knowledge, not
with just my money.
Write a book?
Yeah, probably will.
Probably will Give you a a bookI could.
Yeah, Probably will.
Probably will Give you a signedcopy.
I can't wait, I'll laminate it.

Robby (57:38):
Dear Robert, I don't think I would.

George (57:41):
What would you do?
As in, you'd stop your personalbrand?
Yeah, you probably.
I think you would still do it.
I just don't think you would doit as hard.

Robby (57:50):
I definitely wouldn't do it 100%.

George (57:54):
You'd just be off the cuff of the earth.

Speaker 2 (57:57):
Yeah.

George (57:58):
No one would see you ever again.

Robby (57:59):
Yeah, yeah probably.
I'd just go missing.
If you saw me, you'd freakwho's that guy?
Honestly, yeah, that's how Ifeel.
I feel like would I doeverything I'm doing now if I
had everything I wanted?

George (58:16):
no, oh, I'm not everything.
I thought we're talkingspecifically about that person
oh yeah, that's what I'mreferring to like everything in
that yeah, yeah, um, Idefinitely wouldn't Okay.
Interesting.
Yeah, yeah, because you're notdoing it out of a necessity.
You're not doing it becauseit's good for business.
You don't need it.
Do you know what I mean?

(58:37):
You're saying you've goteverything you want, so you
don't need the money.
You don't need that.

Robby (58:40):
I probably still do business though.

George (58:49):
Yeah, absolutely Well.
Again, if it helps with yourbusiness like GC doesn't need to
be doing personal brand.
Yeah, but Well, he's actuallylike he's stopping his event
stuff.
This is his last one.

Robby (58:55):
He's not doing it anymore .
Yeah, yeah, but like okay, doyou know who Robert Iger is?

George (59:01):
Oh yeah, I probably will , if you tell me who he is.
He used to be the CEO of Disney.

Robby (59:06):
Oh, yes, yes yes, he doesn't have a personal brand.
He doesn't make content.
He read a book after he retired, but he was known in that space
because of what he did.
Do you know what I?

Speaker 2 (59:17):
mean.

Robby (59:17):
Yeah, but he wasn't like why can't you play?
That's how I see it.
I'd play that game withoutplaying that game.
Yeah, this is a, don't get mewrong, I enjoy it, but there is

(59:37):
a.
It's a pathway to somethingelse.

George (59:40):
Yeah, yeah, I've always said, though, I've never loved
social media.
Before I had a business, Ididn't really use social media
much.
I was the type of guy thatposted one photo every six
months.
If that, I never really used it, and it's only since I've had a
business that I've really builton that aspect of it.

Robby (01:00:02):
And when you do, you start to look at, like, when
someone just posts for example,someone posts photos of
themselves and you're likethat's your marketing strategy.
Do you know what I mean?
This is a marketing tool, yeah,and you're like that's your
strategy, just photos ofyourself, like nothing else,
like it's not a great strategy.
But your perception on theplatform completely changes.

George (01:00:26):
You don't look at it but people don't know.
I think a lot of the reasonthey just do stuff like that is
they don't know what they're.
They probably have no cleardirection Of course I have no
clear direction.

Robby (01:00:34):
They're not sitting there like.
This is my mark.
This is the purpose 300 photosof me.
Yeah, they're just like this iswhat I share on my on my, on my
pages, yeah, on MySpace,myspace.
Myspace.
I've still got it.
Do you really, is it stillexistent?
I think it does.

(01:00:55):
I might log in, yeah.

Speaker 2 (01:00:59):
How funny.

George (01:01:00):
Imagine if I could get my old.
Surely it's still there.

Robby (01:01:05):
How interesting Did you have a song on there when you
were jumping.

George (01:01:07):
Yeah, I couldn't even remember.
Did you just have a song?

Robby (01:01:09):
on there when you were jumping.

George (01:01:10):
Yeah, I couldn't even remember.
Did you actually have one?
Of course I had one.
Oh my goodness, you just haveto write code to put different
backgrounds.
Code, yeah, you have to putdifferent backgrounds in.
You have to Google how do I putthis space background.

Robby (01:01:21):
Themes or something.

George (01:01:22):
Yeah, the theme, but you have to put it in the comment
section and it was all funkyshit.

Robby (01:01:26):
Is that how it worked?
I can't remember.
I do remember that I had topfriends.
Oh yeah, and if my top friendswere alive today, which they are
, do you know what they'd do?

George (01:01:42):
Look, yes, I do know what they would do, but why
don't you tell me?

Robby (01:01:46):
Because they're your friends.
I feel like we keep alludingback to the same thing in the
same way.
I reckon people are picking upon it.

Speaker 2 (01:01:52):
You reckon.

Robby (01:01:53):
I reckon.

George (01:01:54):
I don't think you don't reckon.
I reckon they would if theywere subscribed, because they
would hear every podcast.
But if this is like we're justtuning in for the first time or
we're tuning in, oh, we saw thisepisode, we got to catch up,
and probably not, they probablywouldn't pick up what we're
putting down right now.
So what would your friends do,your top friends from myspace?

Robby (01:02:18):
I'd love to see my myspace.
I'd love it.
I'd be so pumped I'd bring itback I just want to see my photo
I'd friend request you what wassong?
I had the gayest song.

Speaker 2 (01:02:28):
Did you?

Robby (01:02:28):
I'm upset.

George (01:02:33):
As long as it wasn't like Barbie Girl or something
like that.

Robby (01:02:35):
Come on.

George (01:02:37):
Put some respect on my name.
Okay, it would have beenNotorious.
Big yeah, maybe Biggie Duets.

Robby (01:02:43):
Jazzy Fizzle, fizzle, fizzle, fizzle, fizzle's a
French word.

George (01:02:50):
Is it really yeah, is it French for subscribe to this
podcast?
Touche?
And that's exactly whateveryone should be doing.
If you are listening to thisright now, not because we want
to bombard you with podcasts wedo, we will but because it helps
us grow the channel.
It helps us engage with otherpeople that may not be listening

(01:03:13):
and helps us give our positivemessage of business advice and
lifestyle and everything to makeyour life better, and that's
why we do this.
Week in, week out, we're goingaway for a few weeks.
This podcast will continue toroll.
That's commitment.
My dad still asks me he goesare you making money yet on the

(01:03:35):
podcast?
Like, why do you do it?

Robby (01:03:38):
Why do you do it?
Because I'm trying to makeBuild a personal brand.

George (01:03:43):
Yeah, try to build a personal brand.
You know there's times whenthis is a pain in the ass, Like
at the moment.
This is inconvenient.
Yeah, you're like, there's amillion and seven your phone has
not stopped.

Robby (01:03:56):
Today there's 470 things, but, but, but, but these are
the days which count.

George (01:04:03):
You know, you don't always have to love it, you
don't always have to be supermotivated to be doing shit like
this.

Robby (01:04:10):
sometimes you just gotta do the push ups and sometimes
you just gotta prioritize whatmatters yeah and you're like
you're cool we can't.
I'm pretty sure I called youand said, hey, do we need to
cancel?
Yeah, you're at the hospital,yeah, and you're like, no, no,
we can't cancel no, no, I'mcoming back.

George (01:04:21):
Coming had a bag of cement, said harden the fuck up,
so you get to work tomorrow.

Robby (01:04:26):
That actually happened.

George (01:04:30):
It's the long play, it's priorities.
And we joke.
But at dead set we'll reach outto Gary Vee and say hey, 1,000
episode, 1,000 weeks straight.
We've been doing this Love tohave you on the podcast.

Robby (01:04:41):
See, that's what I'm saying.
1,000 is 20 years.

George (01:04:44):
What the fuck's wrong with that?
That's right, a thousand is 20years.

Robby (01:04:46):
What the fuck's wrong with that?
I've only got like 2,000.
Is it Fuck?
You'd be 60.

George (01:04:52):
Is it 1,000 episodes?
Yeah, we're going to pump outsome more every week.
We're going to have to do it.
We're going to have to.
Iggy, get ready.
You're not going anywhere.
You're not going to fuckingMongolia, mate.
Tell you that much.

Robby (01:05:05):
We're going to start pumping out two, three episode
drops a week, all right.
Well, if we can do that, webetter wrap this up.
We've got things to do, placesto be.

George (01:05:12):
Guys, thank you so much for tuning in, as always.
We really appreciate it andcannot wait to see you next time
, and I hope you have.

Robby (01:05:21):
I'm not finishing your sentences anymore.
Come on, dude, just finish mysentences.
Nah, why don't you do it?
Finish my what's that thing?
Sandwiches yeah.

George (01:05:31):
Hope you have a million dollar day guys.
See you next week.
Bye everybody.